Explore A Bouquet Of Exclusive

Discounts & Offers With KwikCheckout

A Playbook For Shopify D2C Brands

Discover numerous ways to effectively and efficiently

leverage discounts & offers to increase conversions,
improve AOV, and encourage repeat purchases.

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Discounts: The D2C Engine For Growth

Discounts play a pivotal role in driving a D2C company's success.

On average, discount campaigns help increase sales by almost 25%,

with a 15% rise in customer acquisition. Many reports suggest that 70%
of shoppers are more likely purchase from a brand that offers
discounts. And, 80% of these shoppers have a higher chance of
converting into loyal customers.

Discounts are the lifeblood of D2C. They fuel sales growth, attract new
customers, and foster loyalty. In a competitive online landscape like
India’s, offering strategic discounts can be the key to unlocking
success, drawing customers in, and keeping them coming back for
more.

GoKwik, a leading D2C enablement company, brings for an ecstatic

range of discounting configurations that help D2C businesses to open
new profitability avenues and increase customer engagement.

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Discounts: The Fuel That D2C Brands Needs
Offering discounts to customers in India provides several advantages to a D2C brand.

Attract New Customers Boost Sales

Discounts are a powerful tool to entice new Discounts stimulate sales by creating a sense of
customers to try out an D2C brand. Many consumers urgency and encouraging customers to make
are price-conscious and are more likely to make purchases. This can lead to increased revenue,
their first purchase when offered a discount. especially during special events or festive seasons.

Competitive Advantage Customer Loyalty

In India's highly competitive D2C landscape, offering Offering exclusive discounts to loyal customers can
competitive discounts can differentiate a brand from foster long-term relationships. Loyalty programs with
its rivals and attract price-sensitive shoppers away discounts or cashback rewards can keep customers
from competitors. coming back for more.
Discounts: The Fuel That D2C Brands Needs
Offering discounts to customers in India provides several advantages to a D2C brand.

Increase Average Order Value Market Share Growth

Offering tiered discounts (e.g., "Spend $100, get 10% off") Aggressive discounting can help D2C brands gain a
can encourage customers to add more items to their larger share of the market, especially if they can
carts to reach the discount threshold, thereby increasing sustainably offer better deals than their competitors.
the average order value.

Seasonal and Festival Sales Clear Inventory

India has a culture of celebrating various festivals, Discounts help D2C brands clear out excess or
and offering discounts during these times can align slow-moving inventory, preventing losses associated
with the local traditions, increasing sales during with unsold products and making room for new
festive seasons. merchandise.
Discounts: The Variation Basket

In D2C, discounts typically fall into two distinct categories.

Manual Coupons Automatic Discounts

● Discounts are automatically applied at the

● Customers manually input or apply a
point of sale when specific predetermined
specific coupon code during the checkout
conditions are met.
process to receive the discount.
● These conditions define the eligibility criteria
● Such types of discounts offer greater
for the discount, and once satisfied, the
flexibility and precision in application.
discount is automatically subtracted from the
purchase total.

However, in each case, a discount must meet a contingent condition for it to correspond it to a certain outcome

Discount: Condition -> Outcome

Condition: The criteria that a shopping cart must qualify to be eligible to avail a discount
Outcome: The discount a customer actually gets post fulfilling the pre-defined condition
Discounts: The Must-Haves To Unlock High Conversions

GoKwik provides D2C brands with an extensive range of 200+ discounting configurations, strategically designed to enhance
customer engagement and drive higher conversion rates. We will now delve into eight key categories of discounts that exert
the most significant influence on sales performance.

Bundled Discounts Buy X, Get Y Deals

Free Gifts Percentage & Absolute Discounts

Prepaid Payment Discounts Free Shipping

Loyalty Points Gift Cards

Category 1: Bundled Discounts (The GoKwik Value Add)

Bundled discounts by GoKwik refer to an excellent pricing strategy wherein D2C brands can offer multiple products
together at a reduced combined price compared to purchasing each item individually. The discount approach has many
advantages.

