DESCRIBE YOUR STORE IMAGE AND AMBIANCE

There has never been a more important space for luxury brands, than that of their retail
stores. From the lighting to the materials, from the music to the bespoke furniture,
boutiques offer an unrivalled environment in which brands can express their values and
visions, and encapsulate the prestige of their houses. At the intersection of commerce,
art and hospitality, stores have become venues for exclusive events, VIP cocktail
receptions, presentations in invitation-only salons, private exhibitions and of course
memorable shopping experiences.

1. Basic Retail Floor Plans

A well-planned retail store layout allows a retailer to maximize the sales for each square
foot of the allocated selling space within the store.

Store layouts generally show the size and location of each department, any permanent
structures, fixture locations and customer traffic patterns.

Each floor plan and store layout will depend on the type of products sold, the building
location and how much the business can afford to put into the overall store design.

Below are a few basic store layouts.

a) Straight Floor Plan

Straight Floor Plan

The straight floor plan is an excellent store layout for most any type of retail store. It
makes use of the walls and fixtures to create small spaces within the retail store. The
straight floor plan is one of the most economical store designs.
b) Diagonal Floor Plan

Diagonal Floor Plan

The diagonal floor plan is a good store layout for self-service types of retail stores. It
offers excellent visibility for cashiers and customers. The diagonal floor plan invites
movement and traffic flow to the retail store.

c) Angular Floor Plan

Angular Floor Plan

The angular floor plan is best used for high-end specialty stores. The curves and angles
of fixtures and walls makes for a more expensive store design. However, the soft angles
create better traffic flow throughout the retail store.
d) Geometric Floor Plan

Geometric Floor Plan

The geometric floor plan is a suitable store design for clothing and apparel shops. It
uses racks and fixtures to create an interesting and out-of-the-ordinary type of store
design without a high cost.

e) Mixed Floor Plan

Mixed Floor Plan

The mixed floor plan incorporates the straight, diagonal and angular floor plans to
create the most functional store design. The layout moves traffic towards the walls and
back of the store.

For our store floor plan we had decided we will choose mixed floor plan because of the
design will help to make more easy to display the gift product.
2. Store Fixtures & Displays

Learn which store fixtures, shelving, racks and other retail displays to use in your store.
Tips for selecting gridwall, pegboard and slatwall.

a) 3 Tips for Choosing Customer-Friendly Fixtures

One key way to attract and keep the attention of shoppers is to create an environment
that is conducive to shopping – and one key way to do that is to use compelling,
interchangeable store fixtures and retail display systems to keep your store fresh,
interesting and appealing.

Win customers by using retail display systems that are customer friendly: in other
words, harness the powerful psychology of shopping. People love to shop. In fact, a
great number of people consider shopping a relaxing leisure activity or even their
hobby, so, retailers in general have an eager audience that is ready and willing to buy
its products – but, they also have significant competition and so they must woo and win
the attention of their potential customers.

One key way to attract and keep the attention of shoppers is to create an environment
that is conducive to shopping – and one key way to do that is to use compelling,
interchangeable store fixtures and retail display systems to keep your store fresh,
interesting and appealing.

b) Create an Attractive Display

A creative display can draw the customer in, promote a slow-moving product, announce
a sale, or welcome a season. Some stores located in a mall or other structure may lack
windows, but don't despair. There are many places throughout the store to build
beautiful displays.

Creating an attractive product display can draw the customer in, promote a slow-
moving item, announce a sale, or welcome a season. If your store front is fortunate
enough to feature one or more windows, then you have one of the most proven (and
least expensive) forms of advertising at your disposal.

Some stores located in a mall or other structure may lack windows, but don't despair.
There are many places throughout the store to build beautiful displays. Take a look at
the flow of traffic in your store. Are there any areas that are a focal point for customers?
Your local community may have individuals or visual merchandising companies you can
hire to dress your windows, but if you're concerned with saving money, the following tips
will help you create an attractive display.

c) Visual Display Tool Box

Before designing a product display, put together a visual display tool box to keep on
hand. By having all of these items in one location it will save time in actually preparing
the display.

 Scissors, Stapler, Two-Sided Tape, Pins

 Hot glue sticks and glue gun
 Monofilament Fishing Line
 Tape Measure
 Razor Blade/Utility Knife
 Hammer, Nails, Screwdriver, Screws
 Notepad, Pencil, Marker
 Signage, Sign Holders
 Glass Cleaner/Paper Towels
 Props (Non-merchandise Items)

Take time to plan the display. Consider what you want to accomplish, develop a budget
and determine a central theme. You may even want to sketch your display on paper.
Gather your visual display tool box, the merchandise and any props. Make sure all
materials and location (tables, windows, racks) are clean. Choose a slow time of the
day or build the display after hours.

d) Elements of Effective Visual Merchandising

 Balance: Asymmetrical rather than symmetrical balance with the display.

 Size of Objects: Place the largest object into display first.
 Color: Helps set mood and feelings.
 Focal Point: Where product and props/signage and background come together.
 Lighting: Should accent focal point, if possible.
 Simplicity: Less is more so know when to stop and don't add too many items.

Once the display is finished, add appropriate signage. Take photos of the display and
keep record of the product sales during the display's existence. Save your information in
a file folder for easy reference. By documenting its success, you can re-create the
display next year or if it flops, you can make sure you don't repeat the same mistakes.

Like any other aspect of retailing, creating an attractive display takes a little skill and lots
of trial and error. As your store changes, so will your opportunities for visual displays.
Keep working at designing eye-catching and innovative ways to make your retail store
profitable through visual merchandising.

2-Way Display Rack Accessory Displays 4-Way

Garment Rack Body Forms and Mannequins Round Rack

Garment Display Cube Units Grid Merchandiser

Slatwall Merchandiser Slatwall Panels Full

Vision Display Case Half Vision Display Case Wrap

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