Haley Konopka

732-850-3795| haley.konopka@rutgers.edu
EDUCATION
Rutgers University, New Brunswick, NJ
Bachelor of Arts, Communications - School of Communications and Information, Specialization in Public Relations, DCIM minor May 2022
• Cumulative GPA: 3.875, Dean’s List Fall 2018-Fall 2020, Lambda Pi Eta Honors Society
• Skills: MS Suite, analyzing data, understanding trends, branding, website design using wordpress.org, Photoshop, iMovie
• Interests: Fashion, Influencer marketing, Beauty, Instagram, Tik Tok, Facebook, Pinterest. Pop-culture, blogging
INFLUENCER MARKETING EXPERIENCE
Coach- New York City, NY
Influencer Relations and Public Relations Intern June 2021- August 2021
• Oversaw influencer posting calendar and tracked daily posts from over 100 influencers and 15 campaigns using Tribe Dynamics
• Coordinated influencer logistics for both retail and outlet photoshoots including the Coach Outlet x Neon campaign and the Coach Retail
Holiday campaign
• Consolidated influencer outreach lists and identified potential talent that fit within the requirements of the Coach for the Summer campaign
• Updated influencer social guidelines for the Coach Outlet x Neon campaign and guided talent when posting on Instagram and Tik Tok
PUBLIC RELATIONS EXPERIENCE
Cindy Riccio Communications- New York, NY
Public Relations Intern September 2020-December 2020
• Controlled media monitoring for Jovial Foods, Indie Get Up, SimplyProtein, and Maidenform by tracking topics across online, print, and
broadcast output
• Secured both print and online placements for various clients in publications such as GQ, Men’s Jounral Online, and 303 Magazine
• Revised Influencer list for SimplyProtein by adding micro and mid-tier fitness/yoga and lifestyle influencers based in the West Coast and in
the South West
• Improved target media lists for clients through comprehensive research using Cision to locate at least 50+ relevant contacts
SOCIAL MEDIA EXPERIENCES
Fashion Fundamentals- New York, NY
Social Media Marketing Intern January 2021- August 2021
• Designed and published timely, relevant and high quality Instagram content ultimately driving a 209% increase in accounts reached
• Measured KPI strategy using Asana specifically compiling weekly analytic reports for both Instagram and Tik Tok to showcase overall
growth, impressions, engagement, traffic and conversations
• Supervised ambassadors to ensure that content posted represents a positive brand image and influences main target audience, women ages
18-24
Digital Marketing Blogger
Freelancer/Influencer @hkonopka (Tik Tok) and @through.herlens (Instagram) July 2020- Present
• Brainstorm, create, and edit daily aesthetically pleasing content on both Tik Tok (41.7k followers) and Instagram (15k followers) relating to
the beauty and fashion niche
• Collaborate and negotiate campaign contracts with brands in the beauty, fashion, and lifestyle industries such as Isle of Paradise, JustFab,
Princess Polly, CAUSEBOX, Casetify, and Poshmark
Verve- New Brunswick, NJ
Social Media Marketer and Leasing Agent September 2019 - Present
• Develop online marketing campaigns and drive brand awareness, effectively increasing followers by 4,000+ in less than a year on Instagram
• Utilize Adobe Lightroom to create compelling content that regularly has engagement in excess of 200 likes and 104 comments
• Cooperate with other members of the marketing team to allocate monthly marketing budget of $8,000 towards weekly residential events,
social media giveaways, virtual community events, and email marketing on Mailchimp
• Demonstrate proficiency in Microsoft Office by utilizing Excel, Word, PowerPoint on a daily basis
DGM Management LLC- Somerset, NJ
Social Media Manager October 2020- January 2021
• Drove success for all digital marketing efforts on Instagram and Facebook through SEO, SEM campaigns, digital tool analytics and social
media monitoring
• Provided expertise on emerging trends and platforms to upper management and worked on the development of new social media plans to
attract new customers and increase digital community
Anomi Couture- New York, NY
Social Media Specialist December 2019 - January 2020
• Realigned company’s social presence to reflect brand’s values and conceptual design, increasing positive user feedback and interaction by
40%
• Launched social media content geared towards 25-40 year old women and instituted relevant hashtags to drive digital traffic on Instagram
EXTRACURRICULARS
Gamma Phi Beta, Scarlet PR, PRSSA, Fashion Campus Trendsetters, RUDM, Embrace Kids Foundation, Girls on the Run