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A Study on Catchment Area Analysis of Fashion at Big Bazaar Store

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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019] ISSN 2231-4962

SS INTERNATIONAL RESEARCH NETWORK

Available online at www.ssirn.com
SS INTERNATIONAL JOURNAL OF ECONOMICS AND
MANAGEMENT
(Internationally Indexed, Listed & Referred E-Journal )
A Study on Catchment Area Analysis of Fashion at Big Bazaar Store
Praveen H S* and Dr. Ravi Shankar Bhakat **
*
Post-graduate Student, Acharya Bangalore Business School, Bengaluru
**Associate Professor, Acharya Bangalore Business School, Bengaluru
_____________________________________________________________________________
Abstract
The Indian retail industry has more than 10 percent of the country's total domestic product
(GDP) and about 8 percent of employment and 5th largest worldwide destination in retail space.
A catchment area is the area and population from which a city or individual service attracts
visitors or customers. So by doing catchment analysis FBB will come to know its potential
customer population area. Suitable and better marketing strategies can be made for retention of
the customer. This is important for the withstanding of the business in the market at long run.
Modern supermarket and hypermarket retail outlets offer different planning and promotion
techniques. So a study has been made to find out effective marketing strategies that attract
potential customers for the catchment area. The study shows that consumers see many aspects to
visit any retail stores, broadly customer service, offer / discounts, and last but not least products
for the brand, to see the price of the products.
Key words: Catchment area, retail industry, retail outlets, marketing strategies.
______________________________________________________________________________
Introduction growing economy, and a large young

The Indian retail industry is one of the most population in the country has brought India

important and fastest industries in the entry to another profitable market. India is the

of many new retailers. It has more than 10 world's leading young population, which has

percent of the country's total domestic been prepared by media and social media

product (GDP) and about 8 percent of entry. It has opened opportunities for unique

employment and 5th largest worldwide retail markets. The promising growth rate of

destination in retail space. After seeing 9.7% can identify the Indian fashion industry

some major changes in food and groceries, in the retail sector. The Indian fashion

the second largest contributor to the retail market is usually worn by men's dress,

industry is the Indian clothing industry. women's clothing and children. Currently,

Access to international brands, change in men's clothing has a major share of the

priorities from non-branded brand, rapidly fashion market. It accounts for 41% of the
total market. Wearing around 21 per cent of

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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019]
the kids dress but women's dress,
contributing around 38 per cent. It is
estimated that women wear and children
wear a compound annual growth rate of 9.9.
This increases the market share of these
categories. Men's dress and women's
clothing are expected to contribute 39% of
the total by 2026, while the remaining 22%
of children audit. A catchment area is the
area and population from which a city or
individual service attracts visitors or
customers. So by doing catchment analysis
FBB will come to know its potential
customer population area. Suitable and
better marketing strategies can be made for
retention of the customer. This is important
for the withstanding of the business in the
market at long run.
Need of the Study
India has a large retail client base with
different options and behaviour. Different
work to fulfil their need. This Indian retail
business has been shifted from Kirana to
retail and needs in India. Modern
supermarket and hypermarket retail outlets
offer different planning and promotion
techniques. So a study has been made to find
out effective marketing strategies that attract
potential customers for the catchment area.
Literature Review
Bloch et al. (1994) suggested that many
consumers want to experience a house with
many other methods besides acquisition of
goods. Barnes (1998) indicated the area
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ahead of the study to determine the effect of
the success of outlet centres on suburban
malls. De Juan (2004) indicated that
consumers were keen to preserve the
shopping centre when the variety of
products was considered abundant and the
ease associated with preserving a shopping
centre with convenient opening hours was
positive. In determining the effects of other
explanatory variables and research, such as
the dimensions related to the individual
characteristics of consumers, only rely on
specific for shops. An optional study 66 may
be able to confirm the existence of a specific
store or store group within the shopping
centre, as it was suggested to make decisions
in the key determinant and commercial
centre of consumer protection. Dennis
(2004) specifies further research on studies
related to the choices of consumers of more
shopping centres and more respondents.
Anselmsson (2006) indicated more research
for putting in direct relation between
satisfaction and frequency. The relevant
questions like shopping mall were better
ways of understanding the relationship
between satisfaction and conservation
behaviour in context, whether there are
restrictions or constraints that are satisfying
with the game, they need to address. The
relative effect of overall customer
satisfaction and the entertainment factor on
the segment should be investigated. In
addition to gender and age, regardless of
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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019] ISSN 2231-4962

