ALY BRANDT

(541) 554 3220

alybra ndt@gmail.com

P R & M A R K E T I N G linked in. com /in/alybr and t

SKILLS EXPERIENCE
Strategic Thinking ACCOUNT SUPERVISOR | Eugene, OR | Sept 2016 – Present
Allen Hall Public Relations
Social Media Strategy
• Created media lists and databases using Cision, wrote news
Event Coordination
releases and pitched and secured media placements
Final Cut Pro • Increased company sales by 23 percent as a result of B2B
Photoshop pitching
• Implemented a social media calendar for Facebook,
AP Style
Instagram and Twitter, and analyzed data to increase
Cision engagement across all platforms

VOLUNTEER COORDINATOR | Eugene, OR | December 2017 – Present

EDUCATION Eugene Marathon
University of Oregon • Managed all communication between 800 volunteers and
School of Journalism Eugene Marathon staff via newsletters, press releases, emails
and Communication and website development
• Co-managed the event planning of three separate races with
Major: Public Relations
more than 7,000 participants
Minor: Business • Developed print and digital promotional materials to drive
Administration participant and volunteer registration
• Oversaw multiple projects from concept to completion;
Class of 2018
anticipated challenges, identified problems and proposed
solutions
AFFILIATIONS
Alpha Chi Omega PR & MARKETING INTERN | Eugene, OR | Jan 2017 – Jan 2018
Social Media Director Bigfoot Beverages
Philanthropy Coordinator • Organized and executed strategic marketing events with the
2014-Current goal of increasing customer awareness and overall sales
• Planned product sampling opportunities for dozens of events
Public Relations with the largest reaching over 115,000 people
Student Society of • Oversaw CSR program by filtering donation requests, leading
America committee meetings and awarding local organizations with
2016-Current over $10,000 of monetary and in-kind donations