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S EDUCATION

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DEPAUL UNIVERSITY | CHICAGO, IL
BSB MARKETING, CONCENTRATION IN DIGITAL MARKETING
GPA: 3.8 | Expected March 2025

SAIRA Relevant Coursework: Digital Marketing Planning & Analytics,


Business Analytics, Business for Social Good

LALANI EXPERIENCE

SOCIAL MEDIA AND CONTENT INTERN


CONTACT ROWAN | MAY 2023 - PRESENT
Closely monitoring and analyzing social media trends while creating
CHICAGO, IL 60614
408.637.6041
and sourcing multiple pieces of trend-driven content each week
SAIRAXLALANI@GMAIL.COM Assisting with content creator and influencer identification,
LINKEDIN PROFILE relationship building, and sourcing social content needs while building
Rowan's influencer program
Creating weekly competitive reports to share key social media,
community management, partnerships, and influencer marketing
SKILLS initiatives
Social media strategy
Coding (HTML, CSS) SOCIAL MEDIA ASSISTANT
Adobe Creative Cloud DEPAUL DEPARTMENT OF HOUSING AND RESIDENCE LIFE | SEPTEMBER
(Photoshop, InDesign, 2022 - PRESENT
Illustrator)
Developing informative and humorous material for DePaul Housing's
Canva
Microsoft Office (Word,
social media channels to keep students informed of on-campus
Excel, PowerPoint) housing policies and programs
Google Suite (Docs, Slides, Building a strategic content calendar to share content to the
Sheets, Sites) prospective and current on-campus residents
Fundamentals of Digital
Marketing Certification by
EDGE TEAM MEMBER
Google Digital Garage
DEPAUL EDGE (EDUCATION AND DEVELOPMENT GRANT FOR
Project management
Written & verbal
EMPLOYABILITY) PROGRAM | AUGUST 2021 - JUNE 2022
communication Collaborated with EDGE team members to complete weekly projects
Creativity & innovation, for DePaul University's Department of Housing, Dining & Student
leadership
Centers
Personal & professional
Created and designed marketing collateral using Canva to raise
branding
Small group leadership skills
awareness of DePaul's on-campus housing initiatives, programs and
policies

MARKETING REPRESENTATIVE
INSANE INK | AUGUST 2020 - JUNE 2021
Formulated marketing strategies to advance the company’s presence
in the local community and generated over $900 in sales despite
Covid-19 limitations
Collaborated with team members to advertise the company’s
philanthropic objective

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