SOCIAL MEDIA & CONTENT SPECIALIST

MUHAMMAD
RAIHAN
SUJATMOKO
GET IN CONTACT SUMMARY
A political science graduate who finds joy in learning Digital Marketing.
+62 851 5638 7334
Restarting his career at Mixist digital, a digital creative agency, he cemented his
raihansujatmoko17@gmail.com career switch on digital marketing, focusing on social media organic. he enrolled
at RevoU as a Full Stack Digital Marketing Program student with an admission
Depok, West Java rate of <10%. It turned out he found this very exciting and wanted to dive deeper
into a digital marketing career. At RevoU, he ran actual campaigns that can be
Muhammad Raihan Sujatmoko
seen in his portfolio.
Digital Marketing Portfolio
Combining the research skill that he got from his political science studies, his
avid interest in social media trends, and his experience in creative industries and
SKILLS Revou training made him a resilient yet creative individual who specialized on
social media organic and content marketing.
Facebook Ads
Google Ads WORK EXPERIENCE
Social Media Organic
Google Analytics SOCIAL MEDIA SPECIALIST
Content Marketing MiE NATANG | JAN 2022 - MAR 2022
Ahrefs Increase 0.49% of engagement rate within 2 months
Social Blade Increase 0.73% of comment rate
Mailchimp Increase gross income rate to 4.5% through single campaign
Canva
REGIONAL CONTENT MARKETING SPECIALIST
PERSONAL SKILL WORLD HAJJ & UMRAH CARE FOUNDATION | MAY 2021- AUG 2021
Communication World Hajj and Umrah Care Foundation is a non-profit organization that focused
Analytical & Critical Thinking on rejuvenating hajj industries.
Teamwork Execute public relation and digital marketing works
Writing Cultivate relationship with stakeholders
Attention to Detail
Coordination CONTENT SPECIALIST
MIXIST DIGITAL CONSULTING| OCT 2020 - MAY 2021
CERTIFICATION Mixist Digital Consulting is a digital agency based in Jakarta.
Full Stack Digital Marketing | Copywriting content
RevoU | Dec 2021 - No Managed social media and planned content phasing & timeline
expiration date| Link Scheduling photoshoot & video production on a monthly basis
LANGUAGE EDUCATION HISTORY
Indonesian (Native)
REVOU
English (Professional Working
Full Stack Digital Marketing Program | Sep 2021 - Dec 2021
Proficiency)
Accepted with an admission rate of <10%, taught by instructors who are
VOLUNTEERISM ACTIVITY coming from the top companies in SEA (Tokopedia, Traveloka, Gojek,
INDONESIA BERBICARA etc). Running real campaigns and learning lectures for over 200 hours.
Chief Executive Director |Feb
UNIVERSITY OF INDONESIA
2019 - May 2021
Political Science | Aug 2012- Aug 2017
Indonesia Berbicara is a political
GPA 3.35
education platform on Instagram|
Joined English Debating Society and Political Science Student
Indonesia Berbicara's Instagram
Association. Became 2 times runner up for National Level Political
Account
Science Debating Competition. Representing
DIGITAL

MARKETING
PORTFOLIO
OF
Muhammad Raihan

Sujatmoko
 A political science graduate who finds joy in learning
Digital Marketing. Restarting his career at Mixist digital,
a digital creative agency, he cemented his career switch
on digital marketing, focusing on social media organic.
he enrolled at RevoU as a Full Stack Digital Marketing
Program student with an admission rate of <10%. It
turned out he found this very exciting and wanted to
dive deeper into a digital marketing career. At RevoU, he
ran actual campaigns that can be seen in his portfolio.

Combining the research skill that he got from his

political science studies, his avid interest in social media
About Me trends, and his experience in creative industries and
Revou training made him a resilient yet creative
individual who specialized on social media organic and
content marketing.
Full-Stack Digital Marketing
Education
RevoU
2021

Master Degree of Public Policy

School of Government and

Public Policy Indonesia

2019 - Sekarang

Bachelor Degree of Political

Science
Universitas Indonesia
2012
 Work

Experience
Assistant to Relationship Performance Digital Marketing
Content Specialist
Manager Officer (Handling: Shoetji)
Mixist
Outdoor in Asia RevoU
Oct 2020-April 2021
Dec 2017-Aug 2018 Oct 2021-Dec 2021

Social Media Specialist

Policy Analyst Intern Content Writer/Reporter
Mie Nantang
DPR RI Akutahu
Regional Relationship Manager Jan 2022-Mar 2022
Sep 2015-Dec 2015 Aug 2018-Oct 2019
WHUC Foundation
May 2021-Present
 Full Stack Digital

Marketing
Revou
Sep 2021 - Dec 2022

Introduction to Digital

Marketing
Certifications Revou
2021
Marketing Analytics: CRM: Design:
Skills and

Abilities

Paid Ads: SEO: Social Media

Organic:
Notable

Projects
As part of RevoU Training, I was

stationed with a team consists of 7

Project

members. We created a subscription

dummy-based shoe laundry named

with

Shoetji. We focused on developing

Shoetji in three points:

RevoU
Landing Page Creation
Google Ads
Facebook Ads
Landing Page

Creation
We managed to create user-friendly and informative content on the
Landing Page. As a new business in the industry, we wanted to
collect potential customer databases by encouraging them to
subscribe to our service.
As a content manager I am responsible for monitoring content
creation process and constructing robust and strategic content idea.

Tools: See a full view of the

landing page here.

