RYAN GILBERT

MARKETING SPECIALIST

CONTACT PROFILE

616-558-4143 Results focused marketing professional looking to build campaigns, develop

brand identity, and improve market position.
rcgilbert97@gmail.com

ryangilbertportfolio.weebly.com WORK EXPERIENCE

Kansas City, MO
Sales Agent

Senior Benefit Services Sept. 2022 - Present

EDUCATION Advise and educate clients on their Medicare options while connecting them
with health resources in their area.
Michigan State University Host events with local clinics and senior facilities to raise awareness of our
2016-2019 services throughout the community.
B.S Advertising Management Establish trust and strong rapport with clients through customer service and a
client focused model of care.
B.A Communication

Marketing Strategist

Senior Benefit Services August 2020 - Sept. 2022

SKILLS
Grew the Senior Benefit Services (SBS) brand through the use of print and
Microsoft Suite digital media, strategic partnerships in the community, inbound lead generation,
Adobe Creative Suite and recruiting efforts.
Canva Supported over 55 agents in their individual marketing and business initiatives,
including but not limited to, ad placement, email design, print/digital materials,
MailChimp
social media posts, and event planning.
Hubspot
Implemented and tracked a lead distribution program with an annual budget of
Kissflow Project Management over $400,000, resulting in agency growth of 11% YOY.
Worked with third party vendors to improve SEO and digital presence resulting
in 1st overall search ranking.
Designed and implemented email campaigns reaching 30,000+ subscribers.
EXPERTISE
Achieved an average 3.5% click rate (industry avg. 2.1%).
Developed training processes and materials for new employees. Responsible
Marketing Strategy
for training 5 new hires including interns and full time employees.
Project Management
Copywriting
Associate Project Manager
Email Marketing
Graphic Design Jackson National Life Sept. 2019 - August 2020
Social Media
Collaborated with cross functional partners, including product owners, design
teams, and compliance departments to guide materials through production
phases.
Participated in daily scrum meetings to address project concerns and obstacles.
CERTIFICATIONS Responsible for managing 120+ pieces for Jackson’s June Marketing Launch.
Created production schedules to optimize workflow and meet department
deadlines.
Google Analystics
Set production quantities to stay within budget constraints.
Google Ads Search
Google Ads Measurement