ALFIDA NADIRA

Depok, Indonesia | P: +62 85718721998 | alvidandr@gmail.com | linkedin.com/in/alvidandr

SUMMARY
A detailed oriented individual who has strong interest in social issues, with experience in making creative
campaign which consist strategizing, planning, making, and distributing contents. I enjoy meeting new people
and constantly seeking out new learning opportunities to grow and develop my skills.

EDUCATION
UNIVERSITAS INDONESIA 2017 – 2023
Bachelors of Environmental Health, Faculty of Public Health
● Interested in Health Promotion Education and Behavior, Health Safety Environment
● GPA: 3.56 / 4.00
● Publication: A Study of Industrial Liquid Waste Management in PT. Pertamina Refinery Unit VI Balongan
(2020), Mengungkap Resiko Penyakit di Balik Diet Ketogenik (2019), Nyala Puisi (2017), Sejuta Sajak
Abadi (2017)

PROFESSIONAL EXPERIENCE
PT. Phi Alpha Indonesia (Fruyee.id) Jan 2023 – Now
Social Media & Content Creator Associate, Social Media Team
● Executed social media strategy for Instagram & Tiktok to build an audience and ensure customer
engagement, resulting in contents goes to FYP (reached 500K views) and increase significant followers
(+2500) within 2 months
● Generated, edited, published and shared daily content as well as set up & optimized company pages
within each platform to increase the visibility of company’s social content
● Ensured current social media strategy aligns with company goals and values as well as measured the
success of social media campaigns using KPIs
● Managed fruyee.id accounts to engage with clients, prospective customers, and KOL by responding to
inquiries, comments, and posts
● Conducted weekly live-streaming on Tiktok & Shopee

TNS GROUP (sweaterpolos.id) Aug 2022– Nov 2022

Content Creator, Digital Marketing Team
● Developed the brand concept & image, as well as working together with the overall marketing team to
build and executed social media strategy through competitive research and audience identification
● Created w ee kly content planning for lebar.outfit Tiktok and produced daily interesting and attractive
contents, resulting in increased followers (+100) within a week
● Involved in the end-to-end production processes of Tiktok content, resulting in contents goes to
Tiktok FYP (reached 16.1K views without ads)
● Managed lebar.outfit Tiktok & Instagram account and conducted daily live-streaming for Tiktok

TIM KOORDINASI NASIONAL PENANGANAN SAMPAH LAUT Jun 2021 – Jul 2022
Content Creator, Social Media Team
● Created content calendar and produced daily entertaining and educational content, resulting in
increased significant followers (+3000) within a month
● Distributed content to social media (Instagram and Facebook) and generated daily caption
● Collaborated in a team of 9 consisting of research department, social media specialist, and design team
to analyzed and monitored data (specifically related to user behavior and engagement)
● Promoted content on social networks using social media ads, as well as handled inbound and
outbound calls, resulting in increased engagement from 1.84% to 3.07%
PT. GLAXO WELLCOME INDONESIA Aug 2020 - Oct 2020
Environmental Health and Safety Intern
● Observed, analyzed and recorded daily fluctuation of wastewater based on the quality standard, as well
as reported the export and import data of daily hazardous waste
● Identified and classified HSE regulations that is related to the company (pharmacy) for annual audit
preparation
● Created weekly presentation to increase the employee’s awareness in HSE

BANK INDONESIA Mar 2020 - Apr 2020

Payment System Operator Department Intern
● Overviewed and maintained participants compliance level
● Reviewed and remodeled member compliance questionnaire

ORGANIZATIONAL EXPERIENCE
BEM IM FKM UI Jan 2018 - Jan 2020
Media and Propaganda Deputy, Social Concern Department
● Lead a team of 7 people to created social campaigns and controlled the quality of content produced by
team
● Invented and established a social campaign called ‘MAKARONI’ (Mari Kenali Isu sosial Masa Kini)
● Directed and executed social environmental campaigns, including designed materials and developed
captions for daily posts, resulting in increased awareness among students (100% responden have seen
and understand the issues the campaign brings).

