TAYLOR R.

AUSTIN
76 Down draft Circle, West Haven, CT 06516
203-671-9926 traustin359@gmail.com www.linkedin.com/in/taustin35
http://taustin35.weebly.com

EDUCATION
The University of Alabama, Tuscaloosa, AL

University of South Alabama, Mobile, AL
Master of Science in Marketing, May 2016
Bachelor of Arts in Communication, December2014
Concentration: Digital & Social Media Marketing (GPA: 3.8)

W ORK EXPERIENCE
Google Online Marketing Challenge, The University of Alabama, Tuscaloosa, AL
Digital Content Strategist (Student)




February 2016 May 2016
Apply Google Adwords and Google Analytics tools to create and implement a return-on-investment strategy campaign
to improve the Makers Market online reach, beginning with a budget of $250 USD
Evaluate the clients current online marketing presence, outline a strategy, run a three-week advertising campaign,
and assess the results
Utilize search analytics tools alongside audience, content, and engagement analysis to plan and monitor campaign and
provide recommendations to client
Increased foot traffic of the Makers Market by 23%

iFixit, The University of Alabama, Tuscaloosa, AL
Project Manager (Student)






August 2015 - December 2015
Serve as the Project Manager for an iFixit project while facilitating and assisting the teams production of a Team
Charter, Project Charter, and Project Proposal
Completed a Work Breakdown Structure (WBS) on Trello.com to layout tasks needed to complete project and assign
roles and task deadlines to all team members
Researched information to guide in the creation and publication of a Device Page and three Repair Guides on iFixits
wiki page.
Added value to iFixits website by reaching approximately 30 people around the country regarding their device in the
first two weeks of device page and repair guide publication
Scheduled and facilitated weekly meetings regarding teams progress and the overall status of the project

University of South Alabama Campus Special, Mobile, Alabama
Account Executive Intern




April-July 2014
Cofounder of the 2014-2015 Campus 101 Coupon Book while responsible for selling print, mobile, and online
advertisements to a total of 25 businesses
Divided Mobile, AL into quadrants with a team and recorded a list of businesses mirroring the target market
Generated approximately $14,000 in overall revenue collectively

Dumas Wesley Community Center, Mobile, Alabama
Public Relations & Marketing Intern




August-December 2013
Created a marketing campaign geared towards the students at the University of South Alabama with the goal to
spread awareness and increase volunteer participation while incorporating use of social and mass media.
Performed event management by the writing of press releases regarding functions held by the community center and
partnering organizations
Assisted in developing the layout for 2013 annual report by creating graphics of statistical data and arranged
testimonial interviews for residents of the transitional housing program
Served as media spokesperson on radio interviews regarding upcoming events

SKILLS, CERTIFICATIONS, LEADERSHIP

Weebly, WordPress, Adoble InDesign, Microsoft Suite
Google AdWords, Google Analytics, and Hootsuite Certified






2016
Public Relations Chair, Women of Excellence





2014
Increased awareness of organization among students via multiple social media platforms. Also, organized various
fundraiser events to support local non-profit organizations
Secretary, Jagettes (Football Ambassadors)




2012-2014
Planned campus events using calendar management coinciding with financial budgets and event costs