TIJ - Trainer MR CL Training Brochure Rev A

TIJ CONSULTANTS SDN BHD (416649-X)
• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909

Since 1997 • Selangor WhatsApp: (+60-12) 272-1961
• E-mail TIJ@po.jaring.my, TIJ.Office2018@gmail.com
• Website www.TIJ.com.my
Trainer – Mr CL
# TOPICS DAYS PAGE
1 Digital Marketing Zero To Hero Course Outline (2) 2 2
2 Digital Marketing Zero To Hero Course Outline (3) 3 6
3 Search Engine Optimization 2 11
4 Design Like A Pro Using Canva 1 13
5 WordPress For Business 3 15
6 Trainer – Mr CL 18
Helping You to Improve Page 1

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
TOPIC 1 – Title: Digital Marketing Zero To Hero (2 Days)
What You Need To Know About Digital Marketing
Description:
This course is entry level, for sales & marketing personnel who need basic skills on
digital marketing or business owners who all the while use conventional marketing, and
required for basic skills on digital marketing.
Objective:
a) Brand Awareness
b) Lead Generation
c) Target Customers
d) Retaining Old customers
e) Increase Sales/Profit
f) Expand Market
g) More Website Traffic
i) Improve conversions
j) Promotion for new products & services
k) Create Online Presence
Agenda:
Day 1
8.30am-9.00am Registration
9.00-10.30 Foundation To Digital Marketing
10.30-11.00 Morning Break
12.30-1.30 Lunch Break
1.30-3.00 Social Media Marketing
3.30-4.00 Tea Break
5.30-6.00 Wrap UP (Q&A)

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
Day 2
9.00-10.30 Website Marketing
1.30-3.00 Email Marketing
3.30-4.00 Tea Break
4.00-5.30 Search Engine Optimization
5.30-6.00 Wrap UP (Q&A)
Course Outline:
Digital Marketing – “What You Need To Know”
1. Fundamental of Digital Marketing
Is a pleasant sign, when you are looking into Digital Marketing training now! (Especially
this course outline!) I believe you should have a basic understanding on the importance
of Digital Marketing. I am assured you are in the right path & right place to learn Digital
Marketing now and let me share you my favorite quote:
“DIGITAL MARKETING IS NO LONGER AN EXPERIMENTAL STRATEGY... IT’S

THE NEW INDUSTRY STANDARD FOR CONNECTING WITH YOUR TARGET
AUDIENCE“
In this chapter, we cover how does old school marketing different from digital marketing,
why digital marketing having a lot more advantage from old school marketing, how to
choose the right digital channel that suitable for your online presence, how to position
your UPS to win the market, get to know your customers buying behavior, and most
important is to creating digital footprint; We will also cover several essential digital
marketing tools that every digital marketer needs as well as a bonus topic, “power of
copywriting” to kick start our Digital Marketing journey.
Topic include:
Conventional Marketing vs Digital Marketing

Type of Digital Marketing Channel
Your Unique Selling Proposition
Know Your Customer

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
Marketing Mix
Create Digital Footprint
Creating Authority Online
Know Your Digital Marketing Tools
Power of CopyWriting (Bonus)
2. Social Media Marketing (SMM)
Social media is a new norm, even my grandmother has a Facebook and Twitter
account. In this chapter, we covered a few social media platforms such as Facebook,
Instagram, WhatsApp. The pros and cons of using profile, groups, page for your
business, how to get organic traffic, (especially trainer’s secret strategies), increase
likes and followers at this platform as well as power keywords for closing sales!
Topic Include:
Introduction to Social Media

Social Media Content Strategies
Facebook Marketing
Instagram For Business
3. Website Marketing
Every business needs to have an office or a storefront; With digital presence, your
business needs to have a website! A so-called online-presence. In this chapter, you will
learn how to get publicity and awareness via website marketing, we will discuss a few
types of website marketing strategies & how to choose the right platform to host your
website platform, as well as several online channel that can generate income to your
business.
Topic Include:
Introduction to Website Design and Development

