Army Institute of Business Administration

Savar Cantonment, Dhaka

Assignment on

‘Advertising Agency’
Course Code: MKT 4812

Course: Integrated Marketing Communication

Submitted to:

Mahbub Morshed

Lecturer

Submitted by

Shafiul Bashar Shanto

ID – B6190B0027

Batch – BBA 6

Submission Date: 28th October 2022

I am selecting 3 advertising agency which are:

 Analyzen
 Webable Digital
 Unitrend Limited

Analyzen, started as a software development company in the University dormitories in

2008 by two young graduating students Sumit Saha and Ridwan Hafiz from BUET Computer
Science & Engineering, has now turned into a successful Digital Agency, capable of full digital
and creative support, catering to both local and international organizations. While Sumit Saha
has been the Technology Expert of the Company since its inception to drive innovations and
harness power of technology to solve real consumer problems, Ridwan Hafiz has always been
the Creative Expert who envisioned the growing digital market of the country and wanted to
explore this potential opportunity. The team benefitted from a Brand and Strategic Planning
perspective, when Risalat Siddique a seasoned Brand Professional with multi-country experience
joined as a co-investor for the company in 2014. The company was converted into a limited
company in early 2015.

The area of their work is –

 Digital-first 360 Strategy

 Data Analytics
 Cross-media Content Development
 Web Development
 Digital Buying
 Community Management
 App & Games Development

Lux Channel I Super Star 2018 - present is the best ad campaign run by Analyzen. Their
campaign goals was to o make Lux Super Star the most talked about show of 2018 on digital.
And from 2018 , it is still the most talked show in TV channel and Internet. Their organic view
on YouTube was 14.6 M and reach to 70% people on Facebook of their target market.

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And the second campaign is the ad campaign run in BPL which is Lifebuoy from Unilever
Bangladesh. In BPL campaign they run that ad with a hashtag #High5forHandwashing. And they
got huge response digitally for this campaign.

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 Webable Digital, is a specialized agency in impact-driven marketing communications
and technology solutions. They understand that delivering a fabulous experience to your
audience makes you feel great. At WebAble, they simplify technology to help you create
WebAbulous brand experiences worth remembering ten years from now.

They believe in creative strategies which are backed by data; content which is not only brilliant,
but also effective; and most importantly measuring impact of work to maximize return on
investment.

Area of work:

Their user-centric, data-driven approach focuses on creating an impactful experience across all
digital and physical communication touchpoints. They work in 4 phase:

 Strategy
 Technology
 Marketing
 Social

Eid Ul Adha OVC for Akij Ceramics - highlighting the true essence of sacrifice this Eid. The
best ad campaign run by WebAble digital in recent times. It’s a dynamic content and the link is
here https://www.facebook.com/AkijCeramics/videos/1253466162134394

Truly they connect emotionally with the audience to get the utmost presence of emotional
attachment. Tagline for this ad campaign is #হোক_আত্মত্যাগ_এবং_আত্মশুদ্ধির_জয়

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PUBG Mobile is one the best client of webable digital for a long time. Recently They work for
the Halloween season and they create a static content which looks totally different and aligned
with the Halloween effect. Player can make connection with the game and content.

Unitrend Limited, is a highly awarded, full-service marketing solution agency. We

are the architect and the executor of some of the industry’s most talked-about creative work for
clients like Philips, Coca Cola, Marico, Berger, Nestle, EBL, BSRM, The City Bank, American
Express, PHP, SMC, Anwar Group and many more. Unitrend has been affiliated with the world-
renowned McCann World group – which is a leading global marketing company providing
today's marketers with best-in-class strategic and creative services that meet their brand-building
needs across all communication channels. Also, Unitrend Limited is now a part of Impress
Group which has strengthened its resources and prominence in the industry enabling Unitrend to
move faster, aim higher and reach further.

Type of work:

 Bridge between consumers and needs

 They are driven by the imprisoning power of creativity.

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  They believe in extracting the best work from the culture
 They focus on achieving excellence in our works and picking up success along the way.
 They tend to follow and adopt universal trends in our works.

Their recent work with KoKoKrunch, a brand of Nestle Bangladesh. Showing a bowl of
happiness by tasty cookie crunchies.

And the best ad campaign run by Unitrend is while launching the glorious Padma Bridge. They
work with several company at a time in that season. Basically, they work more on the static
content and they have expertise in this sector. Attaching some static content in the next page:

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So, these are some campaigns run by Unitrend limited while launching the Padma Bridge. They
work with GPH Ispat, Berger Paint Bangladesh, LankaBangla Finance with the same project for
Padma Bridge.

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