Celestial Public Relations

Secondary Research Report

COMM 376

1. Fry, R., Passel, J. S., & Cohn, D. (2020, September 9). A majority of young adults in the
U.S. live with their parents for the first time since the Great Depression. Pew Research
Center. Retrieved September 23, 2022, from
https://www.pewresearch.org/fact-tank/2020/09/04/a-majority-of-young-adults-in-the-u-
s-live-with-their-parents-for-the-first-time-since-the-great-depression/
a. Think Tank
b. Summary: The number of young adults living with their parents continues
to increase in America. In July of 2020, 52% of young adults between the
ages of 18-29 were living with at least one of their parents. The youngest
adults between the ages of 18-24 had the most growth of the share
among young adults living with their parents. Most of this increase has
come since the Covid-19 outbreak however, even students who live in
college dorms are still accounted for living with their families so this
increase cannot be a result of college dorms closing. These levels of
young adults living with their parents have not been seen since the Great
Depression era.
c. Key Finding: There are currently many young adults still living with their
parents which can allude to the fact that their parents still financially
support them in some way.

2. Guangmei Jia, Yanbo Yao & Daisy X. F. Fan (2022) Travel in your way or in my way?
Resolution of conflict between young adult children and their parents during family
vacation decision-making, Current Issues in Tourism, DOI:
10.1080/13683500.2022.2037527. Retrieved September 25, 2022, from https://www-
tandfonline-com.pluma.sjfc.edu/doi/citedby/10.1080/13683500.2022.2037527?
scroll=top&needAccess=true
a. Scholarly Research
b. Summary: Many young adults still participate in family vacations. As they
get older and their independence increases, young adults like to be a part
of the decision-making process on what their family vacation entails.
Whether that be the destination or the activities. Previously in their lives
when they were younger, their parents would make all the decisions and
they did not care but as they grow older, they desire to have some say in
their travels. This has the potential to create some tension among parents
and their children based on vacationing preferences.
 c. Key Finding: Young adults like to have a say in family vacations as they
get older which means vacation destinations need to not only appeal to
younger family activities like a traditional family vacation group but also
appeal to young adults with special offerings for them to participate in so
there can be a compromise among children and their parents.

3. Akhshik, A., Rezapouraghdam, H., Ozturen, A., & Ramkissoon, H. (2022, August 11).
Memorable tourism experiences and critical outcomes among nature-based visitors: a
fuzzy-set qualitative comparative analysis approach. Current Issues in Tourism, 1–23.
https://doi.org/10.1080/13683500.2022.2106196. Retrieved September 25, 2022, from
https://www-tandfonline-com.pluma.sjfc.edu/doi/full/10.1080/13683500.2022.2106196
a. Scholarly Research
b. Summary: There is a globally increasing demand for nature-based
tourism. Encouraging tourists to participate in environmentally friendly
activities can create loyalty among tourists to continue to visit that
destination. Therefore an individual’s emotional assessment of a place
can create memorable experiences. This leads to many individuals’
behaviors and intentions for the future being based upon previous
emotional bonds they have made with places in the past. Environmentally
friendly activities and being in nature can make people keep wanting to
return.
c. Key Finding: Destinations that offer environmentally friendly activities
have the potential to create for frequently returning tourists as they create
memorable and emotional experiences.

4. Gilson, R. H. (2022, May 30). Population in Catskills surging after years of loss. Times
Union. Retrieved September 25, 2022, from
https://www.timesunion.com/hudsonvalley/catskills/article/Catskills-see-surge-in-
population-after-years-of-17203727.php
a. Media Coverage
b. Summary: The Catskills region has seen a great increase in its population
over the last few years. This increase comes after many years of
population decline. This year all 5 counties in the Catskills were a part of
the top 10 counties for population growth in New York State. Sullivan
County and Greene County were the counties with the greatest growth in
populations. This increase comes directly following the Covid-19
pandemic when many people opted to get out of crowded areas and
cities.
 c. Key Finding: The Catskills region has grown tremendously since the
Covid-19 pandemic, therefore leading to more lively areas and new
businesses for tourists to enjoy.

