RAMEESHA ALI
DIGITAL MEDIA EXECUTIVE / PROJECT OFFICER
EXECUTIVE SUMMARY
Rameesha is a digital media
executive with a diverse set of
skills ranging from operations
management to campaign
design, content creation and
marketing. Her goal is to be in
a dynamic and innovative
space where these skills can
be utilized and polished.
In her experience till now she
has been a part of several
content campaigns
accumulating millions of views
and put forth a number of
successful social media plans
for several well known brands.
CORE STRENGHTS
Social Media Management,
Strategic Communications,
Influencer Marketing,
Media Planning,
Production,
Public Relations,
Digital Marketing,
Team Management,
Project Management,
Adaptability,
Public policy,
Analytical Thinking,
Decision Making,
Planning and Organizing,
Problem Solving,
Negotiation,
Networking and Relationship
Building,
Leadership.
CONTACT DETAILS
CELL: 0345-3509550
Email:
Rameesha96@Outlook.com
Website:
www.facebook.com/LolzStu
dios
WORK EXPERIENCE
Marketing and communications executive
Telenor - B2B Products and Solutions | August 2022 - present
Initiated research, development, and implemented new marketing
programs, including, owned media, direct mail, corporate sales, social
media marketing, digital conventions, advertisements, sales tools and
other initiatives.
Developed and promote branding initiatives consistent with corporate
business goals and objectives.
Maximized brand value through the development of ancillary revenue
streams and new opportunities.
Ensured all products, services, and other offerings conform to brand
identity; while conducting ongoing brand management.
Collaborated with all departments to identify internal and external
customer needs.
Communicated and negotiated with promotional partners as needed
for joint marketing activities.
Managed and organized Telenor B2B's participation in ITCN ASIA 2022.
Promoted B2B products and services through events, conferences and
other social events.
Social Media Manager / Project Officer
Switch Solutions - Weatherwalay | August 2021 - August 2022
Managing operations using Agile Methodology for planning,
implementation, development, execution of product's application.
Analyzing consumer psychology & meteorological data to design
user friendly interface and features for the application.
Creating social media strategy to introduce the application.
Designing and creating content campaigns for the launch and
social media marketing of the product.
Curating SEO techniques for dissemination of social media
campaigns.
OPERATIONS MANAGER
Lolz studios | September 2019 - present
Creating Infotainment for the masses on social media
Campaign designing, understanding user psychology to execute
content engineering & managing the entire content cycle operations
Promoted branding initiatives through effective marketing campaigns
and networking tactics to strengthen outreach of the platform
Enhanced operating efficiencies and workforce planning through
proper operational planning
Executed multiple social media campaigns with different well known
brands and public departments including Careem, UberPitch,
Population Council etc.

ACCOMPLISHMENTS
Thesis: The Urban Working
Woman: The study of the
social, economic and legal
barriers to career growth
for women in the public
sector of Pakistan.
Project "Youtubers at
Kartarpur" : A single largest
gathering of content
creators from all over
Pakistan for Kartarpur
corridor opening, in
partnership with the
Government.
MARKETING ASSOCIATE
Youth Economic Forum | March 2019 - August 2019
Worked on bridging the gap between youth and policymakers
by generating outreach and marketing strategies.
Implemented media strategies and came up with media plans.
Organized conferences with Government officials.
Acted as PR personnel.
TEAM MEMBER - Outgoing Global Entrepreneur
AIESEC in Nust | January 2019 - January 2020
Worked with exchange participants to nurture their overseas
entrepreneurial experiences..
Provided customer support at all stages of the process.
Offered IR Partner support at all stages of the process.
Guarantee through co-delivery the delivery of the 16 Standards.
Potential customer raising through offline promotions.
Promoted IR partners projects locally.
Prepared sessions for exchange participants to gain personal growth.
CAMPUS AMBASSADOR
WIFF Women International film festival | January 2019 -
January 2020
Gave a medium to people to translate their experiences, struggles,
hopes and dreams through the power of Film.
Drafted a plan for releases detailing relevant newsworthy information
and supporting brand image, and worked with social media to
spread the message.
EDUCATION
NUST
Bachelors 2016-2020
Public Administration and Policy, from the School of Social Sciences and
Humanities.