CONTENT

S.NO. TOPIC PAGE NO.

1 Introduction

2 Buying within the context of

the business

3 Corporate strategy
 Buying strategy

4 Market segmentation
 The market
 Trade

5 Competitive analysis

6 Paper collection
 MRP wise
 Brick wise

7 Sample development

8 Shoe line
 Final selection for
order process
 P.O. Process

9 Shipment dispatch to DC

10 From DC to store

11 Online portal study

12 Planning

13 Information about the

internship work

14 Conclusion

15 Mentors feedback form

16 Internship certificate

INTRODUCTION
Once we broader and look into buying and merchandising in perspective we understand that
buying is one key function of a retail business, with the potential to make or break a
company. It is, therefore, vital that buyers understand their role fits within the whole
organisation and how the buying activity is able to contribute to the business.
Buying, the selection and purchase of the products which a retailer sells, is usually managed
by specialist team of the people.

OVERVIEW OF THE COMPANY

Reliance Retail is the retail initiative of Reliance Industries Limited and is central to the
group’s consumer facing businesses. Reliance Retail has been at the forefront of bringing
about Organized Retail revolution in India.
Reliance Retail’s operating model unleashes the aspirational energy of the new, resurgent
India. Reliance Retail’s guiding philosophy rests on the tenets of enabling inclusion, growth
and building sustainable societal value for millions of Indians.
In a short period, it has forged strong and enduring bonds with millions of consumers by
providing them unlimited choice, outstanding value proposition, superior quality and
unmatched shopping experience across all its stores.
Reliance Retail’s growth over the years has triggered a large socio-economic transformation
on an extraordinary scale in India.
Reliance Retail has been ranked as the fastest growing retailer in the world. It is ranked
53rd in the list of Top Global Retailers and is the only Indian Retailer to feature in the Top
100. It is the largest and the most profitable retailer in India with the widest reach.
Reliance Retail has more than 150 million loyal customers buying across all its formats. It
recorded more than 640 million footfalls across all its stores in FY20, a scale unmatched by
any other retailer in India. With over 100,000 transactions per hour, Reliance Retail operates
at a scale unparalleled in the Indian retail industry and continues to enrich the quality of lives
of millions of Indians every day.
Reliance Retail has adopted a multi-prong strategy and operates a wide array of store formats
which cater to planned shopping needs as well as daily or occasional needs of the customers
across major consumption baskets of Grocery, Consumer Electronics and Fashion &
Lifestyle.
In Grocery consumption basket, Reliance Retail operates Reliance Fresh, Shree Kannan
Departmental stores, SMART and Smart Point store formats focused on food, fresh produce,
bakery, dairy products, home and personal care products, as well as general merchandise
items.
In Consumer Electronics consumption basket, Reliance Retail operates Reliance Digital and
MyJio Store formats offering a wide range of consumer electronics, home appliances,
computing and mobility products, latest gadgets and accessories. These stores are backed by
ResQ, a full-fledged service organisation and India’s only ISO 9001 certified electronics
service brand.
In Fashion and Lifestyle consumption basket, Reliance Retail operates a portfolio of formats
that serves customers across value, mid, premium and luxury segments. Reliance Retail
operates Trends, Trends Woman, Trends Man, Trends Footwear, Project Eve, Reliance
Jewels, Hamleys formats and a portfolio of more than 40 marquee international branssds such
as Armani, Burberry, Diesel, GAS, Marks & Spencer, Superdry, Brooks Brothers, Steve
Madden and more.
Reliance Retail has a strong presence in digital commerce channels through AJIO.com, a
curated fashion & lifestyle store bringing best of national and international brands to
customers doorsteps and Jiomart, India's largest hyperlocal retail solution that leverages the
wide network of Reliance Retail's grocery stores and well-established supply chain
infrastructure.
Reliance Retail reported a turnover of Rs. 1,57,629 crore (US$ 21.6 billion) for the financial
year 2020-21. As on 31st Mar 2021, Reliance Retail operated 12,711 stores across 7,000+
cities with a retail area of over 33.8 million sft.
Reliance Retail Ventures Limited, a subsidiary of Reliance Industries Limited is the holding
company of Reliance Retail Limited which operates the retail business.

Trends Footwear is an exclusive fashion footwear

destination store with a collection to suit one and all. Trends Footwear houses latest, trendy
and fashionable footwear for men, women and children. Going as close to the customers as
possible and offering relevant and affordable footwear fashion is core to how we operate at
Trends Footwear. The store offers a footwear shopping experience which is exciting and
products that are trendy and fashionable. Trends Footwear offers everything that is
affordable, for all occasions and for the entire family with well-crafted designs under own
labels, a bouquet of reputed National & International brands.
 BUYING WITHIN THE CONTEXT OF THE BUSINESS

Buying, the selection ad purchase of the product which a retailer sells, is usually managed by
specialist team of people. This buying department is commonly one of several departments
within a retail company which may also include finance, marketing, human resource and
store operation.
The following