5. Tourism Satellite Accounts Data Sheets | U.S. Bureau of Economic Analysis (BEA).
(n.d.). Retrieved September 25, 2022, from https://www.bea.gov/tourism-satellite-
accounts-data-sheets
a. Government Data
b. Summary: Data from the U.S. Bureau of Economic Analysis shows the
amounts tourists spend on travel expenses. This data includes the
amounts people spend on airfare, lodging, food, shopping, etc. Shopping
had the highest amount of money spent followed by food/beverage and
gasoline. This data was pulled from 2020 so gasoline had a higher amount
of money spent on it for travel than airfare costs. This was most likely due
to Covid-19 and people venturing out with their car for closer road trips
compared to on planes.
c. Key Finding: According to this data set, when people travel they spend a
lot more on shopping than they do on any other costs.

6. Barroso, A., Parker, K., & Fry, R. (2020, May 30). Majority of Americans Say Parents
Are Doing Too Much for Their Young Adult Children. Pew Research Center’s Social &
Demographic Trends Project. Retrieved September 25, 2022, from
https://www.pewresearch.org/social-trends/2019/10/23/majority-of-americans-say-
parents-are-doing-too-much-for-their-young-adult-children/
a. Think Tank
b. Summary: Many young adults between the ages of 18-22 are not
financially independent from their parents. In 2018, only 24% of young
adults were financially independent of their parents. However, this
research shows that 64% of adults think that by 22 or younger, young
adults should still be financially independent and not rely on their parents.
The number of young adults depending financially on their parents has
increased over the years. In 1980, 32% of young adults were financially
stable on their own and in 2018 that number was down to 24%. This data
is based on whether or not a young adult is making $19,128 per year
based on the Census' poverty line for 2018.
c. Key Finding: Many young adults between the ages of 18-22 are making
less than $20,000 per year and still relying on their parents for financial
help.
7. Is Gen Z the Most Success-Oriented Generation? (n.d.). Barna Group. Retrieved
September 27, 2022, from https://www.barna.com/research/is-gen-z-the-most-success-
oriented-generation/
a. Think Tank
b. Summary: This study shows that hobbies and pastimes are one of the
most valuable things to Gen Z. This helps them establish their identity and
self-worth in society. Professional and educational achievements also go
hand and hand. The data also shows that enjoying life and following one’s
dreams is a high priority for those to reach by the age of 30. This study
gives a greater understanding of what young adults seek out and what
those things actually mean to them.
c. Key Finding: Young adults find their value and identity in how they spend
their time which seems to always allude to being successful or having the
appearance of being successful.

8. Uğur, N. G., & Akbıyık, A. (2020, October). Impacts of COVID-19 on global tourism
industry: A cross-regional comparison. Tourism Management Perspectives, 36, 100744.
Retrieved from September 28, 2022, from https://doi.org/10.1016/j.tmp.2020.100744
a. Case Study
b. Summary: This data shows how the tourism industry is so deeply
sensitive and impacted by any global crisis. Much of this research took
place surrounding the Covid-19 pandemic and how tourism and travelers
were affected. Cancellation policies and flexibility moving forward are
huge things for travelers since the pandemic caused people to be aware
and be prepared for anything to happen. Travel insurance has been
another aspect that people think much more about and place more value
on than previously. No matter what region you were in across the globe,
the tourism industry during the pandemic all faced similar challenges and
lasting effects.
c. Key Finding: Travellers do not want to be stuck to anything anymore when
traveling but instead have room for change and flexibility based on the
past few years people have experienced.

9. National Travel and Tourism Office. (n.d.). International Trade Administration |

Trade.gov. Retrieved September 28, 2022, from https://www.trade.gov/national-travel-
and-tourism-office
a. Trade Association
b. Summary: The National Travel and Tourism Office created a campaign
with many strategies for 2021 that focused on advertising U.S.
destinations for travel in order to recover (economically speaking) from
 the pandemic. They created consistent messaging that would be
displayed across many travels, tourism, and outdoor recreation
associations for travelers to see. In order to gain awareness of the
booming tourism and travel destinations in the U.S., one strategy was to
partner with large-scale international events. They also ensured that there
was an array of diverse tourism experiences to offer that would meet the
need of every kind of person. This campaign was extremely thought out
from the research, to the planning to the messaging and then promoting.
c. Key Finding: Showcasing an array of travel experiences and destination
offerings is key to being inclusive and appealing to a variety of travelers.

10. Marijuana use at historic high among college-aged adults in 2020. (2022, January 19).
National Institute on Drug Abuse. Retrieved September 30, 2022, from
https://nida.nih.gov/news-events/news-releases/2021/09/marijuana-use-at-historic-high-
among-college-aged-adults-in-2020
a. Trade Association
b. Summary: Young adults, in college and not, were surveyed between the
ages of 19-22 on their substance use. Marijuana use has increased among
young adults drastically in the past three decades. Similarly, vaping and
nicotine use has also increased. Both of these areas have increased
during 2020, and as a result of the Covid-19 pandemic. Alcohol use and
binge drinking also follow these trends as well.
c. Key Finding: Young adults are depending on substances as a part of their
daily lifestyle.

