TAGUM NATIONAL TRADE SCHOOL

Apokon, Tagum City

BUSINESS PLAN

SPEEDTECH

In partial fulfillment for the Subject

Entrepreneurship

Author/ Student

DATE
BUSINESS NAME WITH

COMPANY LOGO

(Tagline)
 Table of Contents

Page

Title Page i

Acknowledgment ii

Table of Contents iii

List of Tables iv

List of Figures v

I. Executive Summary 1

II. General Company Description

Vision 3

Mission

Goal

Objectives

Business Philosophy

Legal Form of Ownership

III. Products and Services

Description of Products/Services

Competitive Advantages

Pricing Structure

IV. Marketing Plan

Market Research

Economics (Industry)
 Product/Features and Benefits

Customers

Competition

Strategy

Sales Forecast

V. Operational Plan

Production

Location

Legal Environment

Personnel

Inventory

Suppliers

VI. Management and Organization

Organizational Structure

Professional and Advisory Support

VII. Financial Plan

Start-up Costs and Capitalization

Important Financial Assumptions

Projected One – year Statement of Financial Position

Projected One – year Income Statement

Projected One – year Statement of Changes in Equity

Projected One – year Statement of Cash Flows

 References

Appendices

A. Survey Tool

B. Demand & Supply Computation

List of Tables

Tables

1 Products 51
 List of Figures

Figures

1 Map 51
 I. Executive Summary

SpeedTech is a full-service automotive repair and maintenance shop focused on providing

high-quality, affordable services to students and young professionals in our local community.
We offer a wide range of services including oil changes, tire rotations, brake repairs, engine
diagnostics, and more. Our mission is to be the trusted, go-to provider of a car care for our
target customers.

Our state-of-the-art facility is equipped with the latest tools and equipment, ensuring efficient
and high-quality service delivery. We have assembled a team of experienced and certified
technicians who provide exceptional service and maintain the highest standards of
workmanship.

We are seeking a $50,000 small business loan to expand our current shop, purchase additional
equipment, and hire two more technicians. This investment will allow us to serve more
customers, reduce wait times, and increase our revenue by 30% in the first year. With our strong
operational plan and financial projections, we are confident that we can make timely loan
payments and generate a healthy return on investment for the lender.
SpeedTech provides affordable, reliable car services tailored to the needs of students and young
professionals. Our 2,000 sq. ft shop is conveniently located near several universities and
apartment complexes, making us easily accessible to our target market.

We differentiate ourselves through our commitment to transparency, quality workmanship, and

customers education. All the repairs come with a 12-month/12,000-mile warranty, and we take
time to explain every service to ensure our customers understand what work is being done on
their vehicles.

Product & Services

SpeedTech offers a full suite od automotive repair and maintenance services, including:
 Oil maintenance & Fluid services.
 Tire rotations, balancing, and replacement.
 Brake inspection, repair, and replacement.
 Engine diagnostics and tune-ups
 Electrical system troubleshooting
 Suspension and steering repairs

We use high-quality parts and state-of-the-art diagnostic equipment to ensure every repair is
done right the first time. Our services are priced competitively, with discounts available for
students, military members, and seniors.

Marketing plan

Our primary marketing strategies include:

 Establishing partnerships with local universities, apartment complexes, and employers
to offer discounted services.
 Implementing a robust online presence with user-friendly websites, active social media,
and positive online reviews.
 Participating in community events and sponsoring students’ organizations to build brand
awareness.
 Offering loyalty programs and referral incentives to encourage repeat business and wod-
of-mouth referrals.

Financial Plan

With $50,000 loan, we project that SpeedTech will achieve the following financial results in the
first year of operations:
 Revenue %750,000
 Gross Margin: 55%
 Net Income: $125,000

These projections are based on our current customers base, planned marketing initiatives, and
anticipated efficiency gains from the shop expansion and new equipment. The loan will be used
for the following purposes.
 $30,000 for shop expansion and renovation
 $15,000 for new diagnostic equipment and tools
  $5,000 for initial marketing and advertising campaigns

By investing in these key areas, SpeedTech will be able to serve more customers, improve our
service quality, and drive sustainable profitability-ensuring our ability to make timely loan
payments.