Encourage Higher Purchases Help Clear Old & Dead Stock Increase Average Order Value

Promote Up-sells & Cross-sells Optimise Discount Burns Uplift Conversion Rate

Plum witnesses an average 20% increase in

GoKwik partner brands in the Beauty & Personal
conversion rate on its website whenever the
Business Impact Care category witness a minimum ~10%
brand runs Bundled Discounts-led campaigns.
increase in average order value by running
It has also reduced its discount burns by
GoKwik Bundled Discounts.
~20-25%.
Possible Conditions and Examples

Condition 1: Buy X Quantity (Product/Category/Collection) Condition 2: Buy X Quantity

Outcome 1: At Y Fixed Price (Product/Category/Collection)
Outcome 2: At Fixed Y% or Amount Off
Example: "Buy 3 Men’s grooming products at just INR 999/-,
Buy 2 Wall Clocks for just INR 399/-" Example: "Buy 2 items, get INR 100/- off; Buy 3 items, get
20%.”
{Single Coupon Code Applicable Depending On Cart Value}
{Single Coupon Code Applicable}

Condition 3: By X (Cart Value)

Outcome 3: At Fixed Y% or Amount Off

Example: "Get 10% on Purchase of Products Worth INR 2000/-,

Buy Products Worth INR 3000/- and 30% Off on total cart
value."

{Single Coupon Code Applicable Depending On Cart Value}

Bundled discounts are quite prominently used by eCommerce categories like Beauty & Personal Care, Fashion, Jewellery, FMCG, and Home
Furnishing. The very nature of this discounting feature is that it allows brands to increase platform traffic by creating a sense of urgency and
excitement in the mind of shoppers. It also encourages higher sales with increased average order value, and repeat purchases.
Category 2: Free Gifts (The GoKwik Value Add)
In its essence, Free Gifts discounting feature by GoKwik has been designed to enable D2C brands to offer free, often
pre-defined gifts, to customers on each purchase. These gifts are an excellent means to incentivise larger purchases.

Extend Instant Gratification Boost Conversion Rate Generate Positive Word-of-Mouth

Possible Conditions and Examples

Condition 1: Buy X Quantity (Product/Category/Collection) Condition 2: Buy X Quantity (Product/Category/Collection)

Outcome 1: Get a Predefined Free Gift Outcome 2: Get 1 or More Free Gifts

Example: "Buy 3 Men’s grooming products for INR 999/-, get a Example: "Buy 4 Skincare products; Get a Free Gift (Travel
shaving foam worth INR 200 free." Kit/Makeup Bag/Skin Moisturiser”

{Single Coupon Code Applicable Depending On Cart Value} {Single Coupon Code Applicable}
 Condition 3: By X (Cart Value)
Outcome 3: Get a Free Gift

Example: "Get a Free Gift on Purchase of Products Worth INR

2000/-, Buy Products Worth INR 3000/- and a Free Gift."

{Single Coupon Code Applicable Depending On Cart Value}

Free Gifts discounting feature by GoKwik is ideally an extension of its

Bundled Discounts feature. Consider it as a second plausible outcome
that brands can offer/leverage to increase average order value,
customer engagement, and drive repeat purchases.

Meanwhile, this discount feature opens a wider adoption horizon.

Besides Beauty & Personal Care, Fashion, Jewellery, FMCG, and Home
Furnishing, eCommerce categories like Consumer Electronics, Toys,
Baby Care, and Health & Wellness also leverage Free Gifts to increase
sales.,
Category 3: Prepaid Payment Discounts (The GoKwik Value Add)
A flagship discounting feature designed by GoKwik, Prepaid Payment Discounts enables
D2C brands to offer additional, supplementary rebates to customers at the payments
stage. Meaning, customers can access more discounts when paying via a prepaid
payment method.

Increase Cash Flow

Incentivise Customer Loyalty

Reduce Payment Processing Fees

Cost-effective Payment Options

Possible Conditions and Examples

Condition 1: Pay via Prepaid Payment Mode Condition 2: Pay via Prepaid Payment Mode
Outcome 1: Get Y% Off Or Flat Amount Off Outcome 2 Get Y% or Flat Amount Cashback

Example: "Pay via UPI & Get 10% off,” “Pay via Wallet & Get INR Example: "Pay via UPI and Get 100/- Cashback," “Pay Via
20/- off" Wallet and Get 20% Cashback via Reward Points.”

Condition 3: Buy X (Product/Category/Collection) Condition 4: Order Value Discount

Condition 3: Get Y/- Off on Prepaid Payment Outcome 4: Get Y% Off on Prepaid Payment

Example: "Get 20% on UPI on orders above INT 1299/-."

Example: "Buy any Electronics Item and Get INR 15/- Extra off
on UPI Payment.”

