Video

Presentation

OLTASH13M003
07/27/2022
WHY DID WE CHOSE THIS FOLD PIZZA MARKETING PLAN?

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HOST AND
PRESENTER
• The Fold Pizza is a locally owned fast food outlet
that will be positioned as an international franchise
through our creative approach to the company’s
image and detailed presentation. The Fold Pizza
will provide a combination of excellent food at value
pricing, with fun packaging and atmosphere. This is
the answer to the increasing demand for snack-type
fast food, to be consumed while window shopping
and walking around inside a shopping mall or a
supermarket.
• In today’s highly competitive environment, it
became increasingly difficult to differentiate one fast
food outlet from another. Singapore, a city-state, is
now becoming the model metropolis for Asia’s new
economic boom. With more than 11 million visitors
yearly, mainly from neighboring countries (Malaysia,
Indonesia, Thailand, and the Philippines),
Singapore’s retail sector is the strongest in the
region. 4
To effectively do an environmental analysis, we must look
at the company's external environment. It has 3
components: the remote environment, the industry
environment, and the operating environment. Each of
those three components has its subcategories;

1. Remote Environment- consists of various factors whether

political, economic, social, technological, legal, or ecological,
affecting any operating situation of the business firm.
Popularly, this environment is also called the external
environment.
2. Industry Environment- the purpose is to determine the
level of competitive pressure your business is likely to be
exposed to in the foreseeable future.
3. Operating Environment- comprises factors in the
competitive situation that affect a firm’s success in acquiring
needed resources or in profitably marketing its goods or
services.
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The Fold Pizza originated from Las Piñas City, Philippines, and has 5.0
ratings online. It is known for its unique size/s and customized pizza that
is perfect for family gatherings or any occasion. It became marketable
because they engage customers to buy its best-selling product and offer
promotions.
Competitive Forces Economic Forces Political Forces
The Fold Pizza may The Fold Pizza will There are no
have a competitor/s surely have a lot of expected political or
in terms of its consumers because government official
product, but it has of the promotions and forces to be
the advantage of specialty of the implicated in the
getting more product. Besides that, business.
customers than its Las Piñas City is a
competitors because crowded place so we
this business offers can assume that it
an extra special may be the
pizza. customer's favorites. 6
LEGAL AND TECHNOLOGICAL SOCIOCULTURAL
REGULATORY FORCES FORCES FORCES
Legal factors in a The Fold Pizza had no The Fold Pizza is a
business environment are problems in selling well-known
defined as law-related their products online, food/snack for
issues and proceedings the ratings on their almost every
that the owner of a
business must consider Facebook page has a country not only
in order to run the perfect 5.0 rating and because of its a
business seamlessly. feedbacks on their great taste, but
Laws that affect page are the proofs because it is a
businesses include that the product they budget friendly
federal regulations, state sell is worth buying food that will fulfill
laws, and custom and their business is your hungry
imposed norms. These worth investing for.
are authority implied
stomachs.
structures that business
owners need to comply
with. 7
 Target Market(s)
• By continuing the service and products that The Fold
Pizza offers, the most efficient target market for
them are the places where numerous people love
and consume pizza which are the countries like
Norway, the United States of America, the United
Kingdom, Germany, Italy, Russia, France, Australia,
Japan, and China.
• These countries can help our business grow and our
market economy.
C. Current Marketing Objectives and Performance
• Our main objective for The Fold Pizza is to build
progress; implement our business locally and
internationally.
• The current marketing objective of The Fold Pizza is
to increase brand awareness. We believe that it
doesn't matter how large a company is or how much
brand loyalty it may have, the customers should still
see the opportunity to increase that this shall be
known globally.
• Among that, we would likely increase our sales and
revenue because this requires the marketing team to
focus mainly on selling the products and services
that the company currently offers.
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PRESENTER
SWOT Analysis is a framework used to evaluate a company’s competitive position and to
develop strategic planning. It assesses internal and external factors, as well as current and
future potential.

