FRANSISCA MIRA WIDYASARI

+6285885994102 | frnscamira@gmail.com | https://www.linkedin.com/in/fransisca-mira-widyasari-/

SUMMARY
An organized and creative professional with proven event marketing and social media skills and a strong passion for
continuous learning. Has experience working for a B2B organization. I have expertise in marketing communications,
social media.

EDUCATION
Tarakanita School of Communication and Secretarial Studies Aug 2018 – Aug 2022
Bachelor of Communication Science, GPA: 3.78/4.00 (Cumlaude)
Thesis title: “Pengaruh Terpaan Informasi Kesehatan Mental di Media Sosial Instagram terhadap Sikap
Followers @menjadimanusia.id” (SINTA 4)

WORK EXPERIENCE
PT. Sun Artha Putra Mandiri Januari 2023 - present
Event Marketing
• Analyzed and execute marketing plans.
• Enhanced sales pipeline from the event and maintaining the data.
• Coordinated with the sales team to create the budget and expenditures for the event.
• Executed from end-to-end internal and external event production (offline and online)
• Collaborated with team design and vendors to create merchandise at every event.
• Innovated to build new business, partnerships, and relationships with current and prospective corporations.
Marketing Communication
• Crafted social media content optimization strategies range from creating ideas, scripting, creating concepts,
designing, scheduling, and publishing to managing social media posts that are appropriate, consistent, and
have value for brand identity.
• Enhanced 150% new followers in 12 months on the LinkedIn account.
• Collaborated with other teams to implement effective campaigns and digital activation.
• Work closely with a product specialist to create content and assist product design's needs.
• Devised social media marketing strategies
• Monitored internship’s task

PT. Adira Dinamika Multi Finance Tbk. June 2022 – Nov 2022
Customer Experience Intern
• Executed the customer experience team in daily administrative tasks, including sending material promotions
forbranch and satellite offices and recaps.
• Optimized the quality of services carried out at the branch and satellite according to standards
• Implemented for the event "Branch Star Service Award 2022"

PT. Traktor Nusantara – Astra and Sumitomo Group Aug 2021 – Apr 2022
Marketing Communication Intern
• Crafted press releases, website articles, an internal newsletter, and a marketing event plan strategy for the
company’s awareness.
• Managed social media channels (Instagram, Facebook, and LinkedIn), website CMS responsible for creating
reports of leads and marketing analytics.
• Enhanced engagement and traffic on Instagram This resulted in a growth of 250% in followers in 9 months.
• I crafted the visual design for social media content and marketing collateral
• Collaborated with the corporate communication team and creative communication agency to implement an
effective campaign or digital activation for the public.
• Contributed to being a host on Instagram Live and as a talent in a video about "Traknus Contact Center: Solusi
Dalam Genggaman." This resulted in 83K viewers on YouTube.
• Crafted creative content about “My Internship" resulted in a growing 11,1K viewers on Instagram Reels, and
about product knowledge resulted in a growing 5K viewers on Instagram Reels.
• Generated internship final score of 96,125 out of 100

ORGANIZATIONAL EXPERIENCE
OMK (Orang Muda Katolik)Sta. Ursula Oct 2021 – Present
Chief Executive
• Directed the team in social activity
• Directed a short film in Lent with the title “Nggak ada HP, Nggak Sekolah?”,” MenebarKebaikan”, “Harapan”,
and “UMKM Bangkit”. This resulted in a growing 1,2K viewers on YouTube
• Implemented to Easter Committee 2022 and ATOMIK (Ajang Temu Orang Muda Katolik) Committee 2023
VOLUNTEER EXPERIENCE
Bounce Back.ID Jul 2020 – Jul 2021
Visual Designer
• Crafted a visual communication design and initiative ideas for the campaign
• Collaborated with another team to develop design concepts

IM3 Squadron 2021 – Indosat Ooredoo Feb 2021

Squadron Ambassador
• Crafted a digital marketing campaign with squadron team mentoring by Indosat Ooredoo.
• Learned and improved soft skills about self-development such as Personal Branding, Networking, Creative
Thinking, dan Learning Experience.

SKILLS
Skills: Event marketing, Social media, Content writing, Public speaking, Communication, Creativity, Innovation,
Teamwork, Time-management, Fast- learner, and Presentation skills
Technological Skills: Microsoft Office, Adobe Premiere Pro, Corel Draw, Adobe Photoshop, Social Media
Apps, and Canva
Languages: English and Indonesia

HONORS & AWARDS

Acumatica Sales Consultant Certification Apr 2023
Duta Bahasa DKI Jakarta 2020 Apr 2020
Semifinalist
Tarakanita Campus Ambassador 2019 May 2019 - Aug 2020
Finalist
LBPP LIA: Conversation in English: Intermediate Levels March 2020