income level differences exist, education insight can give actionable insight
should be searched for the need and praise which will be an outlet profitable.
of mall entertainment. The study provided Scope of the Study
insights into research in determining overall A catchment area is the area and population
satisfaction with many malls in other areas; from which a city or individual service
And in the shopping mall check customer attracts visitors or customers. So by doing
satisfaction with a specific visit. Another catchment analysis FBB (Fashion at Big
situation-specific approach can be adopted Bazaar) will come to know its potential
to include the role of emotions and mood in customer population area. Suitable and
satisfaction. better marketing strategies can be made for
Kar and Sahoo (2009) indicated a huge retention of the customer. This is important
investment and operating correctly in the for the withstanding of the business in the
operating mall as important challenges. He market at long run.
suggested developers to invest heavily and Objectives
immediately on market feasibility studies. i. Analysis Catchment of Fashion at Big
Kuruvilla and Ranjan (2008) questioned the Bazaar Sarjapur (Bangalore).
fundamental conservative question of ii. Analysis of Consumer profile of FBB
shopping as a woman's activity. The mall Sarjapur (Bangalore).
operators and managers need to focus on the
iii. Analyzing the in store customer
practices and standards of the United States,
feedback.
test them with Indian buyers and come up
iv. Identifying the action plan for
with India-specific models and prototypes.
improving visual merchandise.
Based on gender, age and social economic
Methodology
variables.
The sample includes all the potential
• Selection of retail store location is very
customers of Sarjapur Area. The sample unit
challenging and depends on multiple
includes all the potential customers of FBB
factors
Sarjapur catchment area: in store footfall
• Due to high fixed cost involved in and amusing/window shoppers. The sample
setting up a retail store and Subsequent size of customers which would be
risk involved, it is important to considered for the research is 300
understand the potential cluster area. respondents for in store analysis and 300
• Selecting high potential catchment area respondents for the catchment analysis.
to setup a retail store and analyze the Primary data will be collected by taking

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interview from the potential respondents in Konena Agrahara HAL ,Challaghatta HAL ,
the form of questionnaire. The questions in Kormangala, 3rd, 4th block ,HSR Layout 5th
the questionnaire would be in the form of Sector ,Jakkasandra
rating-scale, open-ended & close-ended ZONE -2-Potential Areas
questions which would be logically framed The Most Potential Areas Comes Under
in order to achieve the above ‘stated NORTH RIGHT Zone-2
objectives, this from on quantitative’ and Within 1 km radius;
qualitative data. Bellandur Main Rd ,Bellandur,Elan Homes,
(5 km radius.) Bren Paddington, Abhee Lake view, Nithesh
ZONE -1-Potential Areas Cape Cod
The Most Potential Areas Comes under Within 2-3 km radius;
NORTH LEFT Zone-1 Children's Park Bellandur Village,
Within 1 km radius; Devarabeesanahalli, Bellandur, Bhoganhalli,
Sarjapur Main Road Iblur Village, Bellandur Bellandur - Doddakannelli Rd ,Central mall
1st Sector, HSR Layout is situated ,PlayStation Badminton
HSBC Electronic Data Processing Academy, Mantri Espana, Banyan Tree
companies, Nutanix Technologies India Pvt Apartments, APR Villa Club House
Ltd, Quess Corp Limited, Club House, ,Corporate offices
Sobha Aquamarine, Om Sakti Heritage, Within 4-5 km radius;
Sobha Garnet, Mantri Flora, Trinity Acres Carmelaram, Bhoganhalli,Panathur Rd
and Woods, ,Kadubeesanahalli,Yemlur, Off Old Airport
The Most Potential Areas Comes under Road, Kadubeesanahalli, Marathahalli Main
NORTH LEFT Zone-1 Road-5 ,HAL, Yemalur, Bellandur
Within 2-3 km radius; ZONE-3_Potential Areas
1st Sector, HSR Layout ,AGARA ,IBLUR The Most Potential Areas Comes Under
,Sri Tirumala Theatres, Sri Bhagawan SOUTH LEFT Zone-3
Mahaveer Jain College ,Green glen Layout, Within 1 KM
Jogger's Park ,BellandurLake is situated in
Harlur Main Road, Ambalipura, Harlur
this zone huge area is covered by this lake
Within3-4 KM
,Sobha Carnation ,HSR layout 11th Cross
J. R. Layout ,KSRP Campus, Harlur,HSR
Park
Sector 2 Somasundarapalya, 27th Main HSR
Within 4-5 km radius;
Layout, Ozone Evergreens, Prestige Ferns
Residency

