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Advertising Agency in Bangladesh

Technical Report · September 2020

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Abu Talha
United International University
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 Course title: Integrated Communication
Course code: MKT 4203
Assignment on an Advertising Agency

Submitted to:
Mr. Sarker Rafij Ahmed Ratan
School of Business and Economics (SOBE)
United International University

Submitted by:
Abutalha Al-Ansari
111162094

Section- A
Date of submission: 19 September 2020

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Letter of Transmittal:

19th of September 2020

To
Ratan
United International University
Dhaka-1212

Subject: Submission of assignment on an AD Agency.

Dear Sir,
This is my immense pleasure to present the report on an advertising agency, which you assigned me.

In writing this report, I have followed the instructions that you have given us in the online class, and I
have applied relevant concepts that I have learned throughout my course. I have defied my core
competencies, strategies at a different level. The contents provided in this report are all my own, though
some information and references have took from different sources to facilitate my report.

However, I will be glad to clarify any discrepancy that may arise.

Finally, I would love to express my gratitude for your supportive thoughts and kind consideration in and
outside of the class.

Yours sincerely,
Abutalha
111162094

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Acknowledgment:

It is of great pleasure for me to express our deep sense of gratitude to my honorable course
faculty Ratan for selecting me such a topic.

My honorable course teacher helped me from time to time on different issues regarding the report. I also
took the help of course materials provided by our honorable course teacher, text and reference books.

I appreciate the unity, spontaneous workability and team spirit of our fellow group members. Without
co-operation and support from each other, it would not be possible to make such a resourceful report.

I also thank them who helped me regarding the collection of statistical information by providing me with
data & information.

Finally, I want to pay my gratitude to my course teacher for giving the greatest opportunity to work on
such an assignment that will be very helpful in the future.

Thank You

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Executive Summary:

In this report, we discuss about an advertising agency Next Resolution Films. It is a well establish and
famous advertising agency over the country. They clearly discuss about their mission and vision. They
serve brands across industries, product categories and brand challenges, offer a comprehensive portfolio
of branding, and design services including: brand identity, digital ads, B2B exhibition solutions, media
solutions, graphics design and development with comprehensive 360 degree digital marketing of brands.
They are able to produce any kind of ad film, TVC or TV commercials. They provide support in ad film
making also. They clearly discuss about their mission and vision. Who are their clients and who are
with them also describe here in the report.

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Branding and
Advertising Agency
In Bangladesh
Next Resolution Films is The Leading Advertising Agency in Bangladesh. Being a leading
branding and top digital marketing company based in Bangladesh, providing cost effective and
360 degree digital marketing, branding, advertising solutions and creative services to the clients
all over the world since its inception. They are an integrated creative agency, which create brand
experiences that are distinctive, own-able, engaging and that resonate deeply with consumers
because they are rooted in fundamental emotional truths. They serve brands across industries,
product categories and brand challenges, offer a comprehensive portfolio of branding, and design
services including: brand identity, digital ads, B2B exhibition solutions, media solutions,
graphics design and development with comprehensive 360 degree digital marketing of brands.
They are able to produce any kind of ad film, TVC or TV commercials. They provide support in
ad film making also. They have already set up a new horizon in various capacities in feature
films, commercials, ad films, tele-films, television serials, promotional films, documentaries,
corporate films etc. They have already set-up a new dimension in the field of filmmaking and
production services. Nadim Mir a well-known name in Bangladesh film & video industry founds
next Resolution Films. He has more than eleven years of experience as a Visual Effect (VFX),
Producer & Director. They worked as production house, provide production services to foreign
filmmakers, and provide consultancy services to National and International clients. They also
organize workshops related to filmmaking.

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Mission
Next Resolution Films professional system provides the highest standards of quality and
efficiency where:
 Service
 Creativity
 Reliability
 Integrity and
 Clients’ satisfaction
 Are the hallmarks of every aspect of our works?

Vision
Providing the clients drive both their short and long-term goals by providing strong marketing
concepts, innovative ideas and excellent client’s services, thus helping in meeting their
objectives. They are seeking to form long lasting partnerships with our clients. Desiring to
measuring success for our clients through awareness, increase sales, or other criteria mutually
agreed upon between the clients and them.

Why Customer Should Go With Them?

