EXPERIENCE

PUBLIC RELATIONS SPECIALIST

CKE RESTAURANTS, INC. |  MARCH 2021-FEBRUARY 2023
Created press releases and media advisories for local and national coverage
Oversaw Star Pals kids meal program
Managed media relations inbox
Planned annual marketing business review and other departmental events
Managed partnership opportunities with influencers and brands
Maintained relationships with key media, stakeholders, and agency partners

PUBLIC RELATIONS SPECIALIST

K UNITED WAY OF CENTRAL ALABAMA |  JULY 2018-MARCH 2021

M
Created press releases and media alerts
Developed and edited website and internal communication content
Scheduled and managed media appearances for staff
Developed relationships with media contacts

KAITLYN
Planned events to draw traffic to United Way
Compiled data to analyze media publicity

COMMUNICATIONS ASSISTANT- AMERICORPS MEMBER

YOUTHSERVE, INC.  |  DEC 2017-JUNE 2018

PETERSON
Managed daily posting on all social media accounts
Developed campaigns to increase social media following and
engagement
Created marketing collateral and monthly newsletters

MOTLEY
Planned and coordinated major organization events
Developed relationships with vendors and donors
Managed volunteers at YouthServe events

MARKETING & BUSINESS GROWTH ANALYST

PUBLIC RELATIONS PLANET FUNDRAISER |  SEPT 2017 - DEC 2017
Acquired new merchants to join app
COMMUNICATIONS
Created new sales strategies
Produced marketing collateral
Managed relationships with clients

COMMUNICATIONS AND MARKETING INTERN

DOLLAR GENERAL BOWL |  AUG 2016-DEC 2016
CONTACT Wrote press releases and feature stories for website and media
Created social media promotions to increase following
Planned and coordinated bowl week events and quarterback club
205.223.6429 Developed relationships and met with sponsors

KAITNICOLE320@ICLOUD.COM EDUCATION

MASTER OF SCIENCE, MAJOR IN STRATEGIC COMMUNICATION

TROY UNIVERSITY |  JAN 2018 - DEC 2018
GPA: 3.9

www.linkedin.com/in/kaitlyn-peterson BACHELOR OF ARTS, MAJOR IN STRATEGIC COMMUNICATION

CONCENTRATION: PUBLIC RELATIONS, MINOR: MARKETING
www.facebook.com/kaitlyn.peterson UNIVERSITY OF SOUTH ALABAMA  |  AUG 2013 - MAY 2017
GPA: 3.4
@kpmotley

SKILLS
www.knpeterson.weebly.com
Microsoft Office Internal communications
Adobe Creative Cloud Web content development
Public relations Event planning and management
Media relations Project management
Copywriting Social media strategy
AP style Hootsuite Social Media Platform
Crisis communication certified

LEADERSHIP/COMMUNITY INVOLVEMENT
Public Relations Society of America
Junior League of Nashville
INAM Initiative- VP of Administrative Affairs and Board Member