Condition 5: Select a Prepaid Payment Mode

Condition 5: Get Y% Off With Capping

Example: "Pay via UPI & Get 10% off upto INR 50/-,” “Pay via
Card & Get 20% off Upto INR 80/-."
Category 4: Gift Cards (The GoKwik Value Add)

Gift Cards are increasingly gaining

popularity. To stay abreast, GoKwik now
enables its partner merchants to embed
Gift Card application on KwikCheckout.
Customers with gift card codes can
easily apply and redeem them at the
time of checkout.

GoKwik offers complete control to

partner merchants, to
activate/deactivate gift cards, ensuring
flexibility and customization. The feature
guarantees a seamless and
industry-first experience, enabling
customers to effortlessly use their gift
cards within the GoKwik checkout
system.

Gift Card
Gift Cards: Unlocking Benefits

Increased Sales Customer Loyalty

Gift cards can lead to higher revenue as customers Gift cards encourage repeat business and can foster
purchase them for themselves or as gifts for others. customer loyalty as recipients return to make purchases.

Easy Marketing
Customer Insights
Gift cards can serve as marketing tools, featuring the
Gift card purchases and redemptions provide valuable
store's branding and promotions, helping to attract new
data on customer behavior and preferences.
customers.

Refund Prevention Cost-Efficient

When customers use gift cards for purchases, it reduces Compared to physical gift cards, digital gift cards are
the likelihood of returns and refunds. cost-effective to produce and deliver.
Category 5: Loyalty & Reward Points (The GoKwik Value Add)
According to statistics, loyalty programs can contribute to about 20% of a company's profits. Meanwhile, shoppers who
redeem reward points spend about 3.4x more than other customers. Having said that, GoKwik has seamlessly partnered with
many leading Loyalty Point and Reward Point Apps, enabling D2C brands to give customers an opportunity to earn and burn
rewards while maximising value on each purchase.

Loyalty Point App Partners Reward Point App Partners

● Reward Points work on network level

● Third-parties (reward issuer) are subject to burns

● Loyalty Points work on brand level

● Merchant and/or GoKwik are subject to burns ● Reward Points are not brand specific/brand limited
Loyalty & Reward Points: Unlocking Benefits

Customer Retention Increased Sales

Loyalty programs encourage repeat purchases, fostering Points incentivise customers to spend more to earn more
long-term relationships with customers. rewards, therefore boosting sales & revenue.

Competitive Edge Brand Loyalty

Loyalty programs help D2C brands differentiate themselves in Points, ideally help create a sense of loyalty, reducing the
today’s crowded market, attracting and retaining customers. likelihood of customers switching to competitors.

Up-selling & Cross-Selling Cost-Efficient

Loyalty rewards can seamlessly encourage customers to Compared to acquiring new customers, retaining existing ones
explore and purchase supplementary and complementary through loyalty programs is highly cost-effective. They also
products, thereby increasing average order value. encourage word-of-mouth.

Customer Feedback
Custom Loyalty Programs
Loyalty programs often open a feedback channel between the
Tailored loyalty programs can help cater specific preferences
brand and the customers, helping the former improve its
and behaviors of Indian customers and keep them intact.
offerings.
In India's competitive eCommerce landscape, offering loyalty points can serve as a strategic tool to build a strong customer
base, enhance customer satisfaction, and drive sustainable business growth.

With GoKwik, D2C brands get an

option to

● Disable cash-on-delivery
when a customer opts to earn
or burn loyalty points

● Allow gift card application

alongside loyalty rewards
Category 6: BX-GY (Buy X, Get Y) Deals
BX-GY (Buy X, Get Y) deals are one of the most popular types of discounts that D2C brands can leverage. Here, customers
purchase one (or more) item(s) at a regular price and receive another item(s) at a reduced price or for free. These deals
are quite effective and are widely used by most eCommerce segments.

Encourage Larger Purchases Uplift Conversion Rate Better Customer Acquisition

Promote Up-sells & Cross-sells Help Clear Out Inventory Increase Average Order Value
Possible Conditions and Examples

Condition 1: Buy X Condition 2: Buy X

Outcome 1: Get Y Free Outcome 2: Get Y% Off

Example: "Buy one pair of everyday slippers, get another pair Example: "Buy a Dress at Full Price, Get the Second Dress (of
for free." equal or lesser value) at 50% off."