STRENGTHS WEAKNESSES
• Its size is large and has 12-20 • Health Consciousness
pieces in each box • There are many existing competitors
• Sponsorships • Many ingredients used
• New product development • High overhead expenses
• Offering varieties of designs that
can be customized

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 OPPORTUNITIES THREATS
• Many customers will purchase it (the • Brand Franchise
market economy will increase) • Intense Competition
• High rate of an advertisement • Increasing costs because of the
• Developing markets ingredients
• It will be engaging and interesting to • It may lead to bankruptcy
buy

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 STRENGTHS TO OPPORTUNITIES
• It has 12-20 pieces in each box, so the tendency is
that a lot of customers will purchase it; this will result
in an increasing rate in the market economy.
• Advertising has a large contribution to a business.
This Fold Pizza gains sponsorships in the public and
private sectors. An example is the “Unang Hirit” tv
show advertisement for this business.
• With every new launch of a product, the market
development rises.
• In today’s generation, figuring out what the next big
trend tells us what we should focus on. The
customization that is consistently on the trend, will
be surely engaging and interesting to buy.
WEAKNESSES TO THREATS
• FDA always approves products that are good for
one’s health. Pizza is just a snack food and
should not be eaten every minute of your life. The
threat of health consciousness will frustrate
people and the brand franchise will be lessened.
• As with any risk, a competitive threat has a
probability and impact. In this situation, there are
companies that still competing in the pizza
business, which will lead to intense competition.
• With the increasing costs of commodities, it is
usual that the price of the product will also
increase too.
• Every high overhead expense on a business has
two options; lead to bankruptcy if not fixed or a
huge debt in your company.
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PRESENTER
Objectives will reach using strategic decisions to accomplish;
• The Fold Pizza marketing goal is to reach 85% recognition of the new product in the target market.
• The most significant goal is to increase revenue and profits.
• The Fold Pizza gain customers' satisfaction by trying to engage them with some newer, larger, better pizza that is
customized for free at a low or high price. Offering special promotions and new pizza variations are popular today as
well.
1. Improve product perception: "Increase the number of people that like The Fold Pizza Facebook page by at least 765
likes a month."
2. Increase Sales: Increase the number of people who purchase The Fold Pizza by using marketing strategies that will
lead to improved business sales over the few months, influencing the business internationally. "Increase sales by 85% by
January 21, 2023."
3. Expand the progress of the business brand to be recognizable everywhere and anywhere.
-Increase acknowledgment by offering special promotions or deals with The Fold Pizza business at discounted prices
during certain times.
-Inform customers about why the product is unique and why customers should choose you over others in a competition.
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-Participate in community events to promote the business.
PRESENTER
This strategy helps reduce marketing expenses, optimize advertising campaigns and increase
sales.

TARGET MARKET 1 TARGET MARKET 2

• The target market 1 is outside Las Piñas • The target market 2 is on social media
City or in another country; Norway, the platforms (online marketing) such as grab
United States of America, the United and food panda, which customers can easily
Kingdom, Germany, Italy, Russia, France, order and have everywhere.
Australia, Japan, and China which has the
potential to sell the product of The Fold
Pizza.

