Digital Marketing Strategies

RITIK Singh
Roll no 97
PGDM marketing
Analysis of Digital Marketing Landscape

Email Marketing 1
Email marketing offers personalized
communication and brand loyalty.
2 Keywords Analysis
Keyword analysis drives organic search
rankings and website visibility.
Paid Ads & SEO 3
Paid advertising enables targeted audience
reach, while SEO enhances website
visibility and user experience for better
rankings.
Buyer Persona Development
Primary Persona: Active Annie Secondary Persona: Busy Brian

Understanding our audience's motivations, Detailed demographics, psychographics, behaviors,

preferences, and pain points is crucial for tailoring needs, and preferences outlined for each persona.
our digital marketing strategies effectively.
Digital Marketing Strategy Overview
Utilization of Keywords Strategic Implementation Engaging Content &
and SEO of Paid Advertising Influencer Marketing

Strategic implementation to Development of compelling

enhance organic search rankings Utilizing targeted advertising content and leveraging
and website visibility. platforms for optimal audience influencers for brand promotion.
reach and ROI.
Implementation Process

1 Assigning Responsibilities 2 Developing Content Calendar

Detailing roles for seamless execution of Creating a structured timeline for content to
digital marketing strategies. align with target audience engagement.

3 Launching Paid Advertising 4 Implementing SEO Strategies

Campaigns
Optimizing the website for enhanced visibility
Executing targeted ad campaigns for maximum and user experience.
reach and visibility.
Potential Challenges and Risks
Ad Performance Content Engagement

Strategies to address potential fluctuations Tactics to ensure compelling and engaging

in ad performance and engagement. content for our audience.

Budget Constraints
Measures to manage and optimize budget for maximum impact.
Performance Tracking and Analysis
Utilization of Analytics Tools Monitoring campaign performance using advanced
analytics tools.

Attribution Modeling Aligning success metrics with specific marketing

touchpoints.

A/B Testing Evaluating different content and strategies for

optimal outcomes.
Plan for Ongoing Optimization

Data-Driven Insights Continuous Learning

Implementing strategies based on real-time data and Embracing ongoing learning to adapt strategies and
insights. remain innovative.
Thank You