Uniworth store layout

​ hen you walk into a retail store for the first time, whether a uniworth
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Stores Inc. or Barry’s Bike Shop, chances are your first impression will have a significant role in
a decision to buy something. If you came in to buy a certain item, maybe you’ll end up buying
something else as well — or a more expensive (and higher profit) item instead. If you feel like a
fly trapped in a spider’s web, the feeling is not unwarranted.

Even before you walk in, the store’s “curb appeal” is working on you. Signage colors, window
displays and an appealing entryway that is clean and uncluttered affect your willingness to
spend time and money at this particular store. Smart retailers know all this and do their best to
deliver the appearance of a store worth your patronage.

Analyzing shopper behavior is a growth industry, whether the shopping is done online or in a
brick-and-mortar store. Online shopping has built-in data collection methods that can provide
the seller with a blizzard of data on what shoppers are doing on a website and what they are
buying or not buying. Brick-and-mortar retail does not have the same advantage, but it has been
around long enough that virtually every retailer implements a few tricks to help separate
shoppers from their money.
Following is the Uniworth floor plan. Here are some tactics Uniworth and other successful
retailers use to entice shoppers or persuade them to buy more.

Impulse areas​.
Typically at the cash registers and, also typically, stuffed with candy and other
treats that shoppers can buy as a reward for a shopping job well done. Or to quiet demanding
children
Store-in-a-store
. This may not actually mean a branded store-within-a-store but a portion of the
floor space that has been decorated differently to make it stand out. Special lighting along with
wood floors and shelving send an upscale message and consumers will pay more to be part of
that message.
Endcaps​.
The ends of long rows of shelving (called gondolas) were originally used to promote
special pricing offers. By adding signage that made the endcaps look like discounted offers,
retailers can now place full-price items on these endcaps and expect to see higher sales.
Eye (and buy) level​.
Most shoppers don’t want to bend down to examine an item nor do they
want to have to reach way over their heads to get something. The items that stores promote the
most are somewhere between eye level and waist level. Brands often compensate
supermarkets with placement fees for these most favored positions.
Traffic builders​.
Putting everyday items at the back of the store exposes shoppers to more
potential purchases. It also tends to make them mad. It’s a trade-off.
Action Alley​.
 This is the power aisle, the most central area of the store and one where it is
typical to see one-off promotions or seasonal items. The impression on shoppers is that more
good deals await as they get deeper into the store.
Shoppers also expect to find store-brands that cost less right next to the big brands.

Overall environment​. Primarily this means the overall look of the store and clearly identifying
sale items and locations. Wal-Mart has been remarkably consistent with its “rollback” and other
pricing signage. Shoppers looking for bargains know by now just exactly what to look for.
Product range ​is also important for all the companies thats why Uniworth effectively managing
this factor which include product depth and breadth .
Uniworth have large number of different product like trousers and shirts and in this product
there are different varieties available for the consumer

Encouraging shopper​ traffic to move to the store’s best advantage. Most shoppers travel
around the perimeter of a store, and counter-clockwise movement is the way most shoppers
prefer to traverse through a store. Research done in 2008 shows that shoppers who move
counter-clockwise spend on average $2 more per trip to the supermarket. That’s not a lot, but
then retail is not exactly a high-margin business and every extra dollar is welcome.
Using color and smells​ to create an impression. It’s no accident that Wal-Mart puts its bakery
at the front of the store. The smell of freshly baking bread is warm and inviting.
Making it hard to find things. If shoppers cannot easily locate the item they came into the store
to buy, they typically begin to look at other items they had no intention of buying and
occasionally that turns into a sale.

2: Promotional strategy of uniworth

Established in 1971, Uniworth has been in the fashion
wear business for over 40 years now. Uniworth is the oldest & absolute menswear brand of
Pakistan. Starting as a clothing brand for women and kids; Uniworth realized the need for a
men’s formal wear brand and so in 1991, Uniworth launched its formal suiting line up for men.
Over the years, Uniworth kept growing and launching products as per the contemporary men’s
fashion. With every passing year the wardrobe for men kept improving due to the untiring efforts
of stylist designers and team.

A regular at the Annual Academy Award it has been the ultra premium and exclusive fashion
wear with the branded suits donned by the leading lollywood men the evening gowns and
other haute couture dresses worn by the gorgeous lollywood women.
In another event which is conducted in different big cities of Pakistan attended by over
thousand of people and a dash of celebrities, Uniworth admitted common people in to witness
the catwalk presentation to promote his product
Uniworth uses dark colors with rich lighting and contrasting themes to promote their products.
Regardless of the product, Uniworth seeks to be known as an elite brand with the highest
quality and best products for a demanding consumer. The symbols, language, colors and
imagery used reinforces this concept of the products by cementing into the consumers mind, the
image and brand recognition which the company is hoping will sell its products.
Uniworth mostly promote its product through following ways
● Advertising: Making add from the famous celebrities and then advertise it through
different communication channels is the way to promote product by uniworth
● Sales Promotion : Uniworth promote its product by giving discount offers to
customers ,price off and consumer sweepstakes
● Publicity: uniworth promote it's product by giving different add in magazine

3:Uniworth HR strategy
As we know the uniworth is a famous brand for clothing and others
accessories for elegance class and growing day by day this is because of effective and efficient
the employees. The company properly design a strategy for choosing employees which match
with the company goal and mission and then the company managing these employees by
making different strategy and plans . So how does the people division at uniworth help to
reduce the risk of business failure, and help drive the company’s success through people? The
answer is employees are the common organisational bridge that ties all of uniworth strategies
and tactics together to insure the achievement of the company’s aggressive goals. The only
way the company’s executives can accomplish their seven overriding strategies (price,
operations, culture, key item/products, expenses, talent, and service) is by aligning HR strategy
is to focus uniworth employees to do everything they possibly can to hold down cost and, they
do. Whenever Uniworth is successful in lowering its expenses, it passes those savings along to
its customers in the form of lower prices putting even more pressure on its competitors
●
HR’s role is to focus Uniworth leaders and employees on continuous learning,
continuous improvement, superior execution, employee empowerment, and employee
ownership all designed to create synergistic teamwork. Uniworth teams are highly
productive but at the same time the staffing levels are lean.
●
For Uniworth, its corporate-level strategy and business-level strategy, as I analyzed is
the low cost leadership. Then I’ll focus on its HR strategy. Uniworth builds its low cost
leader on employment policies that help it to achieve extraordinarily low employment
costs. Through low-cost HR activities, Uniworth tried to maintain it’s predominate
competitive advantage