PR ASSIGNMENT

1. What is the scope of PR in today’s world?

In the era of globalization, the most of the multinational companies make

concrete efforts to manage and maintain its relationships with its customers.
Most of the multinational companies have its public relation department that
makes all effort to monitor the attitude and perceptions of customers. It is used
to distribute and communicate all the necessary information to build up good
reputation in the mind of the public. An efficient and good public relation
department use to adopt positive programs for this purpose and always
emphasize to eliminate negative publicity arises due to questionable practices.
The scope of public relation is wide and also include political field. Entrepreneurs,
teachers, political leaders, social workers, religions, leaders are all involved in
public relations day in and day out. In business, public relation is a tool
of management like marketing, production and finance. PR as an industry
emerged in the 90's in India and has gone along to become one of the most
competitive and rewarding career opportunities. Though there is growth, there is
also lack of skilled professionals, which makes the career a pool of opportunities
for newcomers who have polished sof skills and experience. There are agencies
popping up everywhere, because every organization, every client who has a
public profile needs to be groomed and showcased in a positive manner.

2. What are the new trends in advertising?

Advertising trends have evolved from the quintessentially traditional print ads
and TV spots to new marketing strategies that include QR codes, co-branding,
content marketing and online advertising. While print and TV are steadfast in
the ad industry, new technology is opening new avenues to reach consumers.

QR Codes

A QR code, or a “quick response” code, is a two-dimensional symbol akin to the

UPC (Universal Product Code, or "bar code"). A QR code elicits a digital action
when scanned by a QR code reader. In advertising, it has gained traction as an
interactive tool in which consumers can scan the code to retrieve additional
information about the product or promotion.
Co-Branding

Co-branding is a joint venture that combines the advertising efforts of two or

more brands to create a new consumer product. Recent examples of co-
branding include Isaac Mizrahi and Target, Crest Plus Scope, Ford F150 trucks
and Harley Davidson motorcycles, and Apple and Nike.

Content Marketing

Content marketing is a term that began gaining popularity around 2003 with
the birth of social media websites such as Facebook and Twitter. Content
marketing includes advertorials (newspaper or magazine articles that are
written editorially to promote your product), blogs or any other kind of content
that is published on the web for promotional purposes. As a form of advertising,
content marketing is effective at creating awareness when it comes to brand
storytelling.

Online Advertising

When it comes to capitalizing on reaching consumers, advertisers are using tools

such as Google AdWords to create online advertising campaigns. AdWords is a
Google product that allows small businesses to create online advertisements
with keyword and budget parameters to target their primary customers. Other
trends in online advertising include marketing efforts such as search engine
optimization (SEO -- the process of using keywords to get a website to rank
higher in results as opposed to using AdWords); social media; mobile devices
such as iPads and other handhelds; display ads; and website banner ads.

Further, here are a few trends that are coming up in 2021 –

1. Artificial Intelligence
2. Chatbots
3. Conversational Marketing
4. Personalization
Done by

Karishma Bhayani

BBA VI B

A31006418082