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Within 4-5 km radius; Above histogram shows that Sarjapur

Garvebhavi Palya ,Sector 7, HSR Layout main road has 35.0% major footfall after
,Hosapalaya, Kudlu Gate ,Singasandra, Bellandur and Bellandur main road got
Parappana Agrahara, Rayasandra, Kudlu, major foot. In this above analysis we can
Brand Factory ,Robert Bosch Engineering know that most of footfall or customers
and Business Solutions Limited are arriving from Sarjapur main road and
ZONE -4-Potential Areas Bellandur places.
The Most Potential Areas Comes under  In south right zone Sarjapur main road is
SOUTH RIGHT Zone-4 connectivity for apartments and layouts
Within 1 km radius;  In south right zone Bellandur main road
Kasavanahalli,Hosa Road Astro Rosewood connects to north side residential areas
Regency, Silverwood's Regency Apartment,  Kasavanahalli is a major residential area
Golden Woods, Valliyamma Layout, in this catchment area
Harlur,Stanford specialty Hospital,  Wipro office is located in this catchment
Kasavanahalli, Bangalore area this drives more youths
Within 2-3 km radius; Red Belt Zone
Wipro Office , Kaikondrahalli,Sarjapur  In north left zone lake and HAL is
Main Rd, Doddakannelli,Sarjapur Main Rd located, very low population and very
Junnasandra, Halanayakanahalli low residential area found here
Junnasandra,  Big bazaar is located in this area it
Choodasandra,Kasavanahallihosa road, Jain covers almost catchment in this area
Heights Altura, Mantri Glades, DSR
 In 5km 4-5 km radius kormangala
Woodwinds, Astro Green park Regency,
commercial area is covering that
Phase 1 and 2 Halli Rd, Halanayakanahalli
catchment
Lake, KPCL Layout Children's Park ,Loyal
 In south left zone Kudlu, Kudlu gate
World Retail Mart , Amrita School of
and Harlur main road area get moderate
Business ,RGA Tech Park
footfall to fbb store
ZONE -4-Potential Areas
 In south left zone HSR 27th main road is
Within 4-5 km radius; Carmelaram,
major commercial street
Bhoganhalli, Panathur Rd ,
 In north left zone in 4-5 km radius
Kadubeesanahalli, Yemlur, Off Old Airport
brand factory Is located
Road, Kadubeesanahalli, Marathahalli Main
Road-5 ,HAL,Yemalur, Bellandur. Demographic Details of Respondents

