Emily G.

McNally
emilygmc20@gmail.com ● (872) 702-0754 ● www.linkedin.com/in/emilymcnally2
EDUCATION
Illinois State University Normal, IL
Bachelor of Science in Marketing- Integrated Marketing Communications May 2024
GPA: 3.79/4.0 Dean’s List
WORK EXPERIENCE
Colleen McNally Interiors Remote-Yorkville, IL
Marketing Intern June 2023-Present
● Utilize specific client demographics to formulate a direct mail targeted marketing campaign
● Generate a campaign of 8+ postcards incorporating logo and colors to reinforce brand identity
● Oversee distribution of marketing materials promoting various services for potential clients
Social Media Marketing Strategist December 2021-Present
● Design monthly content on 5+ platforms including Google My Business, LinkedIn, and Pinterest
● Establish posting blueprint on Google Sheets and Hootsuite to create and publish content creation
● Analyze total reach of 7,700+ Facebook and 46,800+ Instagram users from Meta Business Suite
Coffee Hound Cafes & Sirius Roasters Normal, IL
Social Media Marketing Manager June 2022-Present
● Create daily Instagram content to 5,775+ followers resulting in an 8.8% increase in first 90 days
● Implement weekly Instagram Reels reaching 209,151+ accounts, a 1,616% increase from before
● Launched TikTok with the objective of expanding audience reach by targeting diverse age groups
● Manage customer inquiries via social media, kindly resolving 100% of issues without escalation
Illinois State University Men’s Lacrosse Club Normal, IL
Social Media & Graphics Manager August 2022-September 2023
● Led in the design, development, and marketing of graphics and online communication materials
● Managed Instagram account in a timely manner by posting score updates and schedule changes
● Created unique logo design for universal usage including posts, merchandise, and game schedule
ORGANIZATIONS
Pi Sigma Epsilon (PSE) - Professional Business Fraternity Normal, IL
Graphics Officer December 2022-August 2023
● Illustrated ideas to advertise recruiting strategies, events, and fundraisers to students on campus
● Produced themed recruitment flyers and t-shirts to professionally market to potential members
Vice President of Public Relations December 2021-December 2022
● Served as Chapter editor of monthly newsletter, website, graphics, and social media content
● Organized two events per semester with 5+ Chapter Alumni of various professional backgrounds
● Supervised all Chapter events alongside 8 Executive Board members to ensure chapter growth
Director of Social Media May 2021-December 2021
● Formed strategy of 25+ posts reaching 6,045+ accounts and raised followings by 14% in 3 weeks
● Presented at National Conference for Top Social Media Strategy receiving 5th place in the nation
VOLUNTEER EXPERIENCE
Queen of Martyrs Youth Ministry Harlan, KY
Volunteer Carpenter July 2018, July 2019
● Volunteered in building and repairing houses to help support low-income families
TECHNICAL SKILLS AND AWARDS
Skills: Adobe Creative Cloud, Brand Management, Canva, Digital Marketing, Hootsuite, Marketing
Communications, Meta Business Suite, Microsoft Office Suite, Problem-Solving, Time Management
Awards: PSE Marketing Case Competition- 1st Place (2x), 2nd Place (1x), PSE Top Social Media
Strategy- 5th Place, Delta Nu Alpha James Katschke Scholarship Award