603.801.2494 kimballallen123@gmail.

com
SUMMARY A multifaceted digital marketer specializing in the beauty, travel, and lifestyle spaces. An experienced content creator
who can translate any brand’s aesthetic or mission into engaging, shareable content. An excellent project manager
who easily balances multiple initiatives for multiple institutions. Hallmarks include attention to detail, strong self-
discipline, and a finger on the pulse of current trends.

EXPERIENCE K&H LANDSCAPING

PR & Marketing Specialist, 2022-Present
EDUCATION Managed marketing efforts and website for a landscaping company servicing Loudoun and Fairfax
Bachelor of Science counties with the goal of expanding brand awareness, gaining new clients, and representing K&H
Marketing Landscaping across various platforms
Johnson & Wales Developed and executed K&H’s social media strategy, responsible for multiple channels of content
University, 2016 creation, blog writing, ad creation & management, and graphic design.
Developed and executed K&H’s email marketing strategy, with responsibility for multiple channels of
content creation, blog writing, and graphic design.
Semester Abroad
Zanzibar, Africa, 2016 CHEEKY DIGITAL
Founder, 2018 – Present
CERTIFICATIONS
Provide video and photo content creation, paid social and social media management to a select portfolio of
Beauty Industry Essentials health and beauty-focused clientele, including:
Fashion Institute of Radical Skincare | Social Media Management, Email Marketing + Paid Social | 2021-2023
Technology, 2019 Dermaviduals | Social Media Management | 2021-2022
Salon Plaza | Email Marketing + Paid Social | 2021- 2022
TECH SKILLS
Zyderma | Product Photography | 2021
Content Creation
Social Media Management LITTLE BLACK SHELL
Influencer Marketing Marketing Assistant, 2018 –2020
Video & Photo Editing Managed social media content for a travel blog targeting a 20-something female audience, with the goal
Graphic Design of inspiring their own adventures through travel tips, guides, recommendations, and stories.
Developed and executed LBS’ social media strategy, with responsibility for multiple channels of
Paid Social
content creation, blog writing, and graphic design
Proficient in
Created and implemented a Pinterest marketing campaign that doubled website traffic through
Adobe Creative Suite strategic pinning, growing from 250K to 3M views in just under 3 months
Google AdWords Grew a community of female digital nomads, using Google Analytics to track and analyze the success
Google Analytics of social media posts, tailoring strategy and content to increase engagement and follower numbers
Squarespace PIDALIA DIGITAL
WordPress
Executive Assistant, New Bedford, MA, 2018 – 2019
ProCreate
Coordinated client projects and oversaw the finances of Pidalia Digital, a boutique digital agency serving a
HootSuite variety of clients in marketing, copywriting, database management, and creative fields.
CSS/HTML
G HOSPITALITY
STAND OUT SKILLS Executive Assistant & Project Coordinator, Providence, RI, 2016 – 2018
Project Management Represented G Hospitality’s multiple properties on social media, creating customized campaigns and
Time Management content to showcase events and services and maintain brand identity across multiple platforms
Eye for Design • Managed the social profiles of several venues and three restaurants within G Hospitality’s holdings,
Organization maintaining FB, IG, Twitter, Google Reviews, and TripAdvisor accounts in their brand voice
Creativity COSMOPOLITAN
KA Marketing Intern, Providence, RI, 2014 – 2015
• Conducted social outreach via on-campus tabling events, hosting 2-3 per month to drive magazine and
digital subscriptions to Cosmopolitan, becoming the top performer in the New England area