Digilancers-FYP Interim Report

FYP Interim Report 1
Acknowledgment
This interim report for our Final Year Project aims to bridge the gap between theoretical
knowledge and the practical application of Business Methodologies.
We sincerely thank our esteemed advisors, Dr. Hasan Mehmood and Dr. Kashif Naeem, for their
invaluable support and guidance. Their encouragement and insights have been pivotal in shaping
our project's direction and success.

Table of Contents
Executive Summary .................................................................................................................. 3
Problem Background ................................................................................................................ 4
Introduction to Digilancers ...................................................................................................... 4
Mission Statement ..................................................................................................................... 5
Business Objectives ................................................................................................................... 5
Services ....................................................................................................................................... 5
Unique Selling Proposition ....................................................................................................... 6
Legal Status and Ownership .................................................................................................... 7
Organizational Design............................................................................................................... 8
Management Team .................................................................................................................... 8
Market Research and Analysis .............................................................................................. 11
SWOT Analysis ....................................................................................................................... 18
Website Progress Portfolio ..................................................................................................... 18
Marketing Progress Portfolio ................................................................................................. 20
Business Development Current Progress .............................................................................. 21
Operations Plan ....................................................................................................................... 21
Marketing strategy .................................................................................................................. 23
Financial Model ....................................................................................................................... 25
6-Months Schedule (December 2023 – May 2024) .............................................................. 27
Conclusion ................................................................................................................................ 29
Appendices ............................................................................................................................... 30
References ................................................................................................................................ 39
Executive Summary
In response to the evolving digital landscape, Digilancers emerges as a specialized Business
Process Outsourcing (BPO) firm committed to addressing the growing demand for skilled
outsourcing solutions. Digilancers has a diverse service portfolio spanning website automation,
digital marketing, consultation, and business development.
Founded to empower businesses through innovative digital solutions, Digilancers specifically
extends its services to startups and SMEs struggling to balance quality work with budget
constraints. The firm's unique selling proposition lies in its ability to provide clients with a
unified, cross-functional team with diverse skills.
The organizational structure will initially adopt a projectized approach to accommodate the
changing workload. After gaining prominent stability and success, it will transition to a hybrid
team structure.
The company is prepared to face threats, including intense industry competition, economic
instability, restricted client budgets, and the need for continuous adaptation to technological
changes.
Supported by an efficient marketing strategy, Digilancers aims to establish itself as a leading
BPO partner. The financial model projects a steady revenue increase over the next six months,
supported by strategic positioning, effective business development, and a well-executed
marketing mix.
Problem Background
In today’s digital landscape, modern enterprises must stay updated with constantly changing
market trends and demand. The current dynamic of the business world’s cutthroat
competitiveness highlights the importance of BPO organizations in encouraging scalability,
agility, and access to a diverse global talent pool. (Lacity et al., 2011)
This transformation results in improved procedures, enhanced customer service, and reduced
operating costs, resulting in increased growth and profitability for enterprises. The need for rapid
online services is increasing for any business that operates in the digital atmosphere. However,
businesses lose their position in the digital landscape when they lack the necessary resources to
provide up-to-date services. Therefore, companies tend to outsource projects to BPO firms given
the limited accessibility of budget and resources.
Introduction to Digilancers
Considering this ongoing demand, we are determined to provide BPO solutions to startups and
SMEs through our digital agency, which will be established during our FYP project. As startups
and SMEs struggle the most to keep the quality of work and budget aligned, we believe that our
BPO firm can cater to the demands of this market. Our company, named “Digilancers,” will be
established online. We will provide diverse services to our clients virtually through our website.
Mission Statement
Empowering businesses through innovative digital solutions, Digilancers is dedicated to
enhancing operational efficiency, fostering global growth, and creating lasting value for our
clients in the dynamic landscape of the contemporary business world.
Business Objectives
Following are our current business objectives:
● To achieve high client satisfaction rates through quality services and strong customer
relationships, leading to increased client retention and referrals.
● To incorporate cutting-edge technology and creative approaches in our services.
● To expand our market reach by focusing on untapped potential industries or sectors,
broadening our clientele, and customizing our offerings to satisfy different consumer
demands.
● To build a strong brand reputation in the BPO industry via effective branding strategies,
consistent service quality, and effective branding strategies.
● Maintain financial stability with prudent financial planning and risk management
strategies to face potential threats.
Services
Here's the portfolio of services that Digilancers will offer:

