Business Plan

1/19/19
Confidentiality Agreement

The undersigned reader acknowledges that any information provided by _________________________

in this business plan, other than information that is in the public domain, is confidential in nature, and that

any disclosure or use of same by the reader may cause serious harm or damage to

________________________. Therefore, the undersigned agrees not to disclose it without express written

permission from ________________________________.

Upon request, the undersigned reader will immediately return this document to

___________________________.

___________________

Signature

___________________

Name (typed or printed)

___________________

Date

This is a business plan. It does not imply an offering of securities.

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Contents

Confidentiality Agreement..........................................................................................................................2

I. Executive Summary..................................................................................................................................4

II. Company Description.............................................................................................................................4

1. Products & Services...........................................................................................................................4

2. Our Vision Statement.........................................................................................................................5

3. Our Mission Statement.......................................................................................................................5

III: Marketing Analysis...............................................................................................................................5

1. Competition Analysis.........................................................................................................................6

2. Our Target Market..............................................................................................................................6

3. Marketing Strategy.............................................................................................................................7

IV. Instructions: Strategy and Implementation Summary......................................................................7

1. Competitive Advantage......................................................................................................................7

2. Pricing Strategy..................................................................................................................................7

3. Promotion Strategy.............................................................................................................................8

4. Sales Strategy.....................................................................................................................................8

1. Opportunities and Threats (SWOT-Analysis)....................................................................................8

V. Financial Plan..........................................................................................................................................9

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I. Executive Summary

Knowledge and designing of the web, graphic design and the consultation for social media setups is the

primary business concept of the [XXX] Ltd for the companies and to any individual customer in need of

help. The potential customers and the clients will be helped and will be given a regular maintenance check

in constructing of their digital marketing websites, formation and choosing the absolute right strategy

optimally. In order for the business to focus and concentrate on their core operational competencies, The

[XXX] Ltd. will provide companies with adjustments to long-term maintenance contracts as well as

complete service packages and campaigns. The outsourcing of digital marketing work has become very

important for companies in recent years in order to remain competitive. The manager is a graduate in

electrical engineering and web design with 8 years of experience in web design / Internet marketing. He

completed his studies in web design 2 years ago and has numerous references and professional

certifications.

The company aims at pursuing and adding supplementary tasks and opportunities for expansion in the

course of business. A particular focus in this case is the further utilization of existing knowledge in the

area of screen design, online marketing (search engine optimization, social media marketing and click

display marketing) and web development. Given the success to date, an existing network of independent

contractors and the thought-out strategy of the company is to assume that [XXX] Ltd. will establish itself

well and grow rapidly.

The company aims at selecting and hiring the employees from a pool of exceptionally talented and

creative web and graphic designing artists from any part of the world as the business grows. The

managers will make sure and guarantee that we design the culture of our workforce through the required

trainings that will mold hem just as expected of the company and to compete with leading web design

companies throughout the globe.

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At [XXX] ltd, it is in our keen to interests to keep the client’s best interest first, and all that will be done

will under the strict guidance of our values and professional ethics ensuring that the company is held

accountable to the highest standards through fulfilling our by meeting the buyer’s requirements as they

want it to be and have asked for entirely. The company makes sure to build a workplace environment that

leads to providing people an approach to earning a living, and living in our world, for our partners,

employees and for our clients that is all in all sustainable.

II. Company Description

The [XXX] Ltd is a company that aims at offering its consumers with offers the fields of web design,

graphic design and other services including a wide variety of screen designs and web development. The

company covers the entire assortment in the context of web design services. People at the firm have

proficiency that is unique when it comes to sites with mobile end devices, making the firm just the right

source to provide these services in even the most demanding projects.

