SUSAN E.

MOORE
203-461-1380 | smoore35@elon.edu | linkedin.com/in/susieelizabethmoore/ | susiemooreportfolio.weebly.com

EDUCATION
ELON UNIVERSITY, School of Communications | Elon, NC May 2020
Bachelor of Arts: Strategic Communications | Minor: Literature GPA: 3.9
Honors: President’s List, Dean’s List, Phi Kappa Phi, Sigma Tau Delta, & Phi Eta Sigma National Honor Society
Study Abroad: Spain & Morocco (January 2018); AEF | Florence, Italy (Fall 2018); New Zealand (January 2020)

COMMUNICATIONS EXPERIENCE
Live Oak Communications | Account Executive | Elon, NC August 2019-Present
• Conducts weekly calls with the client to maintain a strong relationship and understand client goals
• Audits local competitors and crafts marketing comparison reports to give clients a competitive edge
• Develops and edits client materials, including customized communications plans and branded deliverables
• Collaborates with analytics team to inform communication strategies and creative team to develop design work
• Implements PR campaigns utilizing social media and community engagement events
• Works with team members to create social media content, increasing Instagram following by 15% in three months

Aderdeen Communications | Communications Intern | Greenwich, CT May-August 2019

• Provided media coverage for the company’s biggest client, the Greenwich Sentinel, by writing published articles,
conducting interviews, attending events, and sharing news on social media
• Crafted daily newsletter sent to over 10,000 Greenwich Sentinel subscribers
• Helped plan the Greenwich Sentinel’s annual celebratory event by designing the event program, sending invitations,
securing sponsors, writing an article introducing the honoree, and creating the RSVP list
• Conducted market research to compile a list of prospective clients
• Created and edited graphics utilizing Adobe InDesign, Illustrator, and Photoshop
• Participated in and contributed to client meetings

Wymsical Inc. | Creative Consultant | Greenwich, CT May 2018-2019

• Created prototypes of new app interface updates for developers
• Produced tutorial video for new users and partners to explain how to use the app
• Collaborated with the Communications Consultant to redesign the website utilizing SquareSpace
• Crafted strategic social media plan by identifying target audiences on LinkedIn, Facebook, Instagram, and Twitter
• Conducted market research to understand the competitive landscape of similar companies

The Greenwich Sentinel | Intern Journalist | Greenwich, CT May-September 2018

• Wrote newspaper articles about community members published in print and online
• Conducted interviews of community members to gain insight for stories
• Took photographs to accompany stories that were published in the newspaper and online
• Live streamed local events utilizing Facebook Live

YadaYada | Media Intern | Greenwich, CT May-September 2017

• Pitched the app to angel groups and future investors
• Organized and led focus groups to gain feedback about the app from its target audience
• Assisted in the initial design for the website and app interface

SKILLS
Software: Proficient in Adobe (Photoshop, InDesign, Illustrator, Acrobat, Lightroom, & Spark)
Social Media: Instagram, Facebook, LinkedIn

LEADERSHIP AND SERVICE

Prevent Child Abuse America & Girl Scouts of America, Active Member of Kappa Delta September 2016-Present
• Provide educational programming opportunities, personal development, and leadership skills to local Girl Scouts
through involvement in a national women’s nonprofit organization
• Raise funds for Prevent Child Abuse America and Girl Scouts through annual campus wide events