1. Website Development: Making state-of-the-art websites for improved user experience
and digital visibility.
2. Marketing Solutions: Implementing latest marketing techniques to increase audience
engagement and brand growth. increasing organic search ranks and traffic by optimizing
online exposure (SEO).
3. Consultancy Services: Providing expert insights and analysis to aid in strategic decision-
making and digital transformation.
4. UI/UX Design: Crafting intuitive and captivating interfaces with a strong emphasis on
user engagement and satisfaction.
5. Business Development: Identifying growth prospects for development and developing
plans for long-term, sustainable company growth.
Unique Selling Proposition
Digilancers is a one-stop solution that is uniquely positioned to target quality resource needs for
businesses seeking outsourcing services. Unlike conventional BPO firms, which usually have
specialized services in singular fields, our firm distinguishes itself by providing multiple services
under a single platform. These services include website design/development, digital marketing,
and consultation for business development.
This approach yields several key benefits for our clients as it streamlines the outsourcing
process, offering companies the convenience of dealing with a trusted business partner for their
different operational requirements. This setup fosters a higher understanding and collaboration
among our specialized teams, resulting in synergies that enhance overall operational efficiency.
Clients additionally have access to a united, cross-functional team already acquainted with their
organization's characteristics. This understanding results in a targeted and specialized approach
to satisfying our client's diverse needs. This arrangement will allow us to enter into long-term
contracts with our clients.
Legal Status and Ownership
Digilancers is being established as a partnership under the Partnership Act 1932. This legal setup
was chosen for its flexibility and simplicity. This structure allows for collaborative management
and equal capital sharing. (THE PARTNERSHIP ACT,1932)
Key advantages of this partnership include;
1. Ease of formation
2. Fewer formalities
3. Management flexibility
4. Ease of dissolution
5. Tax benefits
A limited liability clause will be included in the partnership agreement to safeguard personal
assets, limiting each partner's liability to their investment and ensuring balanced decision-making
power. This approach is essential for building a strong, adaptable business in the competitive
BPO sector.
Organizational Design
During the inaugural stages of our business development, we will adopt a projectized
organizational structure to effectively accommodate varying task volumes in response to client
needs and work demands. (Turner & Miterev, 2019)
Our approach involves recruiting specialized personnel as per the project requirements.
Leveraging their expertise and guided by the leadership of our team leaders (founding members),
we aim to deliver optimal services to our clients. As our firm progresses towards scalability, we
will transition to a hybrid team structure. This strategic change will ensure a balanced
integration of functional expertise and project-oriented flexibility in our organizational
framework.
Management Team
Our current team consists of the following founding members, each with their own unique skills
and expertise.
Mohsin Saeed - CEO (Chief Executive Officer)
Our CEO, Mohsin Saeed, has vast experience managing teams to achieve targets and
communicate a company’s vision to its stakeholders. Mohsin will use his team and stakeholder
management skills to monitor the progress of Digilancers and build strategies to achieve our
company’s annual goals.

Responsibilities
● Developing a roadmap and strategy
● Managing stakeholder relationships
● Handling clientele and reaching out to target customers
● Human Resource Management
● Building Partnerships with Sponsors
Zainab Aftab - CMO (Chief Marketing Officer)
With over 2 years of experience in Digital Marketing, Zainab Aftab is well-equipped with
excellent SEO writing, SEM, Content Marketing, Social Media Ads, Copywriting, and email
marketing skills. With this diverse skill set, she will manage Digilancers' daily marketing
campaigns and lead the company to success with extensive marketing plans.
Responsibilities
● Managing the company’s online profiles
● Marketing through organic and paid media
● Branding and PR
● Promoting the company on socials and communicating the brand vision with our target
audience
Usama Tariq - CTO (Chief Technology Officer)
Our CTO, Usama Tariq, has over 2+ years of experience in web development, automation, and
design services by working with top software companies. His scope of work includes managing
the overall development of our website and client’s websites.
Responsibilities
● Web development and design
● UI/UX design
● Solving technical problems
● Maintaining and updating client websites
● Integrations of platforms with social media platforms
Afraz Haider Naqvi (Chief Operating Officer COO)
Being skilled in business operations management and customer relationship management, Afraz
Naqvi will be our COO. He will bring his unique public speaking skills and operational
management expertise to ensure our processes are smooth overall.
Responsibilities
● Overlooking daily operations
● Monitoring Team performance
● Building systems and strategies for measuring business performance