Find more about the

business marketing
proposal here.
Facebook

Ads
We executed a campaign using FB Ads with the objective of getting
leads in 4 days. Within the specified time, we managed to get 7
quality leads and lowering CPL to 40% in 5 days with The CPC of
IDR 894.
We made the campaign structure, content planning, and creative
design. I also wrote the copywriting, did A/B testing and
performance analysis.

Tools: Find more about the

Facebook Ads report here.
 Google Ads
We executed campaigns using Google Ads with the objective
of getting leads in 4 days using Responsive Search Ads.
Within the specified time, we managed to get 5 quality leads.

We made the campaign structure, keyword research,

copywriting, and did the performance analysis. We also did
A/B testing and managed to lower CPL within 4 days.

Tools:

Find more about the Google Ads report here.

 Project

Aside of Shoetji, Revou also train me to

with

execute other kind of digital marketing

aspects such as Google Analytics, SEO,

Content Marketing, and CRM.

RevoU
(Solo Project)
 Google Analytics
During the early month of Revou Bootcamp, I was trained with
the basic of Google Analytics. Using the data that is provided
by the Google itself, I have to find basic metrics that the
instructor wants me to find.
I also have to analyze the data to answer the question from the
instructor. The questions themselves are varies from the best
day to promote Google’s products to the most suitable location
to start the campaign.

Tools:

Find more about the Google Ads report here.

SEO
SEO is one of the most wanted skill amongst digital marketing
skills. On the bootcamp, I applied this technique on Shoetji’s
webpage.
I created an article titled “Cara Jitu Membersihkan Sepatu” or
The Best Way to Clean Your Shoes. I searched the most
suitable keywords for the article by using Ahrefs, and Google
Ads. I also did on-page technical checklist to ensure that the
landing page can be traced in the search engine.

Tools: Click here to see Shoetji’s

website
Find more about the SEO
report here
 Analysis is one of my forte. I was trained in analyzing
Content
data ever since I was a college student. Content
marketing is basically trying to find what good content is
Marketing and how to distribute it so that it spreads widely.

Starting with content ideation, I have to do in-depth

Tools: research to make appealing content & create distribution
stream for the content.

Find more about the Google Ads report here.

 While I was taught to develop social media using ads, I
Social
was also taught to develop it organically. I created
content plan for social media account examples. I
Media
developed content ideation and analyzed the data and
potential of the account and using the result as the
Organic trajectory of the account. This included social media
Tools:
branding, strategy, brand personality and KOL target.

Find more about the Social Media report here & here.
 Customer Relationship Management (CRM) is a
Customer
technology or tools to manage relationship and
Relationship
interaction with the customers. It is usually being
delivered through e-mail to keep customers up to date
Management
with the newest promo and remember our brand.
(CRM) I designed customer life cycle and drip campaign flow for
Tools:
every Shoetji’s segmentation. It requires a robust logic
and meticulous planning to construct these two CRM
bases.

Find more about the CRM report here.

After finishing my bootcamp, Revou

assigned me in an apprenticeship

Project

program to further enhance my

experience at social media management.

with

In this program, I handled an Indonesian-

based noodle restaurant named Mie

RevoU
Nantang that based in Bogor.
(Social Media Organic

Apprenticeship)
Overview
Increase 0.49% of engagement

rate within 2 months

Increase 0.73% of comment

rate
Increase gross income rate to

4.5% through single campaign

Click this link for the complete

development reports
See the instagram profile here
Click this link to see the complete

financial report
Mixist Digital Consultant is a digital
Project

creative agency based in Jakarta. As a

Content Strategist I was tasked in

with

Content Ideation, Copywriting Process,

and social media managing activities.

Mixist
(Social Media)
Sample of

My Clients

at Mixist
Overview
Kantong Sayur is a developing vegetables

and groceries marketplace in West Jakarta

I developed its content planning and manage

its social media account on Instagram &

Facebook
I succeeded to gain :
900+ followers in a month
7442 Likes
Reached 40000+ accounts in a month

Click this link for the complete statistics

See the instagram profile here
See the content plan here
Overview
Supermarket Bangunan Abadi (SBA) is a

building material modern supermarket based

in Pondok Aren, South Tangerang

I developed its content planning and manage

its social media account on Instagram &

Facebook
I succeeded to gain :
3200+ followers in a month
7547 Likes
Reached 16000++ accounts in a month

Click this link for the complete statistics

See the instagram profile here
See the content plan here
World Hajj and Umrah Care Foundation
Project

(WHUC) is a non-profit organization that

aims to rejuvenate hajj & umrah sectors

with

which has badly affected by Covid-19

Pandemic. I handled their media

WHUC
publication.
(Social Media)
Media Publications
Pikiran Rakyat
Cakrawala News
Publica News
Bisnis News
Solo
Aside of my work in Mixist, I also practiced

Project my social media skills for personal purpose.

I developed two political-related platform

(Social Media & Event

on Instagram: Indonesia Berbicara &

Popper Research.
Management)
Overview
Indonesia Berbicara is a political education
platform for youth
My role as the executive director served more
like content strategist and editor in chief who
determine the what content is appropriate
and what not
During my leadership, I managed to get more
than 4000+ followers and held online &
offline discussions involving many academics
and influencers

See the instagram profile here.

Overview
Popper Research is a project-based research
bureau in Depok
We created several infographics and a
podcast about public policy-related issues
We managed to gained 2000+ followers on
Instagram

See the instagram profile here.

Watch the podcast here.
Let's
collaborate,
shall we?
+6285156387334

raihansujatmoko17@gmail.com

Muhammad Raihan Sujatmoko (LinkedIn)