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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019]
In this study I found that 59% respondents
were male and 41% were female. During
this study I observed that most visited
customers were male. In this study 70%
respondents were married and 30%
respondents were single. During this study I
observed that married customers were
visited the most because this shop is located
in residential area.In this study I found that
47% of people aged 31-40 were 21-30 years
old, 10% below -20 years, 9% 41-50 years
and 4% over 51. Very little. During this
survey I observed married customers were
visited very frequently and their age group
were 31-40 years. This store is full
residential that’s why 21-30 years were also
little high compare to the other age group.
During this study I found that 46%
respondents were salaried followed by 16%
were home maker, 13% were professional
and students, 7% & 5% were self-employed
and Govt. employee and retired respondents
were very less 0.46%. Salaried customers
were visited the most. Among the
respondents who visited the store 27%
belonged to 41,000-above Rs. And No
income group, Followed by 21% belonged
to 31,00040,000 Rs,22% respondents
belonged to 21,000-30,000 Rs, 3%
respondents were belong to below 20,000Rs.
During this survey I observed that most of
the customers were professional and salaried
and after that home maker and students
came who belonged to no income group.
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Most Spoken Languages
During this study I found that 40%
respondents were Kannada & Hindi spoken
where 18% were Malayalam and 2% were
Telugu. During this survey I observed that
Hindi and Kannada spoken people were
visited the most after that Malayalam and
Telugu.
News Paper Read by Respodents
During this study I found that 36%
respondents were read times of India
followed by 26% respondents did not read
the newspaper, 12% & 10% respondents
read Deccan herald & The Hindu and rest of
the respondents read their regional
newspapers. During this survey I observed
that different respondents read different
newspaper. Most of the respondents like to
read times of India and other respondents
liked to read their regional newspaper.
Respondents Which Channel View the
Most
During this study I found that 43%
respondents liked to watch entertainment
channel followed by 30% liked to watch
news channel, 19% & 7% respondents were
like to watch music and sports and only 1%
respondents did not watch any channels.
This survey will help us to find out which
channel we should choose to air the fbb
advertisement to make aware people about
fbb.
How Respondents Commute to FBB
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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019]
During this study I got to know 41%
respondents were using two wheeler to
commute the fbb store followed by 16%
respondents were used car and bus, 13%
respondents were coming by auto and 7%
respondents were using cab and walk in.
During the survey I observed every
customerwas coming by their own
convenience. Most of the customer using
two wheeler because they were local or
working people.
Respondents Visits to FBB in a Month
During this study I found that 55%
respondents were visited once followed by
16% twice in a month, 15% first time and
14% were occasionally. During the survey I
observed majority of people come once in a
month and few people visited the store first
time because they were not aware of this
store.
Respondents Wish to Buy in FBB
During this study I found 36% respondents
purchased western wear followed by 33%
ethnic wear, 9% kids wear, 8% western wear
& ethnic wear and sports & active wear and
6% accessories. During this survey I
observed that majority of people wanted to
purchase western wear and ethnic wear,
because this store is located in residential
area.
Sources to Know About the Offers at FBB
Above table shows that customers came
know the fbb from 38% word of mouth,
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12% from internet source and 9% from
visiting .In this analysis through word of
mouth fbb is gaining more footfalls after
internet sites and from visits.
Respondents Reaction to FBB Ads
During this study I asked this question to our
respondents to know that our ads is
attractive or not to 93% respondents said it
is enough to attract the people and only 7%
people did not find it attractive. This
question will help us to improve our
promotional activities.
Ratings for Pricing
During the survey I got to know 49%
respondents happy with price followed by
34% found price is very high, 11% found it
is worth and 5% & 1% found it not so
worth. This question helps us to fix the price
of any product which is not so high and will
be affordable.
Quality and Service by FBB
During this study respondents shared their
opinion about the fbb product that 48%
respondents said product quality is better
followed by 30% said it is good , 19% were
satisfied with the quality and 8%
respondents wants more improvement.
During survey I got to know that majority of
customers were satisfied with the entire fbb
product and they liked quality too.
Ratings for Offers
During this study I found 42% respondents
felt offer are better followed by 30% found
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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019]
it is good, 18% found it is best and rest of
them felt it can be more attractive. This
question will help us to work on offers and
discount to increase more footfalls in the
store.
Convenience of FBB Stores
During this survey I found 49% respondents
were happy while shopping and 27% & 21%
respondents wanted more comfort while
shopping. This question will help us to know
about our staff and facilities available in our
store.
Ratings for Parking
During this survey respondents shared their
view and 55% people said that parking area
is better where 28% said it is best and rest of
them want more space. This question will
help us to improve the parking area because
during weekends few people faced trouble to
park their vehicle.
Overall Shopping Experience at FBB
By this survey people shared their overall
shopping experience, 62% respondents were
felt it was worth to shop here, 26%
respondents were satisfied and rest of them
were happy.
Recommendation and Suggestion
Most people would like to visit the
department store or shopping malls near
their territories. Therefore, a large number of
stores should be opened by developing the
region's company. During study it was
observed that Majority of the people living
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in apartments in Sarjapur main road. So they
don’t mind spending their money purchasing
fashion product. As many of the people
don’t know about fbb, Promotional activities
like Advertising, Discounts etc. has to be
done on a large scale. People often
repurchase fashion products after a
minimum period of weeks, so company
should expand their customer base through
various promotional activities in order to
maintain & maximize the profit for longer
period of time. Most of the people know
about big bazaar, also loyal customer base of
Big bazaar is more compared to fbb. If
company is able to pull these customers, it
can become major plus point for the fbb. If
company can do tie ups with other brand
fashion clothes, it would lead to new
customer of development for fbb as these
people can recommend fbb products to their
clients. People yet don’t know about brands
clothes available in fbb, company should
develop its own brand simultaneously along
with expanding the business.
Conclusion
In this analysis we can know that most of
footfall or customers are arriving from
Sarjapur main road and Bellandur places.
During this study I observed that most
visited customers were male. During this
study I observed that married customers
were visited the most because this shop is
located in residential that is why majority of
married people were most. During this
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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019]
survey I observed married customers were
visited very frequently and their age group
was 31-40 years. This store is full residential
that’s why 21-30 years were also little high
compare to the other age group. During this
survey I observed that more salaried
customers were visited the most. Every
group of customers visited this store. During
this survey I observed that most of the
customers were professional and salaried
and after that home maker and students
came who belonged to no income group.
During this survey I observed that Hindi and
Kannada spoken people were visited the
most after that Malayalam and Telugu.
During this survey I observed that different
respondents read different newspaper. Most
of the respondents like to read times of India
and other respondents liked to read their
regional newspaper. This survey will help us
to find out which channel we should choose
to air the Fbb advertisement to make aware
people about Fbb. In this analysis through
word of mouth Fbb is gaining more footfalls
after internet sites and from visits. During
the survey I observed every customer was
coming by their own convenience. Most of
the customers using two-wheelers were local
or working people. During the survey I
observed majority of people come once in a
month and few people visited the store first
time because they were not aware of this
store. During this survey I observed that
majority of people wanted to purchase
SSIJEM All rights reserved.
ISSN 2231-4962
western wear and ethnic wear, because this
store is located in residential area that is why
family came mostly. This question will help
us to improve our promotional activities.
This Question help us to fix the price of any
product which is not so high and will be
affordable and most of the customer
satisfied with the price. This question will
help us to work on offers and discount to
increase more footfall in the store and most
of the customer need more offers at Fbb.
This question will help us to know about our
staff and facilities available in our store.
This question will help us to improve the
parking area because during weekends few
people faced trouble to park their vehicle.
This question was asked to know that
customers overall shopping experience in
the store and it helps to improve the
shopping experience of customers.
The retail sector is one of the richest areas in
the current scenario. Each aspect, by
creating a client's loyalty by determining
location, plays a key role in determining any
brand retail store's market share. When
identifying the right place for a retail store,
you should consider various factors such as
traffic, reach target customers, and further
development space availability. The survey
shows that consumers see many aspects to
visit any retail stores, broadly customer
service, offer / discounts, and last but not
least products for the brand, to see the price
and price of the products. The brand retail
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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019] ISSN 2231-4962