The [XXX] Ltd. can provide a very wide variety of services of very high quality and on great terms. The

services can be provided as part of a maintenance contract for a fixed period of one year or as individual

or package services. Currently the founder already has a portfolio of clients from small and medium-size

enterprises and associations. In the course of further expansion the product portfolio will also be extended

because these clients will continue to be the startup’s most important target group

1. Products & Services

At the [XXX], we aim at working really hard to make sure that we do not only excel nationally but all

around the globe as well. Our products and services are listed below;

 Designing Websites for both corporate clients and individual clients

 Developing Websites and Custom Platform Web Development

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  Word Press Web Development

 Optimizing Website Functionality for owners of existing websites

 Search Engine Optimization Services and Code Writing Services

 Web Graphic Design and Commercial art services

 Corporate Identification design service

 Other web design related services

Furthermore, the [XXX] Ltd. offers graphic design services in the following areas:

 Corporate Design

 Logo Design

The other services can generally be divided in three areas: screen design, online marketing und web

development. Screen design is mainly about design of user interfaces for applications. Web development

involves mainly programming applications (native, web and hybrid) and online marketing revolves

around the following aspects:

 SEO (Search Engine Optimization)

 SEM (search engine marketing)

 SEA (Search advertising)

 Facebook marketing / Twitter marketing

 Email Marketing / Newsletter marketing

2. Our Vision Statement

Our vision is to build up a standard and world class web cum visual depiction organization whose

administrations and brand won't just be acknowledged nationally yet additionally in different parts of the

world.

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 3. Our Mission Statement

Our central goal is to give proficient and profoundly inventive website composition

administrations and other related administrations that will help organizations, people and non-benefit

associations in advancing their brands and connecting with a wide scope of potential clients everywhere

throughout the globe. We need to assemble a website composition organization that can positively

contend with other driving brands in the marry configuration administrations industry.

III. Marketing Analysis

In the developing world, the target market keeps on expanding and that is becoming a trend in the

web and graphic design services industry. Consumers and buyers now see and keep an immense need to

have an official web page or a website and to further engage in any activities related to the graphic design

in order to help their brand speak volumes to the wide range of clients. Common and the most usual

arrays in the industry of web design services includes that these do not feel the need or compulsion of

staying or taking orders within the reach of where the location of their physical offices but from all around

the globe.

The actual truth lies in the fact that the dawn and the rise of the world wide web, it has now

become exceptionally easier for the consumers of the web design company or all those working as web

designers to work for clients in any part of the world. A web design company can be located in the United

States of America and have their biggest client in United Arab Emirates, many thanks to the power of the

internet which has brought the world closer to the company. Lastly, the web design industry will continue

to evolve due to the advancement of computer technology and software applications designs et al.

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 1. Competition Analysis

The market for advanced offices is customarily a standout amongst the most focused markets in the

administration area. Of all shapes and sizes organizations, in-house showcasing offices and a limitless,

regularly electronic number of specialists all offer the outstanding task at hand. There is no single huge

player on this market. A piece of the overall industry is gained dependent on the quantity of workers,

industry acknowledgments and key references one can give.

The one of a kind moving purposes of the [XXX] Ltd is to incorporate the mastery of the organizer

with its current system and procured know-how. [XXX] Ltd. will be an exceptionally effective player

available because of the originator's abilities, information and polished skill. The organizers will run the

startup in accordance with the predominant patterns in advanced advertising, which is an imperative

component particularly as far as re-appropriating and correspondence with staff and accomplices. The

evaluating procedure is very adaptable, so even incredibly cost conscious customers could be suited.

2. Our Target Market

The market for computerized organizations is customarily a standout amongst the most aggressive

markets in the administration segment. Of all shapes and sizes organizations, in-house promoting

divisions and a limitless, regularly electronic number of specialists all offer the remaining task at hand.

There is no single huge player on this market. A piece of the overall industry is gained dependent on the

quantity of workers, industry acknowledgments and key references one can give.

Before beginning our website composition business, we are sure that there is a wide scope of both

corporate and singular customers who can't effectively maintain their organizations without the

administrations of web cum visual planners.

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In perspective of that, we have made procedures that should empower us connect with different corporate

associations and person who we know can't stand to manage without our administrations. We have

directed our statistical surveying and study and we will guarantee that all our website architecture cum

visual depiction administrations is very much acknowledged in the commercial center.