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 PRODUCTS
• Fold Pizza provides customized and
delicious pizza for everyone. The abstract
features of The Fold Pizza are the ability
to meet customers' requests with their
orders and on-time delivery to them. The
other company competing for pizza stores
couldn't copy their product because of its
unique design and distinctive flavors.
PRICE
• The price depends on the size, flavors,
and extra toppings on the pizza. Some
promotions will get; six free milk tea when
you purchase a 36-inch pizza. If it's 12-
inch pizza, it costs 375 pesos; 16-inch
pizza for 620 pesos; 20-inch pizza costs
995 pesos; and a 36-inch pizza for 2,130
pesos. A customer can also have add-ons
on the product like extra toppings and
drinks (milk tea).
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 DISTRIBUTION
• The Fold Pizza will distribute through pick
up or delivery. It can be sent directly to the
customer on time. You can order it on
their Facebook page, food panda, grab
food, or in any online food delivery.
PROMOTION
• Since The Fold Pizza increases customer
satisfaction with excellent products and
services, the promotional expenditures should
focus on accommodation. Some examples of
promotions are when you buy the 30-inch
pizza, you will choose either free four milk teas
or free delivery (MAX of ₱150 discount on
delivery), and for a 36-inch pizza, you will get
free six milk teas or delivery (MAX of ₱200
discount on delivery).
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PRESENTER
MARKETING ORGANIZATION
• The business needs to prepare itself and be sure that it has the proper financial resources to carry
out the marketing plan. It will require time to conduct several of the promotion ideas. The Fold Pizza
needs to remain focused on the overall marketing objectives and goals.
• During the execution of the marketing plan, Facebook will play an important role in monitoring its
success. As the business continues to implement the marketing plan, the business should begin by
observing the increasing number of likes and, or feedback that the business receives from
customers.
• Customers can also interact more often with its Facebook page. The Fold Pizza can also use
Facebook monitoring tools to track the progress of the business in increasing its brand awareness.
• Employees should be commended on their good work and consistency so that they will feel valued
as a part of the Fold Pizza business. The employees are extremely important because they interact
with people one on one and are capable of recommending new menu items to consumers. As
consumers build a relationship with the employees, they will be willing to take their advice and try
new things 20
Pizza makers are employed by restaurants or fast food
pizza chains to prepare pizzas for customer consumption.
They prepare various kinds of pizzas, depending on
customers’ orders, and ensure that food safety guidelines
are adhered to; they prepare pizza dough, sauces, and
various toppings, such as tomatoes, peppers, mushrooms,
onions, and meats, and monitor the temperature of the
pizza ovens as well as cooking times. Also, they prepare
high-quality pizzas according to company recipes, monitor
inventory and place orders for more supplies as needed,
clean workstations before pizza preparation, and ensure
that all utensils and cooking equipment are sterilized before
each use, plating or packaging pizzas accordingly.
Managing all food order slips and ensuring that customers’
orders are completed promptly and disposing of expired or
spoiled ingredients at the end of each shift.
On February 23, 2022, the TV show promotion in Unang
Hirit with 36-inch giant pizza. They show that this pizza is
not just a pizza it is a special pizza and perfect for
dedication.
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• On Whamos’ birthday celebrated last June 1
2022, Fold pizza became a part of his
celebration as the giant pizza for Whamos’ 21st
birthday is seen in the picture. Instead of a
small round cake a gigantic pizza can be a
substitute for the usual main course in birthday
celebrations. Thus, visitors could eat as much
as they want.

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PRESENTER
PERFORMANCE STANDARDS AND FINANCIAL CONTROLS
• On the billing analysis, 50 percent of the total budget is allocated to the new product development
and new implementation.
• In the breakdown of the total budget of the project 10 percent will be allocated to new product
research, 20 percent to new product development, and 20 percent to new-product
implementation.
• In the new product development, aside from that, the Milk tea series is already served on the
menu, the business will also look for unique and unseen à la carte that will be under product
management and hereby approved by the product manager and marketing director.
• The marketing director is responsible for financial adjustments in the new product development
and implementation, in case the project has met the standards of product improvements.
• The financial update of all expenditures will be reported to the marketing director monthly. The
customer's feedback report will be submitted to the product manager. There will be a weekly and
monthly sales report to be submitted to the CEO.
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 MONITORING PROCEDURES
• The business analysis team will have to update the best-selling flavor of the main
course (Pizza) based on the customer's feedback to create a marketing strategy plan
for future seasonal activities and promos.
• The equal allocation budget for all the ingredients will be analyzed to lessen expenses
after focusing on the main course's best-selling flavors. The saved budget will be used
to create attainable plans for customer-promotion improvement.
• For business plans, the business will have a dine-in pizza restaurant that serves pizza
of the same size as the main course together with implemented and developed
products, maintaining the affordable yet justified price of products.

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