Advanced

Certification
in Digital
Marketing
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About IIDE

IIDE is Asia’s most trusted digital marketing training & certification provider which
helps learners transform their careers and get future-ready. We cater to all
individuals with customized programs to suit their requirements and foster a fun
learning culture.

5,00,000+
Learners Community

250+
Expert Trainers

100+
College Partnerships

85%
Placement Rate

Karan Shah
Founder & CEO, IIDE
Why
Digital Marketing?
Digital Marketers are in heavy demand across all industries right now, with one
study recently showing that roughly 70% of hiring managers say they're having a
hard time filling digital marketing positions.

That problem will only increase as businesses get increasingly wise to the benefits
they could reap from investing in digital marketing. Hubspot's 2021 state of
marketing report found that more than 70% of companies are now investing in
content marketing and social media marketing, and more than half are putting
more money in search engine optimization.

Click here & know the Hottest Skills in Digital Marketing

What is
Our Mission?
Our mission is to close the global Digital Marketing skill gap by providing students,
freshers, working professionals and organizations with cutting-edge digital
marketing training.

Established in 2016, IIDE has worked with 200 instructors from the most innovative
companies to develop end-to-end digital education that has empowered more
than 1,35,000 individuals.

4.9/5
Average rating
on Facebook

85%
Students
Placed

4.8/5
Average rating
on Google
 Course
Highlights

Expert Faculty Super Sessions

Learn from experts who Learn from experiences of
have actually worked in Industry professionals
the digital marketing from leading Brands &
industry. Agencies.

250+ Hiring 1-on-1 Mentoring

Partners Sessions
100% placement assistance 1-on-1 mentoring by
in Top Digital Setups across dedicated faculty to solve
UAE & India personalised doubts.

Soft Skills Live Projects

Get guidance on much Provide marketing
needed presentation, solutions for real-world
interview & resume brand problems & present
building skills. to industry experts.
 Learning
Methodology
Watch
50+ Hours of High quality
Video Content from
industry experts. 1

Attend
Live Online practice
2 Sessions to get
hands-on training

Get Mentored 3
One-on-one for
personalised doubt-solving
sessions
 4
Work on Live Projects
You provide solutions to real-world brand problems and present them to
industry experts. The marketing solutions would cover all the key
modules you learn through the course.

Students will learn online and present their learnings in form of Live
Projects either at the IIDE Mumbai Campus or Online or Hybrid

Search Social Final

Marketing Media Project
Work on the SEO Work on the Social End-to-End Digital
and SEM Strategy Media Strategy of Solution for a
of a leading brand a leading brand real-world brand
What will
you learn?
Term 01

Introduction to Digital Marketing

• The Digital Landscape in India

• Elements & Platforms in the Digital Mix
• Doing a Brand Audit basis what you have learnt
• How to define the Target Audience
• Creating Buyer Persona
• Case Studies

Search Engine Optimization (SEO)

• What is SEO
• How does SEO work?
• Building a simple WordPress website for SEO practice
• Keyword Research & Analysis
• On-page Optimization Techniques (meta tags, header tags, image tags, URLs, etc.)
• Off-page Optimization Techniques (Quora, Youtube, blogs, Web directories, etc.)
• Using Search Console for effective SEO
• How to do an SEO Audit for any Website (Ubersuggest, SEOptimer, Yoast)
Key Performance Marketing Jargons

• Various concepts used in Media Planning (Impressions,

reach, frequency, clicks, etc.)
• Various deal types available (CPM, CPC, CPV, CPL etc.)

Search Engine Marketing

• Why use Google Ads

• Setting up Google Ads Account
• Choosing the Right Campaign Objectives
• Framing Search Ad copies & Ad extensions
• Maintaining High Quality Score
• Remarketing lists for search ads (RLSA)
Campaign Planning

• Understanding the brand’s objective

• Recognizing consumer pain points
• Defining campaign goals
• Dividing the campaign in phases
• Hero vs Hub vs Hygiene campaigns

E-Commerce Marketing

• Understanding E-commerce
• Various E-commerce portals
• How to make a website using Shopify
• Product Keyword Research
• Uploading Products to Online Marketplaces
Term 02

Content Strategy

• Understanding the AIDA Model

• Creating Buyers Personas
• Understanding Consumer Journeys across platforms
• Understanding various Content Formats available
• Creating Content Buckets
• Creating Content Calendar

Content Writing

• Writing content for Digital platforms

• Choosing the best hashtags
• Decoding Successful Campaigns
• A.I. based content writing tools

Learn Design with Canva

• How to structure your design
• Specifications for Designing for any Digital Platforms
• Using Canva to build creative designs
• How to Design for Social Media Posts and Stories
Social Media
Introduction to Twitter, Facebook, Instagram, Pinterest, LinkedIn, Snapchat

• Difference between a Page and Account

• Setting up a Social Media Page
• Best Practices to follow on a Page
• Types of Trending Content on each Platform
• Do’s & Don’ts of Posting
• How to Choose the Right Hashtags for your Content
• Case Studies

