Project Report

BY - MANSHA SHAIKH
(DIGITAL MARKETING INTERN)
Basic Introduction
Designation: Celebrity acquisition
Contact person: Sana Shaikh
Expected behavior:
 identify key players in the different genre
 acquire celebrity/artist for ARMSPRIME
 Onboarding celebrity
Overall work done so far
Data of around 650+ celebrities was maintained which consist following aspects:
 Name
 Email address
 Instagram/ YouTube/ Facebook (Social Media Links).
 Contact person
 Contact number
 Status
Overall work done so far
Onboarded two celebrites :
 Kiran Rathod
 Pooja Kanwal
WIP:
• Shadab khan
• Deepak Thakur
• Neha narang
• Nikul desai
• Shalini Sahute
• Ajaaz ahemad
Improvements
 Trying to connect with celebs via email/ Instagram
 Describing the essence of the website
 Briefing them about the revenue model and also how the whole process run
once they associated with us
 Explaining them terms and conditions regarding our company
 Elucidating the opportunity they get once they associates with us
 Convincing them to get onboard
Impact of the mentioned improvements
 Describing the essence of the website actually did brand positioning in a positive way
 Briefing them about the revenue model created a comfortable aura amongst the
celebrities on boarding which also enhanced them towards knowing the onboarding
process
 Many companies post links throughout their process explaining them terms and
conditions regarding our company which is mostly ignored by many people and
leads to miss conception after the onboarding process, so we explained them terms
and conditions regarding our company before the process
Learnings
Brushed up communicating skill
 it was very important for me to keep the check on my dos and don'ts while
communicating with the artist. As it was very important for me to give them a clear
idea regarding our website.

Industry overview
 Being a fresher I have never had such a close exposure to the media industry in such
a way. As this internship period gave me an opportunity to explore the sector well
which can be beneficiary for me in the future.
 Learnings
Tracking data:
• Keeping track of the activity is very important which I realized during this Intership.
• Maintaining excel sheet was a rescue what ever knowledge I have regarding this tool I
was able to implement it during my internship

Never give up
 Leads or no leads
Implementation that can be done
 Apart from reaching out celebs for our website we should also try to engage
their fans too as most of the people are still unfamiliar with our outstanding
concept, we can implement sales promotion strategy for example we can run
small give away campaign on our social media handle in which participant can
get goodies signed by there favorite celebs or a chance to interact with them for
free by tagging as many of friends they can.
THANK YOU