WISTERN GABRIELLA

+628xxxxxxxx | w.gab@gmail.com | linkedin.com/xxx

A motivated digital strategy dedicated to developing creative and attention-grabbing promotions that increase awareness and drive
market growth. Skilled in planning, designing, and developing strategic marketing plans.

Work Experiences
Dream Box Jan 2021 - Present
Media and Digital Planning Executive
Headed for Advance's digital media buying and strategy in Social Ads (Facebook and Instagram), Google Products (Display, Video,
Discovery, and Search), Programmatic, and Publisher buying, increase costumer satisfaction up to 90%
Integrated with outside resources and monitord 50+ the campaigns on a daily basis to ensure that they are meeting the KPI.
Working closely with the conventional media team and working to establish a project for an advance campaign on television and/or
outdoor advertising.

Milestone Jan 2019 - Nov 2020

Digital Media Specialist
Collaborated with 50+ client and account team to fully comprehend the client's company goals and advertising strategy
Managed the appropriate type of media to use for specific clients and campaigns
Conducted reporting and budget management, including client costings and campaign spending updates.
Evaluated and increase 10% the efficacy of campaigns so that future campaigns might be better informed
Planned 75+ projects are finished on time, on budget, and on schedule.

Education Level
Universitas Indonesia Aug 2016 - Jan 2020
Bachelor Degree in Communication and Media Studies with Advertising Concentration, 3.78/4.00
Activities and societies: Badan Eksekutif Mahasiswa (Student Executive Board), Ambassadors of UI, and Event Committee
Graduated with honorary mention CumLaude

Organisational Experience
Collegacy Indonesia Mar 2019 - Jul 2019
Event Planning
Participated in a weekly mentoring program as Liaison Officer for 100+ mentee
Conducted 10+ research and analyses about leadership issues in Indonesia.
Constructed a creative plan with the team in bringing a solution for the leadership issues in Indonesia

SOS Children's Villages International Aug 2019 - Oct 2019

Volunteer
Started a campaign to commemorate the 44th anniversary of SOS Children's Villages by promoting the message of +20 children's
rights.

Skills and Certification

Skills: Project Management, Digital Planning, Communication, Analytical Skills, Public Speaking, Leadership, and Negotiating

Certification: Google Digital Garage: The Fundamentals of Digital Marketing(2019),

Language: Bahasa(Native), English(Advance), Korea(Basic)