Rahul Avadhani

Bangalore - 560035
+91 -9902626122

itsrahulavadhani@gmail.com

PROFESSIONAL SUMMARY EDUCATION

Highly Confident and Driven Marketing Professional with 5 PUC

years of extensive experience in Marketing, Event Baldwin’s Methodist College
Management, Branding, and Social Media. Proficient in 2013 - 2015
programmatic media buying, I possess a unique skill set
that empowers me to drive organizational development, BBA
seize growth opportunities, excel in crisis management, Baldwin’s Methodist College
harness data effectively, and optimize systematic 2015 - 2018
processes. My keen ability to extract and utilize data
efficiently further complements my proficiency in MBA
enhancing functionality. I am committed to delivering Deakin Business School Australia
exceptional results and contributing to the success of & IMT Ghaziabad
forward-thinking organizations.
2023 (Current)

SKILLS

Marketing & Strategy Data Management and Analysis

Strategic Planning and Execution Data Collection and Analysis
Market Research and Analysis Customer Data Utilization
Customer Segmentation and Targeting Performance Metrics Tracking
Brand Development and Management Data-Driven Decision-Making
Marketing Campaign Development A/B Testing and Experimentation

Media Buying and Optimization Digital Marketing

Programmatic Media Buying Social Media Strategy and Management
Media Planning and Negotiation SEO (Search Engine Optimization)
Ad Campaign Optimization Content Marketing
Cost-Effective Media Strategies Email Marketing
PPC (Pay-Per-Click) Advertising Online Advertising
Content Management
Financial Expertise
Budgeting and Cost Control
Financial Forecasting and Analysis Team Leadership
ROI Analysis Cross-Functional Team Leadership
Expense Management Team Building and Development
Revenue Growth Strategies Collaboration and Communication
Project Management
Goal Setting and Achievement
FREENLANCED PROJECTS
Successfully executed marketing campaigns for leading brands.
Key Projects:
Bumble: Valentine's Day 2023 campaign. View
Cadbury Silk x The Little Things campaign. View
Video Projects:
Kenny Sebastian - "Wake Up In The Morning" View
Biswa Kalyan Rath - "Krazy Knights" View
I have spearheaded comprehensive media buying and SMO
strategies for more than 50 brands spanning various sectors,
ensuring their campaigns effectively reached and engaged their
target audiences.
A few projects: SoMad | Mirage | Master Chef Tamil
EXPERIENCE
Assistant Marketing Manager
25/11/19 - 5/4/20 | Azure Hospitality
Developed and managed both online and offline advertising
and event campaigns.
Coordinated website and social media activities, including the
creation of retailer-focused visuals for social media
promotions.
Elevated social media as a revenue-generating channel.
Managed social media coverage and collaborated with cross-
functional teams to produce high-quality, engaging content.
Oversaw the social media editorial calendar, ensuring timely
content publication.
Cultivated relationships with influential community figures.
Utilized social listening tools to enhance engagement and
reputation management.
Coordinated with PR agencies and effectively managed
vendors.
Assistant Marketing Manager
12/1/21 - 22/6/ 22 Crimson Interactive
Developed and executed digital marketing strategy to achieve
business objectives.
Managed all digital marketing assets and campaigns, including
SEO/SEM, social media, emails, and display advertising.
Oversaw performance measurement and reporting of digital
marketing initiatives.
Served as a role model and mentor to a team of marketers,
fostering a high-performance culture.
Promoted innovation and cross-functional collaboration within
the organization.
Forecasted hiring requirements for the Marketing team.
Media Manager
1/1/2023-7/7/2023- Analytics Station
Social Media Strategy
Account Management
Content Development
Metric Analysis
Trend Monitoring
Ad Campaign Management
Client Collaboration
Team Leadership
Marketing Manager
21/5/20 - 12/12/21 |Etch Marketing
Customer-Focused Liaison
Systematic Problem Solver
Innovative Go-to-Market Strategist
Data-Driven Analyst
Creative Campaign Leader
Team Player with Strong Communication Skills
Digital Advertising Expert (Facebook Ads Manager, Google
Ads)
Effective Project Manager in Dynamic Environments
Skilled in Stakeholder Management and Negotiation
Proven Success in Third-Party Deals and Partnerships
SEO & SEM Manager
1/7/22 - 1/12/22 Pazo
On-Page and Off-Page SEO Optimization: Led analysis and
provided SEO best practice recommendations. Conducted in-
depth link analysis and categorized links for action plans.
Keyword Strategy: Created strategic keyword plans for
website categories.
SEO Analytics: Analyzed data, presented insights creatively in
reports, and provided actionable plans.
Performance Analysis: Utilized Google Search Console and
Google Analytics for website performance assessment.
Competitive Analysis: Identified gaps in competitor strategies
to inform product development.
Events / Curation
Founder of Abstrkt & Fest Local
Pioneered App Installation Events with major platforms, including Tinder, Bumble, and
OkCupid
Orchestrated over 300 highly successful events
Facilitated 50 Showcases and Promotional Partner launches with renowned brands;
Bacardi, Johnnie Walker, Budweiser, Bumble, Kingfisher etc
Spearheaded 5 community-oriented Intellectual Property (IP) initiatives
Programmed events at 30+ prestigious venues in Bangalore, India
Expertly scheduled artists for brand launches and collaborations