Advantage of using Website for Business
Choose Your Business Website Platform
Generating Income Through Website Marketing
4. Email Marketing
Email brings higher ROI according to the research, if you don’t practice email marketing,
it is really a big loss. In this chapter we will discuss how email marketing system works,

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
leads capture methods, list building strategies as well as how to automate your email
marketing campaign.
Topic Include:
Introduction to Email Marketing

Lead Capture Strategies
Building Email Database
5. Search Engine Optimization (SEO)
How about FREE traffic from Search Engine? How good when someone searches for
your product and services, Search Engine recommends you for FREE! This is the
importance of Search Engine optimization. In this chapter, you will learn the
fundamentals of SEO, how to make a search engine like your page and recommend
you when someone searches your product and services, we will cover how the “on-
page” and “off-page SEO” as well as link building strategies.
Topic Include:
Understanding Search Engine Optimization

On Page Optimization
Off Page Optimization
White Hat vs Black Hat (Bonus)

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
Topic 2 – Title: Digital Marketing Zero To Hero (3 Days)
What You Need To Know About Digital Marketing
Description:
This course is entry level for sales & marketing personnel who need basic skills on
digital marketing or business owners who all the while use conventional marketing, and
required for basic skills on digital marketing.
Objective:
a) Brand Awareness
b) Lead Generation
c) Target Customers
d) Retaining Old customers
e) Increase Sales/Profit
f) Expand Market
g) More Website Traffic
i) Improve conversions
j) Promotion for new products & services
k) Create Online Presence
Agenda:
Day 1
3.30-4.00 Tea Break
5.30-6.00 Wrap UP (Q&A)

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
Day 2
3.30-4.00 Tea Break
5.30-6.00 Wrap UP (Q&A)
Day 3
9.00-10.30 Google Marketing
11.00-12.30 Google My Business
3.30-4.00 Tea Break
5.30-6.00 Wrap UP (Q&A)
Course Outline:
Digital Marketing – “What You Need To Know”
1. Fundamental of Digital Marketing
Is a pleasant sign, when you are looking into Digital Marketing training now! (Especially
this course outline!) I believe you should have a basic understanding on the importance
of Digital Marketing. I am assured you are in the right path & right place to learn Digital
Marketing now and let me share you my favorite quote:
“DIGITAL MARKETING IS NO LONGER AN EXPERIMENTAL STRATEGY... IT’S

THE NEW INDUSTRY STANDARD FOR CONNECTING WITH YOUR TARGET
AUDIENCE“

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
In this chapter, we cover how does old school marketing different from digital marketing,
why digital marketing having a lot more advantage from old school marketing, how to
choose the right digital channel that suitable for your online presence, how to position
your UPS to win the market, get to know your customers buying behavior, and most
important is to creating digital footprint; We will also cover several essential digital
marketing tools that every digital marketer needs as well as a bonus topic, “power of
copywriting” to kick start our Digital Marketing journey.
Topic include:
Conventional Marketing vs Digital Marketing

Type of Digital Marketing Channel
Your Unique Selling Proposition
Know Your Customer
Marketing Mix
Create Digital Footprint
Creating Authority Online
Know Your Digital Marketing Tools
Power of CopyWriting (Bonus)
2. Social Media Marketing (SMM)
Social media is a new norm, even my grandmother has a Facebook and Twitter
account. In this chapter, we covered a few social media platforms such as Facebook,
Instagram, WhatsApp. The pros and cons of using profile, groups, page for your
business, how to get organic traffic, (especially trainer’s secret strategies), increase
likes and followers at this platform as well as power keywords for closing sales!
Topic Include:
Introduction to Social Media / Why Social Media