● Customer Relationship Management across various channels
Umer Munir (CFO & Head of Business Development)
Our CFO, Umer Munir, is well-versed in business development and financial management. With
vast experience in financial portfolio management in Pakistan and international markets, Umer
Munir will use his expertise to oversee Digilancers's key financial activities.
Responsibilities
● Costing
● Budget Management
● Risk Management
● Strategizing for Investment Options
● Handling financial dealing with clients
● Business Development
● Managing client contracts
Market Research and Analysis
The market research for launching our BPO firm reveals valuable insights about our company’s
potential value.
Market Size and Growth
The BPO industry is showing promising growth, with the market size projected to reach USD
708.84 billion by 2032, signaling an increasing demand for outsourcing services. Various factors,
including the ongoing digital transformation in businesses, the globalization of operations, and
the continuous pursuit of operational efficiency across industries, have contributed to this
growth. (50+ BPO Statistics & Trends & Facts in 2023)
Customer Demand and Service Offerings
In the BPO industry, diverse services are in demand, including IT, customer support, data
analytics, and HR operations. Customers typically seek BPO firms that offer a blend of cost-
effectiveness, technological expertise, and a proven track record of delivering quality services.
(Market research reports and Consulting firm)
Technological Advancements
Technological advancements heavily influence the industry, focusing on integrating AI, machine
learning, and cloud computing into BPO services. Additionally, the rise of remote work has
spurred demand for virtual and digitally managed BPO services, reflecting the evolving work
environment.
Economic and Regulatory Factors
BPO businesses are sensitive to global economic conditions and political changes, which can
influence outsourcing trends. Compliance with international standards and data protection laws is
also a crucial consideration, especially given the varying regulations across different regions.
Competitor Analysis
Through our market research, we have identified the following BPO firms in Pakistan as our
competitors. These companies provide software solutions to customers in different industries.
(Top 25 BPO companies in Pakistan 2023)
The strategic one-stop solution and the focus on long-term client collaboration set Digilancers
apart. Digilancers offers a holistic approach to outsourcing needs compared to indirect
competitors, making it a unique and attractive choice for businesses seeking diverse resource
solutions.
Here is a detailed comparison of our top 5 direct competitors:
BITLogix
Strengths
● Global tech partnerships and diverse industry contributions.
● Over a decade of experience in delivering digital solutions.
Weaknesses
● Potential limitation in service versatility due to specialization in healthcare software.
Jaffer Business Systems
Strengths
● Reputation for integrated IT solutions.