II. General Company Description

The key focus of SpeedTech will be to provide a one-stop-shop for car enthusiasts and
performance-oriented drivers, offering a wide range of services and solutions to enhance the
power, handling, appearance, and overall driving experience by their vehicles. By specializing
high-performance upgrades, custom modifications, and race-ready preparations, SpeedTech can
differentiate itself form traditional automotive repair shops and cater to a niche market of car
enthusiasts who are looking for specialized services and expertise. The retail sales of
aftermarket parts and accessories can complement the service offering and provide an
additional revenue stream for the business. I believe SpeedTech has the potential to establish
itself as a leading provider of high-performance automotive service in Tagum City, catering to
the needs of both everyday drivers and dedicated car enthusiasts.

Vision: To be the premier provider of car repair and maintenance services,

renowned for our commitment to excellence, innovation, and customer `
Mission: SpeedTechs’ mission is to deliver exceptional automotive services
that ensure the safety, reliability, and longevity of our customers’ vehicles. We
are dedicated to employing the latest technologies, highly skilled technicians,
and efficient processes to exceed our customers’ expectations.
Goals:
 Growth Goal: To expand our network of service centers by 50% over the
next 5 years, increasing our geographic reach and accessibility to
customers.
 Profitability Goal: to achieve a 25% increase in annual revenue and a
20% increase in net profit over the next 3 fiscal years through
operational efficiency, competitive pricing, and superior customer
service.
Objectives: Growth & Profitability
1. Open 3 new service center locations within the next 2 years.\
 Specific: Open 3 new locations
 Measurable: Increase total number of locations.
 Attainable: Based on expansion plans and resources
 Realistic: Achievable with proper planning and execution
  Time-bound: within the next 2 years
2. Increase customers base by 20% through targeted marketing and
referral programs within the next 3 years.
 Specific: Increase customers base by 20%
 Measurable: Track growth in number of customers
 Attainable: Based on marketing and referral strategies
 Realistic: Achievable with effective marketing efforts
 Time-bound: Within the next 3 years
Objective: Profitability Goal
1. Implement lean manufacturing principles to improve labor
productivity by 15% within the next 12 months.
 Specific: Improve labor productivity by 15%
 Measurable

Business Philosophy/Core Values: What is important to you in business?

Use adjectives and present in bullet form.

Legal form of ownership:

Sole Proprietorship ( for capitalization of up to Php1M)

Partnership (for capitalization of more than Php1M up to Php2M)

Corporation (for capitalization of more than Php2M)

III. Products and Services

Description of Products/Services

Describe in-depth your products or services. Describe your products and

services AS YOU SEE THEM. (technical description, drawings, photos, sales

brochures, and other bulky items belong in Appendices.)

Competitive Advantages
 What factors will give you competitive advantages or disadvantages?

Pricing Structure

What are the pricing, fee, or leasing structures of your products or

services? What pricing method are you using? Competitive? Cost plus? Etc.

EXPLAIN.

IV. Marketing Plan

Market Research

No matter how good your product or your service, the venture cannot

succeed without effective marketing; and this begins with careful, systematic

research. It is very dangerous to assume that you already know about your

intended market. You need to do market research to make sure you’re on track.
Use the business planning process as your opportunity to uncover data and to

question your marketing efforts. Your time will be well spent.

There are two kinds of market research: primary and secondary.

Secondary research means using published information such as industry profiles,

trade journals, newspapers, magazines, census data, and demographic profiles.

This type of information is available in libraries, industry associations, chamber of

commerce, from who sell to your industry, and from government agencies.

Primary research means gathering your own data. (Discuss here in details the

results of your survey-Demographics & Preferences)

Economics/Industry Analysis

Facts about your industry

Barriers to Entry

Examples of barriers to entry: high capital costs, high production costs,

high marketing costs, consumer acceptance and brand recognition,

training and skills, unique technology and patents, unions, shipping costs,

tariff barriers and quotas

How will you overcome these barriers?

Demand and Supply Analysis

 Demand computation

Supply computation

Analysis of demand and supply showing gap

Market Share Computation

Product

Describe your products and services from YOUR CUSTOMERS’ POINT

OF VIEW.

Features and Benefits: List all your major products and services. For

each product or services describe the most important features. What is special

about it? Then describe the benefits. What will the product do to the customers?

