01

Meta's guide to full-funnel sales:

Customer

lifetime value
Learn how to increase loyalty and lifetime value of each

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Meta's guide to full-funnel sales 02

How to reconnect with high-value

Awareness
customers.
Set up a custom audience of your top-spending existing Consideration
customers. This lets you use your Meta ads to help move your
customers into the loyalty phase of the purchase funnel Conversion

Build a custom audience from a customer list and upload Loyalty

to Ads Manager
Don't have a list? Just add the URL of your purchase
confirmation or thank-you page to start building your list.
Learn more.

Tip: Upsell with a

30-day retention

Make sure that you set

the retention for
30 days when creating
your custom audience.
That way, you'll have
three to four weeks to
Get ad content ideas to keep customers upsell this high-value

coming back for more audience with exclusive

offers.

Once your custom audience for your existing customers has been created, Learn how.
entice them to continue shopping by sharing exclusive offers in your ads:

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