● Strong partnerships with leading tech companies.
Weaknesses
● May face challenges in adapting to rapidly evolving technologies.
Ovex Technologies
Strengths
● A vast 13 years of experience providing BPO services to reputable clients.
● Diverse customer services, including accounting, finance, and IT management.
Weaknesses
● Marketing strategies are not designed to differentiate services clearly.
Technupur
Strengths
● Keen focus on the principle of client partnerships.
● Tailored outsourcing solutions based on client needs.
Weaknesses
● Relatively new in comparison to some established competitors.
Outsource Tel
Strengths
● Over a decade of international experience in various sectors.
● Emphasis on providing 24/7 global helpdesk support.
Weaknesses
● The challenge of maintaining quality across diverse sectors.
Feasibility Analysis
Feasibility analysis for our firm has revealed the following insights:
Market Demand and Growth Opportunities
The BPO industry is undergoing remarkable growth, with estimates suggesting that by 2032, the
market could reach a staggering USD 708.84 billion. This impressive surge in demand highlights
the increasing need for outsourcing services across diverse sectors.
Scalability and Flexibility
BPO firms provide adaptable solutions, particularly during economic uncertainty or global crises
such as the COVID-19 pandemic. This flexibility enables businesses to effectively adapt and
expand their operations following market fluctuations, ensuring the necessary agility to sustain
operational efficiency during difficult circumstances.
Digital Transformation and Remote Work
The rise of digital transformation and remote work has sparked a considerable surge in the
demand for BPO services. This shift highlights the growing importance of agility and
technological proficiency in today's business landscape, which heavily relies on digital and
remote work frameworks.
Access to Specialized Skills
The demand for Business Process Outsourcing (BPO) firms is growing due to their valuable
contribution to accessing a pool of specialized professionals from different domains. This
benefits companies seeking specific skills like IT support, data analytics, and customer service.
By utilizing the diverse workforce of BPO firms, companies can enhance their capabilities in
crucial areas where they may lack in-house expertise.
Financial Viability
When it comes to launching a BPO firm, it's important to consider the significant investment
required in advanced technology, infrastructure, and skilled personnel. This ensures that we can
provide high-quality service to our clients. In the initial stages of our strategy, we aim to utilize
the expertise of our team members to offer services directly. However, to effectively manage
costs and ensure sustainability, we also plan to outsource certain projects to specialized
projectized teams. This approach allows us to strike a balance between financial constraints, such
as high salaries associated with full-time employment, while still being able to deliver a wide
range of services. Combining our in-house expertise with outsourced teams allows us to offer
diverse services without immediately needing a large full-time workforce. This provides us with
a flexible and scalable business model during the early phases of our growth.
Target Market
Through our research we have identified these businesses as our target audience:
Small and Medium Enterprises (SMEs)
Most of the time, Small and Medium enterprises need full-package solutions that are easy and
cheap at the same time. These individuals constitute a perfect audience since they derive utmost
advantage from an efficient and accessible system.
Startups
Startups usually need support in multiple areas like digital marketing, website development, and
business strategy. Digilancers offers a comprehensive solution that can be appealing to these
emerging enterprises.
E-commerce Businesses
E-commerce platforms and online retailers can greatly benefit from the wide variety of digital
services offered by Digilancers, particularly considering the crucial role that website
functionality and digital marketing play in their industry.

SWOT Analysis
Website Progress Portfolio
Digilancers' website stands out with digital design and agency aesthetic, offering a responsive
experience across desktop, mobile, and tablet views. Unique website features but not limited to
include:
1. Integrated Contact Forms: These contact forms connect visitors' potential leads to
business owners via an email delivery system. so we can quickly respond to our client
queries and requests.
2. Visitor Behavior Insights: With the use of Microsoft Clarity, the website administrators
monitors and understands visitor behaviors, providing valuable insights in the form of
heapmaps for user experience optimization.

3. Secure Email Delivery: SendGrid is employed for reliable and secure email
communication, particularly for contact forms, email marketing campaigns, newsletters
and more.
4. SSL Certificate: Digilancers.co is SSL protected, ensuring data encryption and robust
defense against breaches. Providing visitors with a sense of trust and reliability that this
website is protected and offers legal protection in case of misuse.
5. User-Friendly Navigation: The design of the header in the top of the website prioritizes
ease of navigation, allowing users to explore the site effortlessly. Improving user
experience and reducing bounce rates.
Website Stand-Out Features
To differentiate our website, we are working on several key capabilities that make the website
more pronounce and Search engine friendly:
1. UI Elements: With the use of innovative and engaging user interface elements to
enhance user experience. Becoming brand elements for recognition of the brand.
2. Fast Loading Speeds: Optimizing the website for quick loading,using fa icons in place
of SVG, AVIF format images (webP friendly) and seo optimized content, reducing
bounce rates, and improving user engagement.
3. CDN Networking: renting caching space across all the regions of the world to utilize
Content Delivery Networks to ensure fast and reliable access to website content globally.
4. Cache Plugins: Implementing caching solutions like WP Rocket combined with CDN to
further speed up load times and improve overall website performance.
5. SEO Optimized Content: Crafting content with SEO best practices and white hat
techniques to improve search engine rankings and visibility.
6. Web-friendly Format: Working on making our website responsive across various
browsers and devices, catering white range of aspect ratios.
Website Success Factors
The figures in Appendix 1.1 showcase our website's current design and functionality. Following
best practices are used to make our website as per the current market standards:
● Responsive Design
● User-Centric Approach
● Minimalism
● Inclusive Design
● Interactive Elements
Marketing Progress Portfolio
As part of our initial marketing efforts, Digilancers has started establishing a solid online
presence through key social media platforms, including Facebook, LinkedIn, and Instagram.
Currently, we are leveraging these channels to organically market our business with a keen focus
on building brand awareness and engaging with our target audience. This approach allows us to
lay a strong foundation for our digital footprint. Over the next six months, these platforms will
play a crucial role in our marketing strategy. We plan to amplify our efforts on these channels,
through paid marketing campaigns. The figures in Appendix 1.2 are the prototypes for the posts
we have scheduled to publish on our social media accounts.
Business Development Current Progress
As part of our ongoing business development initiatives, Digilancers is currently securing three
prospective clients for our service platform. We are at an advanced stage of negotiations with our
inaugural client, Datalytiks. We are nearing the finalization of our agreement, marked by signing
a Memorandum of Understanding (MOU). Concurrently, discussions are underway with an
international e-commerce store, for which we intend to provide a suite of services.
Over the coming six-month period of our Final Year Project, we plan to strategically utilize
freelancing platforms such as Upwork and Fiverr, alongside our LinkedIn account and various
digital media channels, to expand and diversify our service portfolio. This approach is
specifically designed to target and cater to the needs of small-scale businesses. We are confident
that these efforts will significantly contribute to achieving a high customer success rate, as these
platforms provide an ideal avenue to connect with our target market and showcase our
comprehensive range of BPO services.
Operations Plan
The operational plan for Digilancers can be divided into 3 parts:
Client Acquisitions Process