Brand Reputation Management

• Importance of ORM
• Customer’s Expectations towards receiving Prompt Responses
• How to Deal with a Crisis Situation?
• Creating Holding Statements
• Measuring Customer Sentiments
• Converting Unhappy Customers Sentiments to Neutral
• Converting Happy Customers into Brand Advocates
• What is Social Listening
• Tools for Social Listening
Influencer Marketing
• What is Infuencer Marketing
• Choosing Infuencers that match your Brand
• Setting Key Deliverables from the Influencers
• Macro v/s Micro Infuencer
• Using Canva to build creative design
• How to Design for Social Media Posts and Stories

Soft Skills
• Resume Making
• Presentation Skills & Pitching Skills
• Career Guidance and Digital Agency Orientation
• Mentoring towards Final Project & Mega Campaigns
Term 03

Social Media (Paid)

Advanced modules on FaceBook, Twitter, Instagram, LinkedIn Ads

• How to set-up an Advertising Account
• Choosing the Right Campaign Objectives
• Choosing the Right Targeting
• Various Ad Placement & their Importance
• How to Design Social Media Ads

Web Analytics
A. Google Analytics:
• How does Google Analytics work?
• Setting-up a Google Analytics Account
• Placing the tracking code on your site
• Setting Campaign Budgets & Bids
• Creating properties and views for Accurate Tracking
• Setting-up Conversion Tracking Goals & Events
• Reading GA data
• Taking business decisions basis GA data

B. Social Analytics:
• Reading data through Facebook, Instagram & Twitter insights
• Tracking insights using tools
• Measuring ROI
• Optimization of Techniques to improve ROI

Final Project
• Create an end-to-end Digital Marketing strategy for a real-world brand
cumulating all the knowledge you have gained throughout the course
Tools
You’ll Master
Learn From The
Industry Experts

Karan Shah Meherzad Karanjia

CEO & Founder, Ex-CLO, IIDE, Worked on

Rushabh Sheth Anish Raul

Ex-Global Spam Operation Analyst, Ex-Brand Strategy Manager,

Tejasvi Gandhi Arpit Jain

Account Controller Ex-Agency Account Manager,
Super Sessions

Akira Mitsumasu Pooja Jauhari Anubhav Sonthalia

VP - Global Marketing CEO CEO

Arvind R P Rahul Vasu Neelesh Jain

Marketing & Comm. Head Loyalty, Executive Creative
Director Analytics & CRM Director

Anchit Aurora Avinash Janjire Santosh Ghosh

Media Head VP - Marketing Managing Director
Placements
100% placement assistance in top companies across the country. Our students are
equipped for successful careers in the digital marketing industry. Complemented
by a strong placement team and IIDE's excellent industry-connect, our students,
on completion of the program, get placed in top companies in UAE & India.

Where Our Students Work

What Our
Students Say
I came across IIDE when I was looking for a
course that would meet the standards of inter-
national institutions. The trainers were super
experienced and helpful during the mentoring
sessions. They trained me for interviews and
helped me develop my confidence in the new
field of digitization.

Akanksha Singh, Abu Dhabi

Batch of March’22

Having the opportunity to study online from home

has turned out to be more productive than I ever
imagined. IIDE has video lessons that are very well
explained. In class, you discuss your doubts with the
trainer. I would recommend it to anyone interested in
learning digital marketing in Dubai!

Shiraz Sharif, Dubai

Batch of Jan’22
What our Placement
Partners say?
It is great working with students from IIDE - very
prompt, quickly work on the given feedback,
approachable, always want to try and implement new
things for the company.

Rakhee Agarwal, Sr Manager, HR,

I have found that the students from IIDE tend to

possess a rare combination of hard and soft skills
enabling them to deal with real-world scenarios with a
greater degree of understanding and creativity.

Kainaat Rizvi, HR Manager,

Our hiring experience with IIDE has been really great!

We have been working with IIDE for 3 years. IIDE’s
education has made the hires job-worthy, and easy for
the candidates to understand their own expertise.

Brigith Dsouze, Assistant Manager HR,

Course Fees
Advanced Certification in Digital Marketing Installment Plan

Registration Fees AED 3000

(To be paid in 3 working days after the acceptance)

1st Installment AED 3000

(To be paid 25 days from Orientation)

2nd Installment AED 2000

(To be paid 50 days from Orientation)

Total Fees AED 7000*

*Scholarships Available

Fee Payment Methods:

Credit/Debit Card Payment

Online Banking Payments (NEFT, RTGS, IMPS, TPT, etc.)
IIDE Payment Gateway iide.co/shop (for full fee / one stroke payment)
Tuition Fee cannot be paid in cash or cheque

Note- For more details read our Terms & Conditions page
Campus

Contact Us
+91 9619958615

connect@iide.co

www.iide.co

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