Sydney Gear

815-354-8180 | Naperville, IL | sydney.gear12@gmail.com

EDUCATION
Illinois State University
Bachelor of Arts in Public Relations Aug 2017 – May 2021
Minor: Writing

EXPERIENCE
Marketing & Communications Associate August 2021-Present
Yolobe Inc. | Chicago, IL
A startup technology company aiming to help job seekers with barriers to employment find meaningful careers.

● Produced an array of marketing tools, including one-page overviews and demo videos
● Helped grow our partner’s pipeline by 37% through partner marketing campaign collaboration
● Maintained and updated website content and tracked traffic using google analytics
● Created a strategic social media plan, designed content, and maintained social media calendar
● Wrote compelling copy for website, email campaigns, social media posts, and press releases
● Prepared style guidelines to ensure all marketing materials maintained brand consistency

Internship Coordinator June 2021-Present

Yolobe Inc. | Chicago, IL
This program gave young adults with disabilities real world experience working at a technology company.

● Developed the curriculum for internship by planning projects, assignments, and daily schedules
● Supervised the program, teaching the interns new concepts and assigning daily tasks
● Mentored each intern individually to ensure they had support and guidance during the program

Marketing Intern March 2021 – June 2021

Boys & Girls Club of Bloomington-Normal | Bloomington, IL
● Defined social media strategies and tactics for each social media platform
● Created content for social media accounts on Canva
● Implemented and maintained social media calendar and scheduled daily content via E-Clincher
● Wrote scripts for two marketing campaign videos
● Designed two billboards to promote our marketing campaign and drive traffic to our website
Public Relations Intern Jan 2020 – May 2020
Milner Library | Normal, IL
• Brainstormed National Library Week events including a mental health workshop and self-care
giveaways to help students destress while studying for exams
• Assisted with social promotions for National Library Week on Instagram
University Housing Services Jan 2018 – May 2021
Office Assistant | Normal, IL
• Provided resistant assistants with the necessary materials for their floor’s programs
• Printed and distributed housing materials to resident assistants and housing staff across campus
• Managed appointment system for resident assistants to use the resource room and check out materials
• Collaborated with team on housing projects, such as designing diversity boards