Ali Short
Rochester, NY | 585.472.4928 | alexandria.r.short@gmail.com | alishort.weebly.com
WORK EXPERIENCE
Verve Event Co.
Events & Marketing Associate - May 2022 - Present
Event Planning & Marketing Intern - Nov 2021 - May 2022
Client Management
Project management, vendor coordination (quotes,
contracts, booking), client communication, event
design, run of shows, budget management &
negotiations, on-site production, lead team of three
Executed ten luxury weddings, two photo shoots &
three corporate galas
Podcast Management
Conceptualize episode ideas, script outlines, pitches
for special guests, co-hosting on occasion
Marketing
Social media management (Instagram), content
creation, blogs, newsletters, submissions to industry
publications, website management
Planned & designed company photo shoot (contracted
vendors, reserved venue, created design board for
inspiration, created schedules, handled employee
communication, etc.)
Tipping Point Communications
Account Coordinator - Sept 2022 - Oct 2023,
Ongoing Consultation
PR Summer Intern - May 2022 to Aug 2022
Create social media content calendars for clients resulting
in increased page engagement
Write press materials for clients to gain local media
coverage (press releases, media alerts, pitches, etc.)
Perform media outlet and client research
Lead client status meetings & press events
Generate media coverage reports for the agency
Draft blogs & newsletters
Clients include: non-profits, education, professional
services, housing authority, retail, in-house marketing
Blink Fitness
Social Media Manager & Club Associate
Oct 2020 - Aug 2022
Manage three branches' social media accounts across
Instagram, TikTok, & Facebook
Create & strategize social media content
Develop & manage Blink's influencer program
Create weekly emails for leads & members
Practice sales & customer service techniques to
promote the brand & improve membership accounts
EDUCATIONAL BACKGROUND
St. John Fisher University
Rochester, NY
Bachelor of Science in Media Management
GPA: 3.92
Graduating May 2024
VOLUNTEER EXPERIENCE
The PRIMA Group
President - May 2023 - Current
Director of Events - May 2022 - May 2023
Marketing Director - May 2021 - May 2022
Social Media Coordinator - Sept 2020 - May 2021
National award-winning student-run
integrated marketing communications agency
at St. John Fisher University
Oversee & lead client teams throughout their
PR/marketing campaign efforts
Planning & execution of student events:
networking, recruiting guest speakers,
workshops, collaborations, etc.
Moderate events & panel discussions
PR & Marketing Agency Crawls
Organized and led a 3-day travel itinerary for
students touring 3 marketing agencies & 2
museums in NYC (March ‘24)
Organized and led a 1-day marketing agency
crawl for students in Rochester. Visiting 5
agencies in 5 hours (December ‘22)
Make Heaven Crowded Benefit Concert
Primary event planner and coordinator for
ministry & mental health benefit concert
Contracted and managed venue, vendors,
artists and volunteer teams
VIP Guest Management
Created production schedules & run of shows
Day-of set up & event production
Sold 200 tickets in 10 days
Yielding in over $10,000 raised
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 Ali Short
Rochester, NY | 585.472.4928 | alexandria.r.short@gmail.com | alishort.weebly.com

OTHER EXPERIENCES VOLUNTEER EXPERIENCE CONT.

Special Case Funding 2023 Ministry
Created and presented case study to the Student Serve bi-weekly in children’s ministry
Government Association requesting funding for a Volunteer monthly at Young Adult ministry
student trip to New York City which resulted in being events (Like No Other Rochester) on the
fully funded greeting, social media and setup team
Distribute hot meals, groceries & clothing
Social Media Simternship 2023 monthly (The Father’s Heart Roc)
Participated in a semester-long social media internship
simulation by Stukent Simternships™
Practiced measuring KPI’s, targeting key demographics,
managing budgets, analyzing data, & navigating posting SOFTWARES
schedules Adobe Premiere Pro Loom Videos
(basic skills) ManyChat
PRSA Northeast District Conference 2023 Asana Merri
Guest speaker on breakout panel, “The Next Generation Canva Meta Business Suite
of PR PRos: Recruiting, Leading and Mentoring Gen Z” Cision Microsoft Suite
Constant Contact Muck Rack
Buffalo Bills NFL Training Camp Media ConvertKit Planoly
Practicum 2022 Critical Mention ShowIt (basic skills)
Attended practices and press conferences with Buffalo Dubsado Social Tables
Bills staff & media team Google Suite Spotify for Podcasters
Filmed footage of players, fans, environment & press Google Analytics Trello
conferences Hootsuite WordPress
Conducted interviews with fans iOS Platforms YEXT
Produced & edited 1-minute narrated camp recap video
for St. John Fisher University
ACCOLADES
PRSA The Pitch Program 2022
One-day public relations case study competition among Digital and Social Media Category, Student
regional college students to create & pitch campaigns to PRism Award, PRSA Rochester, June 2023
a local client Evaluation Category, Student PRism Award,
PRSA Rochester, June 2023
Public Relations Society of America Integrated Communications Category,
Member of PRSSA, March 2022 - Current Student Award of Excellence, PRSA
Rochester, June 2023
Greece Central School District Student Community Engaged Learning
After School Program Aide & Summer Camp Counselor Award, St. John Fisher University, April 2023
March 2019 - March 2020 Execution Category, Student PRism Award,
Supervise & lead students in activities PRSA Rochester, June 2022
Practice conflict resolution while navigating difficult Achieved Dean’s List every semester of
situations between students college

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