The following is a rundown of the general population and associations that we have explicitly showcase

our items and administrations to;

 Banks, Insurance Companies and other related Financial Institutions

 Blue Chips Companies

 Corporate Organizations

 Manufacturers and Distributors

 Real Estate Owners, Developers, and Contractors

 Research and Development Companies

 The Government (Public Sector)

 Schools (High Schools, Colleges and Universities)

 Hotels

 Celebrities, Politicians, Public Figures and Public Speakers

 Sport Organizations

 Religious Organizations

 Political Parties

 Television Stations

 Printing Press (Publishing Houses) and Authors

 Branding and Advertising agencies

 Entrepreneurs and Start – Ups

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 3. Marketing Strategy

We are mindful of the fact that there are stiffer competitions in the web design services industry;

hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the web design cum

graphic design industry and they will be trained on a regular basis so as to be well equipped to meet their

targets and the overall business goal of [XXX] Ltd. It is set to make use of the following marketing and

sales strategies to attract clients;

 Introduce our web cum graphic design company by sending introductory letters alongside our

brochure to individuals, corporate organizations, religious organizations and key stake holders.

 Promptness in bidding for web design and graphic design contracts from the government and other

cooperate organizations

 Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.

 List our business on yellow pages ads (local directories)

 Attend relevant international and local expos, seminars, and business fairs et al

 Create different packages for different category of clients in order to work with their budgets and

still deliver excellent design and services

 Leverage on the internet to promote our business

 Engage direct marketing approach

 Encourage word of mouth marketing from loyal and satisfied clients

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IV. Strategy and Implementation Summary

At start-up, [XXX] Ltd. will focus all the sales and marketing efforts to the city of …………….

The company will market itself as web services and internet providers devoted to giving the small

businesses a taste of what the top companies get. We will also target the small institutions and other

companies that are keen on giving their services a web presence.

1. Competitive Advantage

The fact that our services target small businesses gives us an edge over our competitors. By setting up

strategic alliances with some of the web and Internet-related companies, we will offer our customers

efficient and affordable web services that will meet their demands.

2. Pricing Strategy

[XXX] Ltd will establish a pricing system to guide our clients on the nature of the services and the

corresponding prices. Since we will be dealing with a market segment that tries to reduce costs, we will

charge our services on an hourly basis. It will make the clients understand the services that will most

likely cost them more.

3. Promotion Strategy

Since our target market is distinguishable, we will use a direct approach in marketing our services. We

will use yellow pages directories to place our adverts. [XXX] Ltd will also put feature adverts in business

publications with a wide audience. We will also send out direct e-mails targeting our potential clients with

the company's offerings. Mass media adverts in radios, television, and billboards will add to these

marketing strategies. The company's co-owners are experts in their various fields and often get invitations

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to speak in seminars. They will use these opportunities to market [XXX] Ltd as the choice for businesses

that are looking for visibility online.

4. Sales Strategy

We will move administration, esteem and quality to our imminent customers. We should persuade

them that having an online nearness is a commendable course for their organizations. We have a database

that has demonstrated valuable in getting new business contacts and building up connections. Our client

care group will utilize the rundown to call the proprietors, calling them by their first names what's more,

having a casual discussion. The guest at that point persuades the entrepreneur of the significance of

having a site.

5. Opportunities and Threats (SWOT-Analysis)

 Strength:

Our center quality lies in the intensity of our group; our workforce. We have a group of

inventive and profoundly capable web cum visual architects, a group with astounding

capabilities and experience different specialty regions in the website architecture benefit

industry. Beside the cooperative energy that exist in our cautiously chosen website specialist,

our structures and administrations will be guided by best practices in the business.

 Weakness:

As another website composition organization it may require some investment for our

association to break into the market and gain acknowledgment particularly from best profile

customers in the officially soaked and profoundly aggressive website composition

administrations industry; that is maybe our significant shortcoming. Another shortcoming is

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 that we might not have the expected money to siphon into advancing our business the manner

in which we would need to.

 Opportunities:

Almost certainly, the open doors in the website composition cum visual communication

administrations industry is enormous considering the quantity of people and corporate

associations whose organizations relies upon the administrations of website specialists and

visual craftsman. As a website composition cum visual depiction Services Company, we are

prepared to exploit any open door that is accessible in the business.

 Threat:

Much the same as some other business, one of the real dangers that we are likely going to

confront is monetary downturn. Economic downturn influences buying/spending power.

Another risk that may almost certainly defy us is the entry of another website architecture cum

visual communication organization in same area where our objective market exist and who

might need to receive same plan of action like us

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