Social Media Content Strategies
Facebook Marketing
Instagram For Business
3. Website Marketing
Every business needs to have an office or a storefront; With digital presence, your
business needs to have a website! A so-called online-presence. In this chapter, you will
learn how to get publicity and awareness via website marketing, we will discuss a few
types of website marketing strategies & how to choose the right platform to host your

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
website platform, as well as several online channel that can generate income to your
business.
Topic Include:
Introduction to Website Design and Development

Advantage of using Website for Business
Choose Your Business Website Platform
Generating Income Through Website Marketing
4. Email Marketing
Email brings higher ROI according to the research, if you don’t practice email marketing,
it is really a big loss. In this chapter we will discuss how email marketing system works,
leads capture methods, list building strategies as well as how to automate your email
marketing campaign.
Topic Include:
Introduction to Email Marketing

Lead Capture Strategies
Building Email Database
Email Automation
5. Google Marketing
Search engine traffic is important, we wish to have “FREE” traffic from search engine,
this also the reason we learn search engine optimization on the following topic. Before
we proceed to SEO, we choose Google because it takes 98% of the market share in
search engine industries. In this chapter, we learn a few Google marketing tools which
can help us in our business.
Topic Include:
Fundamental of search
Advance keyword research tools
Google Marketing Tools
Google My Business & Optimization

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
6. Search Engine Optimization (SEO)
importance of Search Engine optimization. In this chapter, you will learn the
page” and “off-page SEO” as well as link building strategies.
Topic Include:
Understanding Search Engine Optimization

On Page Optimization
Off Page Optimization
Knocking search enginee’s door
Building Authority Online
White Hat vs Black Hat (Bonus)

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
Topic 3 –Title: Search Engine Optimization For Business
Agenda:
Day 1
9.00-10.30 Fundamental of Search
11.00-12.30 Advance Keyword Research
1.30-3.00 Google Marketing Tools
3.30-4.00 Tea Break
4.00-5.30 Google My Business & Optimization
5.30-6.00 Wrap UP (Q&A)
Day 2
9.00-10.30 Understanding SEO
11.00-12.30 On-Page SEO
1.30-3.00 Off-Page SEO
3.30-4.00 Tea Break
4.00-5.30 Link Building Strategies
5.30-6.00 Wrap UP (Q&A)
Course Outline:
Google Marketing & Local SEO - Day 1
Search engine traffic is important, we wish to have “FREE” traffic from search engine,
this also the reason we l earn search engine optimization on the following topic. Before
we proceed to SEO, we choose Google because i t takes 98% of the market share i n
search engine industries.
In this chapter, we l earn the search intent, how to spot the right keyword and a few
Google marketing tools which can help us in our business.
Fundamental of search
Advance keyword research
Google Marketing Tools
Google My Business & Optimization
Local SEO

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
On Page and Off Page Search Engine Optimization (SEO) - Day 2
importance of Search Engine optimization. In this chapter, you will l earn the
page” and “off-page SEO” as well as l ink building strategies that no SEO guru will
share with you.
• Understanding Search Engine Optimization
• Website Structure & SEO For User Experience
• On Page Optimization
• Technical SEO
• SEO Out From Google
• Off Page Optimization
• Social Signal and Social Proof
• White Hat vs Black Hat SEO
• Link building Strategies
• Bonus: 100+ SEO Checklist
Note: Course outline subject to change by trainer.

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
Topic 4 – Topic: Design Like a PRO
1. Getting Started With Canva

2. Navigating Canva
3. Special Feature In Canva
4. Business Branding With Canva
5. Social Media With Canva
6. Marketing Material With Canva
7. Canva Tips and Tricks
8. Bonus - Canva’s Alternative
Learning Outcome
1. Understand graphic design theory i n i t's simplest form.