● Launch an overview of services, points of contact, and a personalized welcome message.
● Set meetings to understand their requirements, problems, and expectations.
● Present a custom-made service plan and timeline that aligns with the client's goals.
● Establish communication channels and define KPIs for the project.
● Set up feedback mechanisms for continuous development.
● Sign an MOU for project duration, while protecting the rights of both parties.
Project Work
● Assign tasks with individual KPIs as per each member’s expertise.
● Starting working in projectized teams (hiring resources on a project basis).
● Implement risk management plans to mitigate potential challenges.
● Develop customized growth plans aligned with client requirements.
● Monitor and optimize the outcomes for hired resources.
● Implement a rigorous quality assurance process for all services offered.
● Utilize client feedback systems to continuously improve service quality.
Project Conclusion and Future Endeavours
● Project delivery with utmost client satisfaction.

● Evaluate success based on the KPIs.
● Incorporate client feedback into our systems.
● Discuss future collaboration opportunities.
● Establish guidelines and revenue-sharing models for future projects.
● Regularly update internal processes to align with changing compliance requirements.
Operations Management/Project Management Techniques
● Employ project management tools such as Gantt charts and collaborative platforms.
● Use kanban board tools like Trello, Asana, Monday, etc, to manage the workflow.
● Implement efficient data management systems for project-related information.
● Execute lean principles to improve process efficiency.
Marketing strategy
Marketing Mix
Product:
● Highlighting the one-stop solution strategy of Digilancers’s service portfolio.
● Display website automation, digital marketing, consultation, and business development
expertise.
Price:
● Design customizable and flexible pricing models tailored to the changing needs of
startups and SMEs.
● Introduce promotional pricing for initial clients to encourage early engagement.
Place:
● Feature our website as the primary channel for service delivery.
● Optimize website functionality and user experience for client interaction.
Promotion:
● Employ digital channels to highlight Digilancers' services, including social media,
content marketing, and email campaigns.
● Execute Search Engine Optimization (SEO) strategies to enhance the website’s online
appearance and ranking.
Advertising & Promotion Strategy
● Set up a strong presence on major social media platforms (LinkedIn, Twitter, Facebook)
to interact with the target audience.
● Share valuable content, industry insights, and success stories to position Digilancers
prominently in the industry.
● Creation of a content calendar with blog posts, whitepapers, and case studies displaying
Digilancers' expertise.
● Build and enhance an email subscriber list for targeted outreach.
● Paid advertisement campaigns on platforms like social media.
● Host webinars and virtual events conveying challenges and solutions of the industry.
KPIs for Marketing Strategy
Accomplish key performance indicators (KPIs) to evaluate the success of digital marketing
strategy:
● Website Traffic
● Lead Generation
● Conversion Rates
● Social Media Engagement
● Return on Investment (ROI)
Financial Model
Digilancers’s financial model is mapped out to evaluate and explore the financial performance of
the organization over the next six months.
Costs Breakdown
Starting a business like Digilancers requires careful planning and strategic investment.
Allocation of resources is critical in laying the groundwork for success. The figure in Appendix
1.3 shows our cost distributions in detail:

