MMS – A | BATCH 2019-21 | GROUP 3.

COMPANY PROFILE
• Big Bazaar is part of Future Group founded in 2001.
• Big Bazaar is a chain of hypermarket in India.
• There are 214 stores across 90 cities and towns in India
covering around 16 million square feet Of retail space.
• Big Bazaar offers a wide range of merchandise including
fashion and apparels, food products, general merchandise,
furniture, electronics, books, fast food and leisure and
entertainment sections.
 Big Bazaar
Type Private

Industry Retail

Founded 2001; 18 years ago

Founder Kishore Biyani

Headquarter Mumbai, Maharashtra ,India

Number of location 295 stores nationwide

Area served India

Key people Sarvesh Shivnath Shukla (Founder)

Sadashiv Nayak (President and CEO)
 Opportunities
• A lot of scope in Indian
organized retail as it stands at
approximately 4%.
• Increasing mall culture in India.
• More people these days prefer
to visit big stores where they
can find large variety under one
roof
Challenges
• Competition from other value
retail chains such as Shoprite,
Reliance (Fresh and trends),
Hyper city and Dmart .
• Unorganized retail also appears
to be a threat to Big Bazaar's
business.
• International players looking to
foray India
 Primary Research Conducted on
Store Employees
• What is the working hour for purchase departments in big bazaar?
 Mostly time is according to the situation maximum it is up to 8 hr.

• Why do you want to work at big bazaar?

 Culture of big bazaar is having friendly environment .

• From where did the big bazaar purchase they product?

 Big bazaar purchase they product mostly purchase they good from the company
salespersons

• How do you all ensure that you always put customer need first?
 Retail environment are competitive and business can go down with one honest mistake so
they always try to work hard to full fill they customer needs
Primary Research Conducted on Customers

From where did they know about Big Bazaar?

TV ADS NEWSPAPER

RADIO RECOMMENDATION
10

30%

70%

90

YES NO
YES NO
Where they satisfied with the service at Big
Bazaar?

11%

25%

64%

SATISFACTORY UNSTISFACTORY ANERAGE

Picture with the employee
at Big Bazaar

Picture with the

customer at Big Bazaar
Recommendations From Our Team Based on primary
and secondary research made.
• Infrastructure & facilities.
 Chocolate counters should be displayed near the toy sections so that it can easily
attract the attention of kids.
• Category and product placement in the store.
 Sometimes the shelves remain empty . So it is the task of salesperson to put all the
products , which are lacking on the shelf.
• Use of Visual Merchandising & in store branding.
 Straight rack to hold lots of apparels .
• Initiatives to improve Customer experience in the store.
 There should be sitting arrangement for old and children as they get tired.
• Sales persons and their attitude.
 Should be optimist take over intersect at work.
 Data Collection Method
The source of data collection were:
Primary data:
the primary data is collected through structured questionnaires and
with direst interview with customer and with organization people.

Secondary data:
the secondary data is collected through the materials given by the
organization, book, retail journals, internet.

THANK YOU