Visibility

Visibility involves putting yourself into the limelight or allowing yourself to be

positioned there and it involves risk state that an individual’s visibility may lead to
their public approval and success. In an organization, an employee’s visibility is
important because the evaluation of effective performance can be very subjective,
it’s important that one’s supervisor and those in power in organizations are made
aware of one’s contribution.

How to Raise Your Visibility at Work

 Ask for more responsible assignments, so you can exhibit that you deserve
them and that your skills are underutilized. Go to your manager with
specific suggestions about how you think you can contribute to process
and system improvement, departmental efficiency, or creating a new
process or method. Make it easy for him or her to help you.
 Volunteer to represent your department at meetings, on planning
committees, and on projects. A proactive approach to work is noticed by the
bosses. Working on cross-functional teams also gives your talents exposure
outside of your own work area. It is helpful when promotions or lateral
opportunities become available. A known employee has the advantage over
one who is not known.
 Build your relationship with your boss. Check in with him or her periodically
whether you need to or not. Your boss is a person, too. Don't make fake
requests or pretend ignorance if you have the answer. But, running the
answer by the boss, telling the boss what's on your mind, and making
suggestions for improvement are generally welcome interactions. You don't
have to share your private life or be friends with your boss and co-workers,
but a friendly, supportive relationship matters for success and visibility.
 If you have skills that you are not using in your current position, look for
opportunities to keep in practice. Use them; don't lose them. These
opportunities will also bring wider company exposure and broaden your
organization's thinking about what you can do. So, as an example, your
creative talents, your willingness to experiment, or your ability to mediate
conflicts will make you stand out as an employee.
  Request the opportunity to participate in seminars and training classes. Ask
to belong to your relevant professional development association and for the
opportunity to participate in its events. Then, visibly apply the new
opportunities back in the workplace. Take the application one step further.
Tell your boss and co-workers what you learned and how you plan to apply
the new information at work. It has three advantages. Your improvement
efforts improve your visibility and teaching others is the best way to make
sure you've learned the concepts. Finally, your co-workers benefit from the
time you spent and the knowledge you gained at the session.
 If your company has book clubs or interactive brown bag lunches on topics,
get involved or start them in your organization. Make sure your boss has
factored the time into your schedule so that you can become involved. Just
like the activities mentioned earlier, this participation brings all of the
benefits of broader visibility, and you can be observed by others from across
your organization in a thoughtful discussion.

Professional Success: This is what you’re aiming for in your

professional life, or your place of work. Like getting a promotion or landing
a new job. Professional success can be defined by everything you do at work
that makes you happy.
The ingredients for professional success
Before we get into turning you into a professional success, let’s look
at what you’ll need before we get started.
1.Patience: There is no such thing as an overnight success. As Seth Godin
once said, it happens “Gradually, then suddenly.” So be prepared for it to
take time.
2. Confidence: You don’t need to have superstar levels of confidence. But
you need to know that, whatever it is that you do, you’re brilliant at it.
3. Passion: Nobody else can drag you out of bed but yourself. So, make
sure what you’re doing is something you want to do.
4. Work Ethic: You’ve got to be willing to work hard, and do whatever it
takes to get to the finish line.
5. Visibility
 Professional Visibility is my term for the kind of online visibility that
gets more leads and customers from your website and across the web
and across the company. Your company depends on you becoming a
business that seems like it’s everywhere online. Professional Visibility
means being able to be more selective with the kinds of customers and
clients you choose to work with.
There are some principles for professional visibility.
Principle one: Professional Visibility means your website is as professional as
you are and reflects the quality of work you do.

Principle two: Professional Visibility means people easily find your company
when people search for companies that do what you do on search engines.

Principle three: Professional Visibility means when people Google the name
of your company that the first page of search results reflects the type of
business you are.

Principle four: Professional Visibility means people that follow your company
on social media see regular updates consistently with useful content that’s
appropriate for each social network. This reminds people that you exist.

Principle five: Professional Visibility means that when people visit your
website, they are ‘remarketed’ to throughout the web so that they have
reminders of when they considered your company.

Principle six: Professional Visibility means that your company is telling a

memorable and visually compelling story, that illustrates the problem you
solve.

Principle seven: Professional Visibility means knowing what niche or niches

your company is aggressively pursuing and providing resources and content
for those people to solve their problems, and nurture the relationship.

Principle eight: Professional Visibility means having clear calls to action

throughout your website, at the end of each page, and in social posts to
drive more business and help more people.
If you’re not implementing Professional Visibility – you’re doing yourself,
your company, and your customers a disservice. You’re shirking your
responsibility to help as many people as possible that are a great fit for your
products or services.