11. Lee, J. (2021, June 8). Impact of COVID-19 on the mental health of US college students
- BMC Psychology. BioMed Central. Retrieved September 30, 2022, from
https://bmcpsychology.biomedcentral.com/articles/10.1186/s40359-021-00598-3
a. Scholarly Research
b. Summary: Mental health among young adults has been deeply affected
during the Covid-19 pandemic. Increased depression, anxiety, and
loneliness have taken precedence among the majority of young adults.
Concerns around school and worries about finances are attributed to
many of these feelings among young adults after the obvious concerns
around the virus itself. 50% of adults surveyed said that they gained
weight during the pandemic due to an increase in eating. Overall the
pandemic has had a lot of negative effects on some young adults that
have led them to a place of discouragement and loss in their lives during
this season.
 c. Key Finding: Many young adults have come out of the pandemic with
mental health issues that they now are having to deal with on a daily
basis.

12. Reisman, N. (2022, July 15). Is the summer tourism season making a comeback in New
York? Spectrum News 1 Central NY. Retrieved September 30, 2022, from
https://spectrumlocalnews.com/nys/central-ny/ny-state-of-politics/2022/07/14/is-the-
summer-tourism-season-making-a-comeback-#
a. Media Coverage
b. Summary: Tourism in New York is the third largest industry in the state. ⅓ of
tourism jobs were lost during the pandemic in New York State. While many jobs
in the industry are still in need of employees, spending however has recovered.
On the other hand, however, with inflation taking a toll on many Americans, it
actually has worked in New York’s favor as they are not getting a lot of in-state
residents participating in their tourism offerings instead compared to out-of-state
travelers. Many hotels and restaurants are still only operating at a fraction of the
capacity due to a lack of staff, not any pandemic effects.
c. Key Finding: New York State tourism is beginning to bounce back since the
Covid-19 pandemic, however, staff shortages still cause challenges.

13. Smithwick, K. (n.d.-b). Economy. Retrieved September 30, 2022, from

https://mhvcommunityprofiles.org/economy/tourism-revenue
a. Trade Association
b. Summary: In 2020, visitors to the Mid-Hudson Valley contributed over $2
billion to the region’s economy. This was actually a 37% decrease since
the year prior due to the pandemic. Sullivan County had the highest per-
person revenue ($5,436) in 2020. Putnam County, however, had the lowest
per-person revenue at $508. The Catskills regions surely took a hit
economically from the pandemic.
c. Key Finding: The Mid-Hudson Valley region normally brings in over $2
billion to the region’s economy which alludes to a lot of money being
spent which also leads to the area attracting the right type of people who
will spend the money.

14. Buffa, F. (2015, October 20). Young Tourists and Sustainability. Profiles, Attitudes, and
Implications for Destination Strategies. Sustainability, 7(10), 14042–14062. Retrieved
October 2, 2022, from https://doi.org/10.3390/su71014042
a. Scholarly Research
b. Summary: This research took a deep dive into the decision-making of
many young adults when it comes to traveling. 94% of people said that the
 internet was their main source of information, followed by word of mouth.
The discovery of new landscapes and new cultures was very important to
many travelers as a part of their experience. Younger tourists also showed
interest in local food to fully immerse themselves in the culture.
Sustainability is an area that was shown to be very important for young
tourists to value as well while they travel and some even agreed to pay
more just to protect the environment and lean toward more sustainable
options.
c. Key Finding: Authenticity and sustainability are two things that young
adults really value when traveling.

15. Marvar, B. C. A. (2017, July 24). New York’s Catskills see a big vacation revival. CNN.
Retrieved October 2, 2022, from https://edition.cnn.com/travel/article/catskills-new-york-
vacation-revival
a. Media Coverage
b. Summary: This article refers to the Catskills as having a tourism revival.
New chefs, artisans, and hospitality businesses are opening. The towns
are being made for a weekenders dream with plenty to do. It’s a slower
paces feel in the middle of nowhere that is still yet somewhat close to
major cities for people to travel to quite easily. AirBnB’s are continuously
taking over this region as it continues to attract tourists.
c. Key Finding: The Catskill’s tourism industry has made a huge comeback
and is not only attracting travelers but entrepreneurs as well.