Racetrack Store Layout

The racetrack layout is a loop that takes customers through the store in a large
perimeter. This layout typically features a center display and an array of shelves or
racks on the walls. The racetrack layout can be an effective design in stores that
benefit from showing the customers its entire inventory.

Merchandise Sold
 Apparel: Clothing, shoes, and accessories are often sold in racetrack layouts
because they are relatively easy to browse and compare. Customers can easily walk
down the aisles and see all of the different options available.
 Home goods: Furniture, home decor, and kitchenware are also good candidates for
racetrack layouts. These items are often purchased by impulse, so it is important to
make them easy to see and touch.
 Electronics: TVs, computers, and other electronics are often sold in racetrack layouts
because they are typically high-ticket items that customers want to see in person.
This layout allows customers to easily compare different models and brands.
 Toys: Toys are another good option for racetrack layouts. Children can easily walk
down the aisles and see all of the different toys available. This can help to increase
impulse purchases.
 Food and beverage: Grocery stores, convenience stores, and other food retailers
often use racetrack layouts. This allows customers to easily see all of the different
food and beverage options available.

In addition to these types of merchandise, racetrack layouts can also be used to sell
a variety of other products, such as sporting goods, office supplies, and health and
beauty products. The specific types of merchandise that are sold in a racetrack
layout will vary depending on the type of retail store.

The racetrack store layout is a popular choice for many retailers because it is
efficient and effective at directing customer traffic. It also allows retailers to
showcase their entire inventory and promote impulse purchases. However, it is
important to note that not all types of merchandise are well-suited for racetrack
layouts. For example, bulky or heavy items may be difficult to move around in a
racetrack layout.

Advantages
  Increased customer traffic: The racetrack layout is a great way to direct customer
traffic throughout the store. Customers are naturally drawn to the center of the store,
where the most popular items are typically displayed. This can help to increase sales
and profits.

 Increased impulse purchases: The racetrack layout also encourages impulse

purchases. As customers walk down the aisles, they are exposed to a variety of
merchandise that they may not have originally intended to buy. This can lead to
unplanned purchases, which can boost sales.

 Easy to merchandise: The racetrack layout is easy to merchandise. The aisles are
wide and open, which makes it easy to set up displays and promote products.

 Efficient use of space: The racetrack layout is an efficient use of space. The aisles
are narrow, which allows retailers to fit more merchandise in the store. This can help
to increase sales and profits.

Disadvantages
 Can be boring: The racetrack layout can be boring for customers. The aisles are long
and straight, and there is not much variety in the layout. This can make customers
lose interest and less likely to spend time in the store.

 Can be difficult to navigate: The racetrack layout can be difficult to navigate for
customers who are not familiar with the store. The aisles can be crowded, and it can
be easy to get lost. This can lead to customer frustration and decreased sales.

 Not suitable for all types of merchandise: The racetrack layout is not suitable for all
types of merchandise. Bulky or heavy items may be difficult to move around in a
racetrack layout. This can make it difficult for customers to shop and can lead to
decreased sales.

Examples
 Target: Target is a popular department store that uses a racetrack layout to showcase
its wide variety of merchandise. The aisles are wide and open, making it easy for
customers to walk around and browse the products. The center of the store is
typically reserved for the most popular items, such as clothing and electronics.

 Walmart: Walmart is another major retailer that uses a racetrack layout. The aisles
are even wider than Target's, making it easy for customers to navigate the store. The
center of the store is typically reserved for groceries and other essential items.