Hubungi
Bekasi, West Java
082232759450 (Mobile)
asiyah.khoirunnisaa@gmail.c
om
www.linkedin.com/in/asiyah-
khoirunnisaa-155016a9 (LinkedIn)
Keahlian Teratas
Marketing Event Planning
Community Health
Community Management
Certifications
Workshop : Creative Guidelines for
Social Media (non certified)
Effective Interaction with Customers
Through Content Marketing
Workshop : Advertising and Digital
Sales 101 : How to Win Customers
Through Facebook, Instagram and
WhatsApp (non certified)
Dasar Digital Marketing
UI UX : Understanding UI/UX
to Deliver Flawless Customer
Experience
Asiyah Khoirunnisaa
Social Media Specialist | Project Campaign | Community Specialist |
Event Specialist at Health Tech
Kota Bekasi, Jawa Barat, Indonesia
Ringkasan
As a Social Media and Project Campaign Officer, my responsibilities
include strategizing and executing social media campaigns,
managing multiple platforms, analyzing engagement metrics, and
collaborating with cross- functional teams.
Pengalaman
PLans Fertility
Social Media, Community & Event Specialist
Desember 2023 - Present (5 bulan)
Jakarta
SPRINTHINK
Social Media & Project Campaign
Oktober 2021 - Present (2 tahun 7 bulan)
Indonesia
Responsibility :
•Develop and implement comprehensive social media strategies across
various platforms to enhance brand visibility and reach.
•Create creative and engaging content for social media channels, including
text, images and videos to attract and retain a large audience.
•Manage and monitor social media accounts, ensuring consistent branding,
timely responses to inquiries, and proactive community management.
•Analyze social media metrics and performance data to evaluate campaign
effectiveness and identify areas for improvement.
•Collaborate with internal teams and external stakeholders to plan and execute
integrated marketing campaigns that align with business objectives.
•Stay updated with industry trends and best practices to optimize social media
presence and leverage emerging platforms or technologies.
•Conduct market research and competitor analysis to identify new
opportunities and make data-driven recommendations. Coordinate project
campaigns, overseeing timelines, deliverables, and budgets to ensure
successful execution.
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•Provide regular reports and insights on social media performance, campaign
results, and audience behavior to stakeholders.

Impact:
•Increase engagement on Tiktok; video views +118%, shares +100%, profile
visit +68%, likes +121% in a 2 week ORGANICALLY
•Increase Instagram reach +122% and followers +31% in a 2 week
ORGANICALLY
•Achieve 2000++ submissions (more than the target) in 2 weeks for the client
company's innovation program (Pegadaian Innovation Award on 2022 and
2023)

Basmala
Creative Director and Social Media Specialist (self employee)
Januari 2020 - Desember 2022 (3 tahun)
Indonesia

•Carry out material surveys and make product designs

•Coordinate with vendors in the context of production
•Develop, implement and manage our social media strategy after conducting
competitive research, platform determination, messaging and audience
identification
•Plan, create, publish and share new content (including original text, images,
video) on a daily basis that builds meaningful customer connections, increases
brand awareness and encourages community members to engage with the
brand
•Develop social media campaigns
•Stay up to date with the latest social media best practices and technologies
•Monitor customer engagement and suggest content optimization
•Capture and analyze the appropriate social data/metrics, insights and social
media best practices to measure the success of every social media campaign,
then use that information to refine future campaigns
•Create content plan for company social media (>20 content per month)
•Designing brand personas
•Be content production
•Do Content Writing
•Set digital ads
•Handling complain

Ruangguru
6 bulan

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Government Relations Intern
Oktober 2017 - Maret 2018 (6 bulan)
Greater Jakarta Area, Indonesia

•Make the engagements with stakeholders through phone calls, email and chat
applications.
•Responsible for make a engagement with 7 provinces, namely west sulawesi,
south sulawesi, south sulawesi, north sulawesi, gorontalo, banten and DKI
jakarta.

Video Script Writer Intern

Januari 2018 - Februari 2018 (2 bulan)
Greater Jakarta Area, Indonesia

-create a script based on the video flow with a target of 2-3 script per day
-create animated guides based on video flow
-coordinate with the content production team, video editing and master teacher

Pendidikan
University of Indonesia
Bachelor's degree, Public Health · (2018 - Desember 2021)

Universitas Indonesia (UI)

Diploma, Hospital Management · (2014 - 2017)

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