Will you give after-sale services? What will these be? Examples are free

delivery, warranty, support, follow-up, refund policy.

Customers

Identify your targeted customers, their characteristics and their geographic

locations. If you sell a consumer product, but sell it through a channel of

distributors, wholesalers and retailers, you just carefully analyze both the end

consumers and the middleman businesses to which you sell. You may have

more than one customer group. Identify the most important groups.

Competition (Competitive Analysis)

What products and companies compete with you?

List your major competitors. Will they compete with you across the board or just

for certain products, or in certain locations?

Will you have important indirect competitors?

Use the Competitive Analysis table below: You customize based on your need.

Table 1: Competitive Analysis

FACTOR Name of STRENGTH WEAKNESSES NAME OF NAME OF Importance

Your business COMPETITOR COMPETITOR to Customer

Products

Price

Quality

Selection

Service

Reliability

Stability

Expertise

Company

Reputation

Location

Appearance
 Sales Method

Advertising

LEGEND: 1 = Critical 5 = Not very important

Strategy:

Promotion – how will you get the word out to customers?

Advertising – what media, why and how often?

Identify low-cost methods to get the most out of your promotional budget.

Will you use methods like trade shows, catalog, dealer incentive, word of

mouth, social media, and network of friends or professionals?

In addition, what plans do you have for graphic image support? This

includes things like logo design, cards and letterheads, brochures,

signage and interior design.

Promotional Budget – how much will you spend for each of the items listed

above?

Sales Forecast:

Prepare a month by month projection for year 1 only

V. Operational Plan

Explain the daily operation of the business, its location, equipment, people,

processes and surrounding environment.

Production (Process Flow)

 Describe how and where your products or services are produced. Use

arrows to connect the processes. Include production techniques, quality control,

customer service, inventory control and product development.

Location

What qualities do you need in a location? Describe your location (amount of

space, type of building, zoning, power and utilities. Is it important that your

location be convenient to transportation or to suppliers? Do you need easy walk-

in access? What are your requirements for parking and proximity to freeway,

airports, railroads, and shipping centers? Include a drawing or a layout of your

proposed facility (Appendices)

What will be your business hours?

Legal Environment

Describe the following: licensing and bonding requirements, permits, health,

workplace or environmental regulations, special regulations covering your

industry or profession, zoning or building code requirements, insurance

coverage, trademarks, copyrights, or patents.

Personnel

Discuss number of employees, type of labor (skilled, unskilled, professional),

where and how will you find the right employees?, quality of staff, pay structure,

training requirements, schedules.

Inventory – if applicable

What kind of inventory will you keep: raw materials, supplies, finished goods?

Average value in stock? rate of turnover?

Lead time for ordering?

Suppliers

Identify key suppliers – Names & addresses, type and amount of inventory

furnished, credit and delivery policies, history and reliability

VI. Management and Organization

Who will manage the business on a day-to-day basis? What experience does

that person bring to the business?

Organizational Structure

Prepare an organizational chart showing the management hierarchy.

Prepare a table showing management and personnel qualifications and job

descriptions.

Professional and Advisory support – if applicable

List the following: Board of Directors (if any), management advisory board,

lawyer, accountant, insurance agent,

Banker, consultants, mentors and key advisors.

VII. Financial Plan

Write a short paragraph about your business’ financial plan.

A. Start-up Costs and Capitalization

Start-up Costs:
 Capital Expenditures (enumerate) xxxxxx

Start-up Expenses and Prepayments (enumerate) xxxxxx

Contingencies (balancing figure) xxxxxx

TOTAL START-UP COSTS XXXXX

======

Capitalization:

Details here XXXXX

======
(Totals should be equal)

B. Important Financial Assumptions – 1paper/page

C. Projected Three-year Financial Statements

Statement of Financial Position

Income Statement

Statement of Changes in Equity

Statement of Cash Flows

Notes to the Financial Statements

IMPORTANT:

The financial statements above are arranged in order. Pls. follow the sequence.

1 financial statement = 1 paper/page (Portrait) Adjust the font size to fit the FS to

only 1 page

Your “Notes to the FS” should show the details/computations (if applicable) of the

amounts shown on the FS.

You may use more than 1 paper for the ‘Notes”

References

(list of cited references or sources/literature using APA format)

Appendices