2. Using simple design tools and design l ike a pro
3. Learn how design professional artwork
4. Creating amazing graphic material for business, marketing, social media and etc
Agenda:
9.00-10.30 Getting Started & Navigating Canva
11.00-12.30 Special Feature and Business Branding
1.30-3.00 Social Media and Marketing with Canva
3.30-4.00 Tea Break
4.00-5.30 Tips & Trick and Canva’s Alternative
5.30-6.00 Wrap UP (Q&A)
Getting Started With Canva

In this chapter, we learn how to get start with Canva.
Navigating Canva
In this chapter, we l earn how to navigating with Canva and it major feature
Special Feature In Canva

In this chapter, we l earn how to use several special features in Canva.

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
Business Branding With Canva

In this chapter, we l earn how to use Canva to for business branding, creating logo,
business needs such as letterhead and etc.
Social Media With Canva

In this chapter, we l earn how to use Canva to design each social media artwork,
creating a fast and effective social media content.
Marketing Material With Canva

In this chapter, we l earn how to use Canva for marketing, without relay or outsource to
professional designers.
Canva Tips and Tricks

In this chapter, the trainer will teach the tips and tricks that are never revealed i n public.
Bonus - Canva’s Alternative

Never put all the egg into one basket, in this chapter, trainer will provide the alternative
to Canva
Note: Course outline subject to change by trainer.

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
Topic 5 – Title: WordPress For Business
Objective:
a) Set up Download, Install and Setting Up WordPress Site

b) Configure Standard or Custom WordPress Templates.
c) Build, Administer and Update a Website using WordPress.
d) Add and configure WordPress Plug-ins and Widgets.
e) Manage Users and WordPress Site Administration.
Agenda:
Day 1
9.00-10.30 Fundamental of Web Development Using WordPress
11.00-12.30 Fundamental of Web Development Using WordPress
1.30-3.00 Customizing WordPress Appearance
3.30-4.00 Tea Break
4.00-5.30 Customizing WordPress Appearance
5.30-6.00 Wrap UP (Q&A)
Day 2
9.00-10.30 WordPress Essential & Advanced Plugin
11.00-12.30 WordPress Essential & Advanced Plugin
1.30-3.00 WordPress Backup & Recovery
3.30-4.00 Tea Break
4.00-5.30 Improve WordPress Performance and Speed
5.30-6.00 Wrap UP (Q&A)

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
Day 3
9.00-10.30 Securing WordPress against attacker
11.00-12.30 Enhance WordPress Search Engine Visibility
1.30-3.00 Enhance WordPress Search Engine Visibility
3.30-4.00 Tea Break
4.00-5.30 Maintaining WordPress Website
5.30-6.00 Wrap UP (Q&A)
Course Outline:
1. Fundamental of Web Development Using WordPress
Topic include:
What is WordPress & Why WordPress

Necessary Resources
Getting Start with WordPress
Navigating WordPress
WordPress Mobile
2. Customizing WordPress Appearance
Topic include:
WordPress Themes
FREE Themes vs Commercial Themes
Installation & Setting WordPress Themes
3. WordPress Essential & Advanced Plugin
Topic include:
What i s Plugin and Why Plugin

Free Plugin vs Commercial Plugin
Installing Plugin
WordPress essential add on & advance add-on feature

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
4. WordPress Backup & Recovery
Topic include:
Why Backup?
Installation and configuring backup
Offsite Backup
Manual Backup
Restore and Recovery
5. Improve WordPress Performance and Speed
Topic include:
Why is performance and speed important?

Installation and configuring CDN & Web Caching
Database & Image Optimization
6. Securing WordPress against attacker
Topic include:
Why Securing WordPress?

