SALES PROMOTIONS & PERSONAL SELLING

Perspective
 What is Sales Promotion

Sales promotion is any initiative undertaken by an

organisation to promote an increase in sales, usage or
trial of a product or service
 P A N T A L OO N S
Pantaloon Retail (India) Limited, is India’s leading
retailer that operates multiple retail formats in both
the value and lifestyle segment of the Indian consumer
market. 
Headquartered in Mumbai (Bombay), the company
operates over 16 million square feet of retail space, has
over 1000 stores across 73 cities in India and employs
over 30,000 people
 Sales Promotion Techniques
Buy-One-Get-One-Free (BOGOF)
Customer Relationship Management (CRM)
New media
Free gifts
Discounted prices
Joint promotions
Free samples
Vouchers and coupons
Competitions and prize draws
Finance deals
Buy-One-Get-One-Free (BOGOF)
 This is an example of a
self-liquidating
promotion.
This is known as a
PREMIUM sales
promotion tactic.
Customer Relationship Management (CRM)

Customer Relationship
Management (CRM)
incentives such as bonus
points or money off
coupons.
They Induce more
Spending and builds a
strong Customer
Relationship.
GO GREEN
New media

Internet :
www.pantaloonretail.in

Radio : 98.3 Radio Mirchi

TV : Commercials

Mobile phone messages

support a sales promotion.
Go Green
Green Add on Cards
Green Days
Green Channel
Green Offers & Promotions
Green Service Desk
Green Exchange
Green Drop
Discounted prices

Upto 50% Sale

Flat 50% Sale

End of the Season Sale

Festive Sale
Vouchers and Coupons

A gift coupon if offered

to the customers on a
specific amount of
purchase.

Customer gets
influenced and goes for
impulsive buying.
Joint Promotions
Finance deals

In a deal with HDFC

Bank , the credit card
users of HDFC avail an
ectra 2.5% Discount.

HDFC gives it as a Cash

Back to the Customers
Sponsorship
Thank You