 Their service merely ends with the insertion, media material production or airing.
 Their advertising expertise spans from newspaper advertising to all kinds of print media
and electronic media commercial.
 Uncompromising efforts towards clients’ satisfaction.
 Their payoff is our efficiency creativity and commitment.
 With Next Resolution Films, it is a unique combination of man, machine and materials.
 They adhere to the universally practiced norms of advertising.

What They Have

Next Resolution Films excels in the total composition of a house that has its own in-house
creative studio, a pool of marketing executives, media buying professionals and all the matter
behind the smooth functioning of these components.
 Commitment
 Capacity
 Creativity

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Premium services are bound to augment customer’s web presence
Next Resolution Films is there for all brand marketing, creative, advertising and digital
marketing for customers, whether customers are launching your business for the first time or
trying to bring their organization on a virtual platform online or even for enhancing their
company’s present situation. Their aim is to transform customer’s vision into reality, within a
specified time limit and providing the best digital marketing services. As a leading branding
agency, Next Resolution Films works to build customers BRAND, thereby sustaining customer
trust with guaranteed satisfaction.

What Next Resolution Films Do?

They uncover unique opportunities for customers brand, define the action priorities, design and
develop out of the box communication collateral's across platforms and guide the communication
implementation. They provide corporate video, Documentary Video, Promotional Video, TV AD
Commercial, AD Booking, Billboard Advertising, Still Photography, Model Management, and
Event Management.

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 Next Resolution Films Services

Video Production

Video Production Company in Bangladesh

Next Resolution Films best Video documentary firm in Bangladesh is creative video
documentary maker firm with good record of accomplishment for making best quality versatile
video documentary on various projects. They are professionally skilled in various span of video
documentary. TV Ads Commercials, Documentary Video, Corporate Videos, Online Videos,
Preparing Videos, Occasion, Promos and Event Filming.

Advertising

Advertising Agency in Dhaka, Bangladesh

They provide Billboard, TV Ads Commercial, POP UP, L-Shape, Doggy, Ticker Bar, All Bangla
newspaper advertising. Next Resolution Films AD Agency established in 2012 is now the only
domestic with Dhaka and other cities of large-scale video advertising company. After 6 years of
accumulation, it has developed a unique “Brand Link” method and successfully helped strong
brands to consolidate their status through film and television advertising.

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Digital Marketing

Digital Marketing Agency in Bangladesh

Next Resolution Films is the leading digital marketing agency in Bangladesh. As a brand, Next
Resolution Films represents a full-service agency that lies at the confluence of old-school
branding principles and new-age solutions. An agency that is simultaneously creative and media
driven, and builds digital capabilities to match diverse business needs and create visible and
lasting impact.

Model Management

Model Agency in Dhaka, Bangladesh

Next Resolution Films is also taking care for Model Management in Dhaka which include
arrangements of models, (Bangladeshi and foreigner) ornamentation, planning of dais to several
other arrangements. Over the past few years, they have coordinated promotional shows in
different parts of Bangladesh for a large number of clients and assure them of timely
performance of the necessary tasks. Promotional show like magazine launch, products launch,
road shows, celebrity ramp show and other types of shows organized by us attract a large number
of our clients from the corporate industry and fashion house.

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Animation

Animation Company in Bangladesh

They Provide 2D, 3D Animation, Compositing, Visual Effect & Simulation, Color Grading.
They have collaborated with top brands and production studious across the world on a variety of
projects that required groundbreaking animation for Corporate Videos/Films FX, Explainer
Videos, TV animation shows, and more. As one of the leading Bangladesh animation companies,
we have delivered delight to luminaries such as Nitol TATA Power, 24 Carat Entertainment,
Metafold and more. With such a strong client base, they have become the first choice among the
best animation studios in Bangladesh. Look at their diverse work in the animation space.

Event Management

Event Management Company in Dhaka, Bangladesh

Next Resolution Films is a brand name offering spectacular services in organizing and managing
events, festivals, and corporate as well as personal parties. The service provided includes
planning of the event, sorting out appropriate dates for the events, deciding the proper location
where the event will be held and most importantly the exact budgeting of the event. The vent
thus organized offers a very inspirational environment to the audiences that help them to get
involved into the event.

