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Centro de Desarrollo Agroempresarial- Chía

Regional Cundinamarca

AP8-AA15-EV8Promoting my brand in social media


Instructor

YOLANDA TORRES CALDERON

Aprendiz

Rocny Junior Montes Armesto

Tecnólogo en Producción en Multimedia


Ficha: 2374768

Rocny Junior Montes Armesto

Cartagena DTyC
2021
GFPI-F-019 V03
Promoting my brand in social media

My reason for existence: Interactive graphics, born from the need


to meet customer expectations with the
best products and services related to
graphic design in the shortest possible
time.
What sets my business apart from We differentiate ourselves from others
the rest: due to the structure of our brand that
reflects security and with relevant value
attributes such as responsibility and
punctuality when it comes to meeting
customer expectations.
My ideal customer is: It is that client who wants to be unique
and different from others with new
brand design innovations and other
designs to make the difference of
exclusivity among other companies.
What’s most important to my ideal The most important thing for my clients
customer when they are buying what is the satisfaction that they go with an
I’m selling: excellent service and products, and that,
if there are errors or inconveniences in
something, we will always be available to
listen and arrive at possible solutions as
soon as possible so that they are totally
happy with our company.
What I want to accomplish this year:
the ideal is to achieve all the goals and
carry out the project in one year with all
the exceptions mentioned above.
The top 3 things that are going to get • Staff trained in emphasis on digital
me there: marketing and graphic design.
• Domains and hosting for multimedia
services.
• Products and services at the forefront
of design and technology.
How much will each program Through social networks, a profitability
contribute to my revenue/profitability: rate of 60% of brand recognition and 40%
of potential new customers for the
company will be sought.
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What will trigger my ideal customer Due to the design of the maca and its
to think of me: structure of counter forms, the color that
is red that helps to stand out, all these
factors help to remember management
in the mind of the consumer, in the
company, it is linked to a good or product
that is provides the customer and the
good service at the time of attending.
Programs / strategies I am running to • Advertising on Social Networks.
reach my goal: • Creative designs.
• Interactive animations.
How much money will I need to get it Approaching you, a budget of ten million
done? Colombian pesos is required to execute
this project.

SOCIAL MEDIAL

I chose Instagram and Facebook because it is one of the most frequently useful

networks in this new digital age and because it reaches every home because we

can say that everyone has an Instagram Andy Facebook account; This makes

many people see the advertising campaign of my business and reinforce the brand

with messages alluding to products and services that are presented in the world of

graphic design.

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Evidence

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