● Tools and Equipment:
This will include the cost of tools and equipment like workstations necessary to provide
our services.
● Legal Fees:
This will include the costs incurred in the registration of the company and costs
associated with patents and trademarks.
● Marketing Cost:
Social media ads, Google ads, and content creation costs will be a part of this cost.
● Upwork Connects Cost:
This will include the cost of buying connects for bidding.
● Internet Cost:
The cost of a fast and reliable internet connection.
Expected Revenue
As in Dilgilancer, we will provide services (Web development and Search engine Optimization),
and clients will be liable for paying PKR.40,000 for these services. For Business Development,
our organization will charge 10% of the project ($50 for a project worth $500). The calculated
revenue description below for the 6-month period (December 2023 - May 2024) is given in
Appendix 1.4 below.

It is to be noted that all the costs related to tools and licenses (web domain, hosting etc.) will be
incurred by our clients due to which those costs are excluded from estimated costs. The revenue
calculations and cost estimations explicitly depict that the Digilancers will be able to secure a
profit of PKR.160,000.00 (approx) by the end of June 2024.
Payback Period
The monthly revenue will be PKR.50,000.00 (300,000/6). The estimated Payback Period can be
analyzed below:
Payback Period = 140,000/50,000 = 3 months (approximately)
This illustrates that Digilancers will be able to cover the invested amount in the span of 5
months.
Profit and Loss Statement
The Profit and Loss Statement of Digilancers is attached below in Appendix 1.5. It projects a net
profit of PKR. 179,550 for the six-month period. The tax expense accounts for 0.25% of EBIT.
Revenue Projections for the Year 2024
Digilancers expects to achieve the target of PKR.700,000 by the end of the year 2024 with up to
10 clients onboard. The revenue projections for 2024 are illustrated below in Appendix 1.6.
6-Months Schedule (December 2023 – May 2024)
Month 1: Online Presence

➔ Work on SEO-optimised blogs for our website.
➔ Continue making quality content for our social media.
Month 2: Client Hunting
➔ Continue search on online marketplaces for clients
➔ Finalise proposals with potential clients
Month 3: Financial Planning
➔ Plan the budget required for the projects
➔ Forecast potential investments as needed
Month 4: Operational Readiness
➔ Work in projectized teams and hire resources as needed
➔ Set KPIs and make operations lean for efficiency
Month 5: Scaling Efforts
➔ Experiment with more resources
➔ Expand into international markets not tapped prior
Month 6: Documentation + Reporting

➔ Compare data and figures to measure success of business
➔ Document overall progress for reporting to supervisor
Conclusion
In conclusion, this interim report covers the significant advancements made by Digilancers in its
journey to become a leading Business Process Outsourcing (BPO) firm. Our commitment to
empowering businesses with innovative digital solutions is reflected in our comprehensive
service portfolio, tailored to meet the unique needs of startups and SMEs. Our projectized
organizational structure aligns with our scalability goals. Despite facing challenges such as
intense competition and economic instability, our strategic positioning, effective operations, and
well-executed marketing mix project a promising future. With a keen focus on client satisfaction,
market expansion, and brand recognition, Digilancers is on a path to significantly impact the
BPO industry, driven by a team of dedicated professionals and a clear vision for global growth
and operational efficiency.

Appendices
Appendix 1.1
Website home page of Digilancers.co

WordPress development services page.
Contact forms integrated with emails.

Appendix 1.2
Christmas Marketing Campaign for Woocommerce and Shopify store owners.

Appendix 1.3
Description of Cost from December 2023 to May 2024
Appendix 1.4
Expected Revenue Illustration from December 2023 to May 2024

Appendix 1.5
Appendix 1.6
References
Lacity, M.C. et al. (2011) Business Process Outsourcing Studies: A critical review and Research
Directions - Journal of Information Technology, SpringerLink. Available at:
https://link.springer.com/article/10.1057/jit.2011.25 (Accessed: 11 December 2023).

