BUSINESS PLAN PROPOSAL

Excel Graphics & Marketing

Founder
Zephaniah Darlington

PROPOSAL SUMMARY

Excel Graphics & Marketing will be a bonded, insured and licensed graphic design business striving to cultivate
relevant and meaningful connections between brands and people by our unparalleled visuals and graphic
designing services.
Excel Graphics & Marketing will be located in Lusaka township of Zambia and will be owned by Mr.
Zephaniah Darlington. Mr. Zephaniah Darlington has been associated with some of the world’s biggest graphics
designing companies and was Chief Manager for the Annlyz Graphics Company, for last 2 years. She has
worked with about 14 out of top Fortune 100 companies as well as various influential associations, consumer
brands, educational institutions and government agencies.

MANAGEMENT

tThe success of a startup heavily depends on its staff and management so make sure to plan it before thinking
about how to start your own graphic design business. Zephaniah Darlington has always been extremely
passionate to start a graphic design company of his own even from his college days, that’s he had planned
everything beforehand.

The main management body of the company will comprise of sales executives, graphic artists, cartoon and
animation specialists, website developers and customer representatives. The team will be led and managed by
Zephaniah Darlington himself, who is well experienced in fulfilling all business plans for graphic
design needs. The staff will be hired one month before the launch of startup and will be trained by Zephaniah
Darlington.

CUSTOMERS
Our target market is the corporate sector, institutions, and organizations located in Zambia and other parts of the world
because anybody from anywhere can acquire our services through our official website and can pay us via PayPal, or
online bank transfer. We will provide all sort of graphic designing business mainly website design, logo design,
advertising material design, animations design, etc.
We have priced all our services in the similar ranges as of our competitors except for brand logos whose price have been
set 20% less so as to encourage sales. For an express delivery of 24 hours, an additional 10% amount will be charged on
all of our services.

BUSINESS TARGET

We aim to become the best graphic designer in Zambia within next five years of our startup. Our main business
targets to be achieved as milestones over the course of next three years are as follows:
  To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end
of the second year, and $25k per month by the end of the third year
 To balance the initial cost of the startup with earned profits by the end of the first year
 To open up a second company office by the end of three years in other parts of Zambia

KEYS TO SUCCESS

We can achieve our business targets by following these keys to success:

 Successful marketing of our services through various platforms so as to attract as maximum customers as
possible
 Ultimate client satisfaction by providing high-quality work and unlimited revisions until the client is fully
satisfied
 Unparalleled customer service so as to build long-term working relationships with the clients

WHY THE BUSINESS IS BEING STARTED

Zephaniah Darlington pursued his passion by serving in some of the best graphic designing companies in Zambia but soon
he realized that he can establish his name in this industry only by his own setup. That’s when he decided to start graphic
design business completely by himself. Now, he will have all the freedom needed to realize even the craziest of his
innovative ideas.

HOW THE BUSINESS WILL BE STARTED

Starting a graphic design business is very easy since it doesn’t require as much inventory as needed in other
businesses. He has planned everything about his business including the required personnel and inventory. The
company will procure following things for the startup.

 Office furniture including three filing cabinets, four work desks, couch and chairs for customer waiting area, a round
table with chairs for meeting area
 Four computers with color printers, scanners, and graphic tablets
 Graphic designing and other related software including Illustrator, Freehand, Photoshop, Quark, Traffic Office
Manager, Font Management Utilities, and Microsoft Project
 A small library of requisite journals and magazines
 Assorted office stationary and brochures
 A strong internet connection and office telecom systems

The financial experts have forecasted following costs for expenses, assets, investment, and bank loans for the
business plan.
STRATEGY

After identifying the graphic designer demographics, market trends, market demand, and the potential
customers of the startup, the next step is to define an effective strategy to target graphic design customers. A
successful strategy can only be developed after setting specific marketing goals, defining milestones to achieve
those goals, carrying out a competitive analysis to know what is missing in your current competitors, and finally
develop the strategy for attracting your potential customers.

MARKETING GOALS

 Website Traffic & Conversions: Our goal would be to achieve a 20% increase in website traffic each
month and to get at least an 80% conversion rate, i.e. to turn 80% of our website visitors into our
customers.
 Engagement Rate & Social Media Following: Engagement rates indicate the frequency at which people
interact with your posts. Our goal would be to increase engagement rates and our social media following so
as to decrease the response time to customers.
 Brand Awareness & Recognition: A business’s reputation builds over time. Our goal will be to get
featured in the local news or on a certain website by a popular blogger within first 3 months of our launch.
 Google Search Ranking: Google search rankings is one of the most important factors in deciding the
success of a business, especially a startup that’s why we will play special emphasis on it. Our goal would
be to rank on the first page of Google within 3 months of our launch.

COMPETITIVE ANALYSIS
The graphic design business plans is undoubtedly one of the most competitive industries in Zambia. With the increasing
number of graphic design startups and freelancers, the competition is getting stiffer by the day. One has to be highly
creative and come up with innovative designs and concepts so as to survive and grow in this industry. Our competitive
advantage lies in the power and dedication of our team. We have a team of creative and highly proficient graphic
designers, a team with excellent qualifications and experience various niche areas in the graphic design industry.