RUMAH BELAJAR DAN KAKAK ASUH FKM UI Jan 2018 - Jan 2019
Assistant Principal of Student Affairs, Community Development
● Taught and facilitated teens to become a local champion through soft and hard skill development
trainings
● Analyzed children’s grade and behavior, as well as reported their monthly development to parents
● Encouraged and educated parents through home-visits resulting in increased knowledge and
awareness (45%) about environmental health issues among parents
● Maintained a healthy, safe, and productive work environment for people in the organization, also
coordinated education sessions and classes for volunteers

FKM UI PEDULI Jan 2018 - Jan 2020

Event and Advocate Team, Community Service
● Assisted volunteers for the continuity of 3 weeks health interventions
● Collected health data through survey and interview, as well as reported and presented the data to
relevant stakeholder as a solution recommendation approach

ADDITIONAL
Skills: Microsoft Office (Word, PowerPoint, Excel), Google Suite (Docs, Slides, Sheets, Drive), Adobe
Photoshop, Copywriting, Scriptwriting, Project Management, Creativity, Verbal and Written Communication,
Teamwork
Languages: C2 Proficient Level of English
Certifications: Introduction to Digital Marketing, Introduction to Business Development, Introduction to
Social Media
 2018 - 2023

Social Media
Portfolio
Alfida Nadira
 2023

hi! you can call me Vida!

Graduated from Universitas Indonesia, I am now
specializing in Social Media. As a Social Media Content
Creator Associate, I find my day to day work which
consist of strategizing, planning, and creating content,
very therapeutic! :)
 this is my journey on social media.
Professional Experience Organizational Experience Skills

Social Media & Content Deputy of Media and Social Media Management
Creator Associate at @Fruyee.id Propaganda at BEM FKM UI Content Planning
Jan 2023 - Now 2019 - 2020 Copy Writing
Public Relation Coordinator Script Writing
Content Creator at TNS Group
Aug 2022 - Nov 2022 at PEMIRA FKM UI KOL Marketing
2019 Live Streaming
Content Creator at TKN-PSL
Dec 2021 - Jul 2022 Tools
Certification
Content Creator Intern TKN-PSL Canva & Adobe Photoshop
Introduction to Social Media
Jun 2021 - Dec 2021 Capcut & VN
RevoU (2021) Airtable & Notion
Intoduction to Digital Marketing Meta Business Suite
RevoU (2021) Instagram Insight &
Tiktok Analytics
 2023

Fruyee Indonesia
Fruyee is a socially responsible company that
transforms surplus agricultural outputs into
high-quality and nutritious products for all.
 On Instagram
IN A SPAN OF 3 MONTHS, I GAINED....

+ 110% + 137% + 69,3%

Impression Engagement Rate Followers

AND I DID....

14 21 2
Posts & Captions Stories Live Steaming
Per Week Per Week Per Month
 2023

Instagram Top Contents

13.1K 85 4 6.8K 55 4 25.3K 62 6

12.3K accounts reached 17.1K accounts reached 45.2K accounts reached

 2023

Instagram Designs & Captions

 On Tiktok
IN A SPAN OF 3 MONTHS, I GAINED & DID....

+ 2500 +500
Followers Leads

14 2
Posts & Captions Live Streaming
Per Week Per Month
 2023

Tiktok Top Contents

162.6K 5.8K 9 12 235.9K 20.6K 128 377 521.4K 6K 101 26

 2023

Content Plan
Script Writing 2023
 2023

TNS Group Indonesia

TNS Group is a holding company of Sweaterpolos.id
which is a manufacturing company that creates a
product with high-quality material.
 On Tiktok
IN A SPAN OF A MONTH, I GAINED & DID....

+100 5
Followers Live Streaming
Per Week

7 1
Posts & Captions Top Content
Per Week
16.1K 200 30 56
 2023

TKN-PSL
TKN-PSL is a government organizational that
functions to handle marine debris through Perpres
No. 3 Tahun 2018. One of the goals is to educate the
public about waste management.
HERE’S THE RESULT...
On Instagram

Achievement
The number of followers has
increased significantly within
a month (+2000)

Strategy
Arranged and performed a
contest called "EUPHORIA" for
Indonesian students to celebrate
Independence Day
Developed and created a new
mini series about current trends
(Sustainability at the Olympics)
 2023

Instagram Designs
 2023

Infographics
 2023

Captions
 2023

#KabarMakaroni
MAKARONI is a social campaign project that is
supervised under BEM FKM UI 2019. The goal of this
project is to educate and inform students about
social and environmental health issues around us.
 HERE’S THE RESULT...
On Mari Kenali Isu Sosial Masa Kini
Achievement
Created brand awareness
(100% respondent have seen
#KabarMakaroni posts

Strategy
Created and executed content
plan
Posted contents regularly
Used celebration days as a
momentum for a campaign
 2023

Works on MAKARONI

Short Video on Mental Health Day

Podcast on Hari Kartini

 2023

Captions
 2023

PEMIRA IM FKM UI
PEMIRA IM FKM UI is a democratic party within IM
FKM UI in voting the Head of Student Council and
independent member.
Instagram Feeds
 2023

thank you! let’s work together to

elevate your brand’s online presence
& drive meaningful interaction.
+6285718721998 linkedin.com/in/alvidandr alvidandr@gmail.com