store must have a serious look at the would be incomplete without the mention of
catchment area, so long-term relationships the people who made it possible. We thank
with consumers who plan to increase the research team of Accendere Knowledge
customer walk-ins and make loyalty and Management Services, CL Educate Ltd. for
profitability to clients. their unflinching guidance, continuous
Acknowledgement encouragement and support to successfully
The satiation and euphoria that accompany complete this research work.
the successful completion of this research
References
1. Anselmsson, J. (2006). Sources of customer satisfaction with shopping malls: a
comparative study of different customer segments. International Review of Retail,
Distribution and Consumer Research, 16(1), 115-138.
2. Barnes, N. G. (1998). BRANDS AND BARGAINS: DEFINING THE OUTLET
SHOPPER. Journal of Marketing Management (10711988), 8(1).
3. Bloch, P. H., Ridgway, N. M., & Dawson, S. A. (1994). The shopping mall as consumer
habitat. Journal of retailing, 70(1), 23-42.
4. De Juan, M.D. (2004). Why do people choose the shopping malls? The attraction theory
revisited: a Spanish case. Journal of International Consumer Marketing, 17(1), 71-96
5. Dennis, C. (2004). Objects of desire: Consumer behaviour in shopping centre choices.
Springer.
6. Kar, S.S., and Sahoo, S.K. (2009). Organised Retailing In India: Issues and Challenge.
Indian Journal of Marketing, 39(11), 10-14
7. Kuruvilla, S. J., & Ranjan, K. (2008). GENDER AND MALL SHOPPING: An Analysis
Of Patronage Patterns, Shopping Orientation And Consumption Of Fashion Of Indian
Youth. International Journal of Business Insights & Transformation, 1(2).

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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019] ISSN 2231-4962

Results and Discussion

Figure 1 Potential Area Identification the Potential Area is Divided in to Four Zones,

Zone : 1 Potential areas Zone 2: Potential areas

Zone 3: Potential areas Zone 4: Potential areas

Figure 2 Catchment Areas of FBB Sarjapur

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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019] ISSN 2231-4962

Figure 3 Green Belt Zone

4 North Left and South Left Belt Zone

Figure 5 News Papers Read by Respondents

COUNT
3% 2%2%
1%
12%

7%
36% 1%

26%
10%
Bangalore times Business standard Deccan herald Economic Times
Hindustan times None The Hindu TOI
Vijaya Karnataka Vijayavani

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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019] ISSN 2231-4962