Turner, R. and Miterev, M. (2019) ‘The organizational design of the Project-based
organization’, Project Management Journal, 50(4), pp. 487–498.
doi:10.1177/8756972819859746 (Accessed: 11 December 2023).
THEPARTNERSHIPACT,1932 (no date) Pakistan code. Available at:
https://pakistancode.gov.pk/english/UY2FqaJw2-apaUY2Fqa-a5ab-sg-jjjjjjjjjjjjj-con-14246
(Accessed: 11 December 2023).
50+ BPO Statistics & Trends & Facts in 2023 (2023) Shortlister. Available at:
https://www.myshortlister.com/insights/bpo-statistics (Accessed: 11 December 2023).
Market research reports & consulting firm (no date) Precedence Research. Available at:
https://www.precedenceresearch.com/business-process-outsourcing-
market%E2%80%8B%E2%80%8B (Accessed: 11 December 2023).
Anthony Villanueva Last updated: July 14 et al. (2023) Top 25 BPO companies in
Pakistan, Outsource Accelerator. Available at:
https://www.outsourceaccelerator.com/guide/top-bpo-companies-in-pakistan/ (Accessed: 11
December 2023).

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FYP Interim Report 1

knowledge and the practical application of Business Methodologies.

our project's direction and success.

Problem Background ................................................................................................................ 4

Introduction to Digilancers ...................................................................................................... 4

Mission Statement ..................................................................................................................... 5

Business Objectives ................................................................................................................... 5

Unique Selling Proposition ....................................................................................................... 6

Legal Status and Ownership .................................................................................................... 7

Management Team .................................................................................................................... 8

Market Research and Analysis .............................................................................................. 11

SWOT Analysis ....................................................................................................................... 18

Website Progress Portfolio ..................................................................................................... 18

Marketing Progress Portfolio ................................................................................................. 20

Business Development Current Progress .............................................................................. 21

Operations Plan ....................................................................................................................... 21

Marketing strategy .................................................................................................................. 23

Financial Model ....................................................................................................................... 25

6-Months Schedule (December 2023 – May 2024) .............................................................. 27

In response to the evolving digital landscape, Digilancers emerges as a specialized Business

digital marketing, consultation, and business development.

Founded to empower businesses through innovative digital solutions, Digilancers specifically

unified, cross-functional team with diverse skills.

Supported by an efficient marketing strategy, Digilancers aims to establish itself as a leading

supported by strategic positioning, effective business development, and a well-executed

competitiveness highlights the importance of BPO organizations in encouraging scalability,

the limited accessibility of budget and resources.

Empowering businesses through innovative digital solutions, Digilancers is dedicated to

clients in the dynamic landscape of the contemporary business world.

Following are our current business objectives:

relationships, leading to increased client retention and referrals.

● To incorporate cutting-edge technology and creative approaches in our services.

● To expand our market reach by focusing on untapped potential industries or sectors,

consistent service quality, and effective branding strategies.

strategies to face potential threats.

Here's the portfolio of services that Digilancers will offer:

1. Website Development: Making state-of-the-art websites for improved user experience

and digital visibility.

2. Marketing Solutions: Implementing latest marketing techniques to increase audience

online exposure (SEO).

making and digital transformation.

user engagement and satisfaction.

5. Business Development: Identifying growth prospects for development and developing

plans for long-term, sustainable company growth.

Unique Selling Proposition

and consultation for business development.

organization's characteristics. This understanding results in a targeted and specialized approach

contracts with our clients.

Legal Status and Ownership

and equal capital sharing. (THE PARTNERSHIP ACT,1932)

Key advantages of this partnership include;

organizational structure to effectively accommodate varying task volumes in response to client

needs and work demands. (Turner & Miterev, 2019)

integration of functional expertise and project-oriented flexibility in our organizational

Mohsin Saeed - CEO (Chief Executive Officer)

company’s annual goals.

● Developing a roadmap and strategy

● Managing stakeholder relationships

● Handling clientele and reaching out to target customers

● Human Resource Management

● Building Partnerships with Sponsors

Zainab Aftab - CMO (Chief Marketing Officer)

● Managing the company’s online profiles

● Marketing through organic and paid media