Conclusion

Women footwear brands ,Steve madden and Charles and keith are premium footwear
brands and they have well established themselves in the Market and provide good
collections of women footwear .Steve Madden and Charles keith helps its customers to
stay one step ahead of the average females with the collection it provides

While both the brands have similar products, price strategy and promotional strategies
they differ in their distribution methods. Charles & Keith is very selective when it comes
to what they distribute through outside retailers and who are their outside distributors
as they want to have full control over their supply chain. Merely having a large number
of styles is not enough for a fashion brand to be successful. Equally important is for the
brand to be able to quickly bring its products from the drawing board to its stores to
reach its consumers. Charles & Keith has mastered this capability as its stores never fail
to restock New designs within a matter of weeks and current designs can be replenished
within a matter of days and all of this is not possible if they don’t have full control of
their supply chain. On the other hand Steve Madden distributes its products through
department stores, specialty stores, online retailers, luxury retailers, national chains,
mass merchants and their own retail stores and online website so that its products are
easily accessible to the customers. They don’t have to travel to exclusive stores of Steve
Madden to buy its products.

Below are the factors when compared for the brands they provide in their range

 The biggest factor in purchasing great footwear is definitely the comfort factor so
both the brands make sure to provide this factor. Their brand store offers a runway to
their customers and give the best footwear collection
 Durability is another important factor for any footwear and Steve Madden and
Chalres Keith are the best option for this
 Charles & keith and Steve Madden sit well with personality.  Instead of going for
bulk, these two brands are the ones which customers look up to go for style and
extension of personality.
 Further, the more choices, the better the option of getting the best choice of
footwear. They are the best footwear to suit all the requirements.

Its said that “Never buy footwear to go with the dress. Instead, buy one to satisfy your
internal fashion choices”
Both these brands make sure of the above point they provide the best footwear choices
for the customers to make them onlyfor their customers twinkle toes.