Web Marketing Team

Web Marketing Team

A Web/Digital marketing team is the business unit responsible for

planning and implementing the company’s digital marketing
strategies.

Skills required for

Branding and digital marketing
Storytelling Creativity
team Strategic thinking
Reporting and
positioning communicating
Team Configuration
Digital Marketing Manager
• Planning and executing campaigns and budgets across digital marketing channels

• Communicating with clients to explain the benefits of the digital marketing

program

• Monitoring the implementation of the digital marketing plan to see if it is

achieving its objectives

• Making adjustments and optimizations to the digital marketing strategy to yield

maximum results

• Staying on top of the latest digital marketing trends

PPC Manager (Pay Per Click)
• Creating and executing paid advertising campaigns
• Researching keywords to target campaigns
• Managing campaign budgets and adjusting bids
• Tracking KPIs to see where improvements are needed
• Optimizing campaigns to improve conversion rates and return on ad spend (ROAS)
• Aligning PPC campaigns to other marketing channels
• Helping to create engaging copy for campaigns
SEO Manager
• Researching target keywords
• Planning content to rank for the target keywords
• Auditing websites for technical and other factors
• Identifying opportunities for backlinks
• Keeping up with the latest SEO best practices
• Analyzing traffic reports and other key SEO metrics
• Communicating SEO performance with clients
Social Media Marketing Manager
• Researching the best social media networks for the business to focus on
• Designing the brand’s social media pages and profiles
• Creating a social calendar and scheduling posts
• Learning the target audience and the most appropriate types of content to use
• Tracking the engagement for posts
• Reviewing competitors’ social media presence
• Checking for user-generated content
Content Marketing Manager
• Researching topics and trends for your industry
• Planning content for a variety of channels
• Editing content to ensure it aligns with the brand’s style
• Scheduling and publishing content
• Managing the distribution and promotion of content
• Monitoring content performance
• Collaborating with other departments to align content with overall marketing
strategy
Affiliate Marketing Manager
• Developing a recruitment strategy to attract new affiliates
• Responding to affiliate inquiries
• Collaborating with third-party affiliate networks
• Designing branded materials for affiliates to use
• Working with top affiliates to develop new sales strategies
• Implementing a tracking system for affiliate referrals
• Creating bonuses and incentives to motivate affiliate activity
Email Marketing Manager
• Creating tactics for gaining email subscribers
• Designing templates for landing pages and emails
• Aligning email content and messaging with the brand’s vision
• Monitoring the effectiveness of campaigns
• A/B testing different variables in email campaigns
• Creating and presenting reports
Web Development Manager
• Designing and developing website architecture
• Managing servers and databases
• Creating a strategy for designing and enhancing the online user experience
• Providing guidance on technical issues
• Working with clients to create web design concepts
 Role Responsibilities Key skills
Leads all marketing activities and oversees project
Marketing Director                  Strategy, project management
management

Marketing Operations Manager Analysis, reporting, and marketing automation Analysis, project management

Content Manager Content and communications strategy  Strategy, content

Content Specialist Content writing and email  management Content, email

Marketing Programs Specialist Events, webinars, partner relationships Virtual events

SEO Manager SEO content and strategy Strategy, SEO

SEO Specialist SEO assistance and social media SEO, social

Demand Gen Manager Paid media strategy and data analysis Analysis, strategy

Demand Gen Specialist Paid media assistance and marketing automation Paid social, ads, PPC

Front-End Developer  Technical SEO and website maintenance Technical support

Designer Designs all content Design