Table 1 Demographic Details of Respondents

Gender Count of Gender Percentage

Female 89 41%

Male 128 59%

TOTAL 217 100%

Marital Status Count of Marital Status Percentage

Married 152 70%
Single 65 30%
TOTAL 217 100%
Age Group Count of Age Group Percentage
21-30 66 30.41%
31-40 102 47.00%
41-50 20 9.22%
51-Above 8 3.69%
below-20 21 9.68%
TOTAL 217 100%
Occupation Count of Occupation Percentage
Govt. Employee 10 4.61%
Home Maker 34 15.61%
Professional 28 12.9%
Retired 1 .46%
Salaried 99 45.62%
Self Employed 16 7.32%
Student 29 13.36%
TOTAL 217 100%
Count of Monthly
Monthly Income
Income Percentage
21,000-30,000 Rs 47 21.66%

31,000- 40,000 Rs 45 20.74%

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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019] ISSN 2231-4962

41000 Rs-Above 60 27.65%

below 20,000 Rs 7 3.23%

None 58 26.73%
TOTAL 217 100%

Table 2 Most Spoken languages

Count of Which Language

Which Language do you speak
do you speak Percentage %
HINDI 86 39.63%
KANNADA 87 40.09%
MALAYALAM 39 17.97%
TELGU 5 2.30%
TOTAL 217 100%

Table 3 Channels Viewed by Respondents

Count of Which T.V.

Which T.V. channel that you view the
channel that you view the Percentage
most.
most.
Entertainment 94 43.32%
Music 41 18.89%
News 66 30.41%
None 1 0.46%
Sports 15 6.91%
TOTAL 217 100%

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Table 4 How Respondents Commute to Fbb

How did you commute to FBB Count of How did you

Percentage %
commute to FBB

Auto 28 13%
Bus 35 16%
Cab 16 7%
Car 35 16%
Two wheeler 88 41%
Walk in 15 7%

TOTAL 217 100%

Table 5 Respondents Visit to Fbb in a Month

How often do you visit fbb in a Count of How often do you
month visit fbb in a month Percentage %

First visit 32 15%

Occasionally 30 14%
Once 119 16%
Twice 36 55%
TOTAL 217 100%

Table 6 Respondents Wish to Buy in Fbb

What do you buy from FBB Count of What do you buy Percentage
from FBB
Accessories 13 6%
Ethnic wear 71 33%
Kids wear 21 9%
Sports and active wear 17 8%
Western wear 78 36%

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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019] ISSN 2231-4962

Western wear & Ethnic wear 17 8%

TOTAL 217 100%

Table 7 Sources to Know About the Offers at FBB

How did you know about the Offers Count Percentage

at FBB
Internet 26 12%
MSG 5 2%
News Paper Ads 15 7%
T.V. Ads 68 32%
Visit 20 9%
Word of Mouth 83 38%
TOTAL 217 100%

Table 8 Reaction of Respondents Towards FBB Ads

Do you think that the ads of FBB is Count Percentage %

attractive and gives sufficient information?
No 16 7%
Yes 201 93%
TOTAL 217 100%

Table 9 Ratings for Pricing

RATINGS RESPONEDNTS PERCENTAGE

1 2 1%
2 10 5%
3 75 34%
4 106 49%
5 25 11%
TOTAL 217 100%

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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019] ISSN 2231-4962

Table 10 Quality and Service by FBB

RATINGS RESPONDENTS PERCENTAGE

1 0 0%
2 7 3.2%
3 65 30%
4 104 47.9%
5 41 18.9%
TOTAL 217 100%

Table 11 Ratings for Offers

RATINGS RESPONEDNTS PERCENTAGE

1 7 3.2%
2 15 6.9%
3 65 30%
4 92 42.4%
5 38 17.5%
TOTAL 217 100%

Table 12 Convenience of FBB Store

RATINGS RESPONEDNTS PERCENTAGE

1 2 0.9%
2 4 1.2%
3 46 21.2%
4 107 49.3%
5 58 26.7%
TOTAL 217 100%

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 SSIJEM VOLUME 9, ISSUE 1[JAN 2019] ISSN 2231-4962

Table 13 Ratings for Parking

RATINGS RESPONEDNTS PERCENTAGE
1 0 0
2 9 41%
3 29 13.4%
4 118 54.8%
5 60 27.6%
TOTAL 217 100%

Table 14 Overall Shopping Experiences at Fbb

RATINGS RESPONEDNTS PERCENTAGE

1 0 0
2 7 3.2%
3 17 8.1%
4 135 62.4%
5 58 26.3%
TOTAL 217 100%

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