Installation and configuring firewall
7. Enhance WordPress Search Engine Visibility
Topic include:
Important of On-page SEO

Installation and configuring On-page SEO
Optimizing On-page SEO
8. Maintaining WordPress Website
Topic include:
Security and Updates

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
TRAINER
Trainer – Mr CL
TRAINER PROFILE : CL
Digital Marketing Trainer
ABOUT ME
a Digital Marketing Trainer in Penang, also a marketing practitioner since 2007.
Experience in online marketing, email marketing, affiliate marketing, dropshipping,
ecommerce as well as social medial marketing. Cultivated over 1,000 individual & SMEs
for online presence for the pass 2 years, offered consultation on digital transformation
and bring client’s businesses to the next level.
LANGUAGES
MALAY
ENGLISH
CHINESE
EDUCATION
• (2002) College Tunku Abdul Rahman
• Diploma, Information System
• (2004) University Tunku Abdul Rahman
• Degree, Information System
CERTIFICATIONS
• HRDF TTT 2019
• eUsahawan Certified Trainer, 2018
• Microsoft Adverting Certified Professional, 2018, 2019
• Google Ad
AREA OF EXPERTISE
Digital Marketing Strategies
• Social Media Marketing
• Social Medial Advertising
• Email Marketing
• Website Marketing
• Search Engine Marketing
• Search Engine Optimization

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909
INDUSTRIAL EXPERIENCE
• IT In Hospitality, 2 Years
• IT In Infrastructure, 2 Years
• IT In Telecommunication, 3 Years
• IT in Distribution (Enterprise
• Computing), 8 Years

TIJ - Trainer MR CL Training Brochure Rev A

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TIJ CONSULTANTS SDN BHD (416649-X)

• Johor Tel: (+60-7) 512-3908 Fax: (+60-7) 512-3909

Helping You to Improve Page 1

TOPIC 1 – Title: Digital Marketing Zero To Hero (2 Days)

What You Need To Know About Digital Marketing

Helping You to Improve Page 2

Digital Marketing – “What You Need To Know”

1. Fundamental of Digital Marketing

“DIGITAL MARKETING IS NO LONGER AN EXPERIMENTAL STRATEGY... IT’S

Conventional Marketing vs Digital Marketing

Helping You to Improve Page 3

2. Social Media Marketing (SMM)

Introduction to Social Media

Introduction to Website Design and Development

Helping You to Improve Page 4

Introduction to Email Marketing

5. Search Engine Optimization (SEO)

Understanding Search Engine Optimization

Helping You to Improve Page 5

Topic 2 – Title: Digital Marketing Zero To Hero (3 Days)

What You Need To Know About Digital Marketing

Helping You to Improve Page 6

Digital Marketing – “What You Need To Know”

1. Fundamental of Digital Marketing

“DIGITAL MARKETING IS NO LONGER AN EXPERIMENTAL STRATEGY... IT’S

Helping You to Improve Page 7

Conventional Marketing vs Digital Marketing

2. Social Media Marketing (SMM)

Introduction to Social Media / Why Social Media

Helping You to Improve Page 8

Introduction to Website Design and Development

Introduction to Email Marketing

Helping You to Improve Page 9

6. Search Engine Optimization (SEO)

Understanding Search Engine Optimization

Helping You to Improve Page 10

Topic 3 –Title: Search Engine Optimization For Business

Google Marketing & Local SEO - Day 1

Helping You to Improve Page 11

On Page and Off Page Search Engine Optimization (SEO) - Day 2

Note: Course outline subject to change by trainer.

Helping You to Improve Page 12

Topic 4 – Topic: Design Like a PRO

1. Getting Started With Canva

1. Understand graphic design theory i n i t's simplest form.

Getting Started With Canva

Special Feature In Canva

Helping You to Improve Page 13

Business Branding With Canva

Social Media With Canva

Marketing Material With Canva

Canva Tips and Tricks

Bonus - Canva’s Alternative

Note: Course outline subject to change by trainer.

Helping You to Improve Page 14

Topic 5 – Title: WordPress For Business

a) Set up Download, Install and Setting Up WordPress Site

Helping You to Improve Page 15

1. Fundamental of Web Development Using WordPress

What is WordPress & Why WordPress

2. Customizing WordPress Appearance

3. WordPress Essential & Advanced Plugin

What i s Plugin and Why Plugin