{Single Coupon Code Applicable} {Single Coupon Code Applicable}

Condition 3: Buy X Quantity (Product/Category/Collection) Condition 4: Buy X Quantity (Product/Category/Collection)

Outcome 3: Get Y% Off (on lower-priced item) Outcome 4: Get Y% Off (Complimentary Product)

Example: "Buy one hoodie and one pair of jeans, and get the Example: "Buy a laptop, and get 30% off any laptop bag."
lower-priced item at 50% off."
{Single Coupon Code Applicable}
{Single Coupon Code Applicable}

Condition 5: By X (Cart Value) Condition 6: By X (Product/Category)

Outcome 5: Get Free Shipping Outcome 6: Get Y Brand Item Free

Example: "Purchase items worth INR 799/-, and Get Free Example: "Buy Beauty Products Worth INR 5999/-, and Get
Shipping on Your Entire Order" Noise Cancellation Headphones By Y Brand Free"

{Single Coupon Code Applicable} {Single Coupon Code Applicable}

Category 7: Percentage & Absolute Discounts
Percentage and absolute discounts are two other common types of discounts that D2C brands can offer to their
clients. Each type has its own characteristics, and they can be combined in various ways to create compelling offers.

Percentage Discounts Absolute Discount

Discounts where a specific percentage is deduced Discounts that involve subtracting a specific amount
from the original price of a product or order. They are from the original price of a product or order. They
often expressed as a percentage off the regular price. represent a fixed reduction in price.

Better Customer Clear Business Fixed Cost

Increased Sales Volume
Acquisition Savings Control

Increased Loyalty & Effective Marketing Tool, Simpler Promotion,

Repeat Business Driving Traffic Maintain Profit Margins
Reduce Confusion
Possible Conditions and Examples

Condition 1: Buy X Quantity (Product/Category/Collection) Condition 2: Buy X

Outcome 1: Get Y% Percentage Outcome 2: Get Flat Y Amount Off on Cart Value

Example: "Get 20% off on all electronic items." Example: "Save INR 399/- on your purchase of INR 3999/-
or more."
{Single Coupon Code Applicable} {Single Coupon Code Applicable}

Condition 3: Buy X (Specific Product/Category/Collection) Condition 4: Buy X

Outcome 3: Get Y% Off + Flat Z Amount Off on Cart Value Outcome 4: Get Y% Off on Cart Value + Z Amount Off At
Cart Capping
Example: "Get 15% off all clothing items and INR 50/- off your Example: "Get 10% off your entire order, plus get INR 150/-
entire order." off when you spend INR 4999/- or more."

{Single Coupon Code Applicable Depending On Cart Value} {Single Coupon Code Applicable Depending On Cart
Value}
 Condition 5: Buy X (Product/Category/Collection)
Outcome 5: Get Y% Off + Z Amount Off on Select Items

Example: "Save 25% on shoes and receive INR 100/- off on

accessories."

{Single Coupon Code Applicable Depending On Cart Value}

Condition 6: Buy X (Product/Category/Collection)

Outcome 6: Get Y% on Cart Value + Z Amount Off on Select Items

Example: "Enjoy 15% off your order, and get INR 15 off when you buy
any two T-shirts."

{Single Coupon Code Applicable Depending On Cart Value}

Percentage & absolute discounts enable D2C brands to tailor their discounts to
different products, customer behaviors, and marketing goals. By strategically
using both percentage and absolute discounts, brands can create appealing
and flexible promotions to attract and retain customers.
Category 8: Free Shipping
Free shipping is a kind of promotion that D2C brands can offer to entice customers by eliminating the cost of shipping
applicable on orders. These discounts can take various forms. Some possible Conditions are as follows.

Possible Conditions and Examples

Condition 1: Buy X (Across Website) Condition 2: Buy X (Across Website)

Outcome 1: Get Free Shipping on All Orders Outcome 2: Get Free Shipping on Y Cart Value

Example: "Enjoy free shipping on all purchases, no minimum Example: "Buy products worth INR 500/- or more, and avail
order value required." free shipping."

Condition 3: Buy X (Select Product/Category/Collection) Condition 4: Buy X (Across Website)

Outcome 3: Get Free Shipping Outcome 4: Get Free Shipping (Loyalty Members Only)

Example: "Get Free Shipping on All Electronic Items." Example: "Gold members enjoy free shipping on all orders."

Free shipping helps D2C brands to alter their offerings to different types of customer segments and promotional strategies, and
ultimately enhance customer experience, average order value, and drive sales.
 While That’s Just The Beginning…
We hope this playbook gives you an insight into how GoKwik’s Discounting Features can
help you, our partner merchants, leverage discounts to boost sales, average order
value, customer lifetime value, and enjoy a competitive edge in the market, always.

To know more about GoKwik’s Bouquet Of Exclusive Discounts & Offers,

Please reach out to us or visit
https://www.gokwik.co/kwikchat