Greer Johnson

gajohnson1990@gmail.com ❖ (404) 859-1453 ❖ missgreerjohnson.weebly.com

EDUCATION

West Virginia University

Master of Science, Integrated Marketing Communications August 2018

Florida Agricultural and Mechanical University December 2013

Bachelor of Science, Public Relations

CERTIFICATIONS

Public Relations Society of America (PRSA) January 2024

Certificate, Digital Communication

Cornell University April 2022

Certificate, PR Strategy

PROFESSIONAL EXPERIENCE

Rosalynn Carter Institute for Caregivers (RCI) | Remote

Communications Manager April 2022 – present
- Spearhead RCI’s overall communications strategy with an emphasis on digital communications
• Digital communications channels include website, social media, and email marketing
- Collaborate closely with cross-functional teams to develop and implement integrated communications
- Lead media strategy including monitoring media coverage, maintaining media lists, creating press releases, media advisories,
statements, and talking points
- Develop and drive strategic communications plans for fundraising and program recruitment through various mediums
- Lead communications efforts with both new and existing partners, ensuring adherence to partnership agreements
- Oversee communication agency and collaboratively develop strategic communications plans for advocacy initiatives

Children’s Health, Children’s Medical Center Foundation | Dallas, TX

Communications Specialist October 2020 – March 2022
- Drafted and edited print and digital communications pieces including presentations, news releases, newsletters, website and social
media content, internal communications, and other communication and marketing assets
- Collaborated across departments to develop strategic communications plans for donor programs and events
- Managed Foundation engagement through social media, internal communications, and earned media channels
• Served as primary liaison with the hospital system’s marketing and communications team, ensuring timely deliverables for
development communications and marketing
- Utilized project management software, Asana, to manage all marketing and communications projects

Santander Consumer USA | Dallas, TX

Sr. Communications Specialist (position eliminated due to COVID-19) June 2020 – September 2020
- Developed, wrote, and edited all internal communications, news articles, and press releases
- Collaborated with business stakeholders to develop and execute effective communications
• Business stakeholders included: Human Resources, Information Technology, Compliance, Learning & Development, and
Corporate and Social Responsibility
- Created and executed communication outreach strategies and plans for internal and external audiences
- Led the development and implementation of the Diversity and Inclusion Council webpage, which showcased all diversity and
inclusion efforts

Informa Markets | Dallas, TX

Associate Marketing Manager July 2019 – June 2020
- Coordinated public relations activities such as providing content for media partners, and writing and distributing press releases
• Developed a media relations campaign generating 131 media placements, reaching an audience of over 11 million
- Monitored and maintained website content via Adobe Experience Manager (AEM)
- Created and implemented effective targeted email marketing campaigns via Eloqua
- Managed social media content for Facebook, Twitter, Instagram, and YouTube
• Built, executed, and coordinated social media strategies and campaigns
Taylor Communications Group (TCG) | Atlanta, GA
Account Supervisor (Contractor) December 2016 – present
- Provide media relations support for various agency clients
• Generate and edit press releases, media advisories, and pitch notes
• Assist with media pitching to local and national media outlets
• Develop and manage media lists via Meltwater
• Led media relations efforts for notable campaigns and events including African Ancestry’s “Find Your Tribe” campaign,
the National Black Child Development Institute’s 49th Annual Conference, and National Black Child Development Week

Atlanta Housing Authority (AHA) | Atlanta, GA

Marketing Communications Assistant April 2017 – September 2018
- Generated all written content such as press releases and other media materials, news stories, internal communications, and talking
points
• Writing was published by the Housing and Urban Development (HUD) Georgia website
- Served as project manager, leading strategy and execution for AHA’s agency and website rebrand
- Provided communications and event support to AHA’s Director of Communications
• Led media relations efforts for the agency’s 80th Anniversary Celebration press conference, agency rebrand, Return
to Community Farmers Market series, and the Atlanta Housing Equity Forum
• Organized special events such as groundbreakings, ribbon cuttings, and conferences
- Managed and developed social media content for Facebook, Twitter, and Instagram
• Grew social media presence in eight months, resulting in 20,798,948 impressions across all platforms

M320 Consulting | Atlanta, GA

Public Relations Coordinator (Contractor) September 2016 – December 2016
- Provided media relations support for the National Black MBA Association (NBMBAA) 38th Annual Conference
• Crafted and edited press materials and news stories
• Assisted with media pitching to local and national outlets
▪ Secured 638,000,000 online media impressions
• Developed and managed media lists via Cision
• Established and maintained media partner relationships

PRecise Communications | Atlanta, GA

Account Coordinator October 2014 – August 2016
- Crafted, edited, and pitched press releases, news stories, and other press materials
• Writing was published by the Atlanta Daily World, AFRO Philly, Target Market News, and Bulldog Reporter
- Planned and executed brand activations on behalf of Toyota Motor Sales, USA, African-American Business Strategy
• Activations included the New York International Auto Show multicultural breakfast, African American Treasures from The
Kinsey Collection, and the National Council of Negro Women (NCNW) Uncommon Height Gala
- Implemented, designed, and developed content for the agency’s monthly e-newsletter via Constant Contact

AFFILIATIONS

Delta Sigma Theta Sorority, Incorporated; Junior League of Philadelphia; Leadership Women; Public Relations Society of America

HONORS & ACCOMPLISHMENTS

Public Relations Society of America Dallas Chapter 40 Under 40, Dallas Regional Chamber’s Lead YP Class of 2022, Communities
Foundation of Texas Emerging Leaders in Philanthropy Fall 2020 Cohort

SKILLS

- Microsoft Office: Microsoft Word, Microsoft Excel, Microsoft PowerPoint

- Creative and Design: Knowledge of Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Canva
- Media Monitoring: Meltwater, Cision, Critical Mention
- Email Marketing: Constant Contact, MailChimp, Eloqua, EveryAction, Salsa
- Social Media Scheduling: Hootsuite, Buffer, Sprout Social, HeyOrca
- Project Management: Wrike, Asana