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TV ad commercial

TV AD Commercial Making Company in Bangladesh

Next Resolution Films is a leading Ad filmmaker in Dhaka, Bangladesh. If customer want to
shoot their ad film in Bangladesh, they are best ad filmmaker in Bangladesh. They are able to
produce any kind of ad film, TVC or TV commercials. They provide support in ad film making
also. They have already set up a new horizon in various capacities in feature films, commercials,
ad films, tele-films, television serials, promotional films, documentaries, corporate films etc.

Documentary Video

Documentary Video Making Company in Bangladesh

If customers have an engrossing real life story to turn into an interesting documentary film,
customers have come to the right people – Scintilla Kreations’ team of visionary documentary
filmmakers. Today, there is an ever-greater demand for reality-based content as the real world
stories make an interesting content format. The world too has opened up for documentary
presentations – with YouTube, Facebook and other social media platforms providing a readily
available medium for all documentary video creators to showcase their works to the international
audience.

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Social Media Campaign

Social Media Campaign in Bangladesh

The right mix of creativity and analytics, their social media marketing company in Bangladesh
will create campaigns and tell customers brand story in an engaging and compelling manner.
Their goal is always to engage the customers and drive business results. They solve problems by
building innovative solutions that entice our customer at the same time have measurable impact
to their client’s business goals. Their video production team brings their combined expertise to
deliver customers brand’s message in the most visually appealing way possible.

Corporate Video

Corporate Video Production Company in Bangladesh

Corporate video production has taken an important part in modern day’s business success. Video
quality is an important fact in client’s presentation. Corporate video used for client’s presentation
employee training and new product and services hence high quality is mandatory and get the
service from professional corporate video editing house important. Next Resolution Films is one
of the best corporate video services.

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Billboard Advertising

Billboard Advertising Agency in Bangladesh

Next Resolution Films is a leading Best hoarding and Billboard ad/advertising Agency in
Bangladesh. Their Advertising is offering best Hoardings solutions, which can ease difficulty of
outdoor promotion for businesses. The company gives the most recent components and an easy
to understand environment that allows advertising brands to achieve their clients and ensure best
service in a financially effective way.

AD Booking

AD Booking Agency in Bangladesh

Next Resolution Films offering to do advertising on TV or Radio. It is easy, because they are
here! To advertise customers’ organization on best TV Channels and Radio Stations.
They Booking:
POP UP, Doggy, L-Shape, TV News Scrolling, TV AD Commercial.

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Still Photography

Still photography in Dhaka, Bangladesh

Still life photography is the depiction of inanimate subject matter, most typically a small
grouping of objects that are either human-made or “natural”. The art of arranging design
elements within a composition is what is termed as “art-direction”. Next Resolution Films has
some of the best talent in house and on contract for various still life photography needs, as
photography is a demanding art.

FM Radio Ads

FM Radio AD Making Company in Bangladesh

Experience business growth through advertisement in radio get inspirational as well as affordable
radio ad solutions with assistance from professional radio artists and scriptwriters. Creative
concepts, catchy jingles, mesmerizing voice-overs and scintillating music are some of the
features that make FM radio ads of Next Resolution Films stand out. So let customers brand
publicity success in FM radio ads start to their advantage at one of the most successful
advertising agencies in Bangladesh.

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Press Print

Printing Service in Dhaka, Bangladesh

They provide services in Printing and Designing Offset Printing for Visiting Cards, Letterheads,
Envelopes, Flyers, Brochures, Folders etc., for Advertising Media for Artwork, DTP, Graphic
Designing, Company Appointments Ads, Newspaper Ads, Display Boards, etc., Exhibition Stall
Display Designing. We also provide Photography Services like Execution of Industrial &
Commercial Photography, Product Photography etc.

Next Resolution Films TEAM

Nahid Miah Fatima Begum Tanvir Foysal Maria Khan

Managing Director Chairman Director Chief Financial Officer

Kahon Rahman Nadim Mir Rakib Khan Imran Khan

Creative Director Chief Consultant Marketing Executive Marketing Executive

Asmani Akter Feroz Khan Rahim

Client Service Copywriter Animator & Video Editor

They are committed to build up a strong relationship between their clients and people. Their
team is dedicated to provide the every single message of their clients towards the people. Let’s
have a look of their experienced, energetic, dedicated and creative team:

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Organogram of Next Resolution Films

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 Next Regulation Films Clients

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