DANIELA
TRIANA
CONTACT DETAILS
Email: danielatm10@gmail.com
Location: Orlando, FL
Web: linkedin.com/in/danielatriana/
SKILLS & COMPETENCIES
Content Management: WordPress, SDL
Tridion, OneSource, Vendomatic.
Project Management: Jira, Trello, Agile,
Scrum, Slack.
Email Marketing: Bronto, Emarsys,
Mailchimp, A/B testing, target market
segmentation.
Social Media Marketing: Hootsuite,
Instagram, Facebook, Pinterest, Ad
management
Online Marketing: Branding, Search
Engine Optimization, Google Analytics,
Google Adwords, Keyword Research, Adobe
Creative Suite
Language: Fluent in English and Spanish 
HIGHLIGHTS
Managed Disney's main website and
created a media refresh campaign for
all of the different rooms in each resort
to attract new and existing guests
Worked strategically to redesign
Tupperware’s emails to be more
streamline and efficient. The project
included AB testing, online surveys and
customer segmentation
Spearheaded a social media influencer
campaign for Tupperware Brands that
resulted in higher engagement in all
our social media platforms
PROFESSIONAL SUMMARY
Marketing professional, with over seven years of experience
driving marketing initiatives. Proven success in running
marketing campaigns and implementing strategies that
increase brand awareness, promote customer engagement
and ultimately drive web traffic and conversions. Proficient
in branding, social media and online marketing strategies. I
will bring a customer focussed approach to this role which
will improve overall results and profitability.
WORK EXPERIENCE
THE WALT DISNEY COMPANY
Digital Producer|Dec 2019 - July 2020
Managed the content for all the resort and
transportation sections in the Disney World website 
Proactively created new pages that informed our
guests of new attractions, resorts and experiences
Led the My Disney Experience app team as project
manager utilizing Jira, Scrum and Slack to proactively
complete each project on time, on budget and with
the desired results
Collaborated with diverse teams and stakeholders
on various successful launch projects including
special offers, dining, resort openings and Skyliner
that increased profitability to the parks and resorts
TUPPERWARE BRANDS
Digital Content Specialist|Feb 2017-October 2019
Redesigned Tupperware's website and social media
channels that resulted in an increase in customer
engagement through all channels  
Collaborated with the product, design and promotions
teams to ensure all campaigns fit into the larger
marketing strategies for the season
Created weekly newsletters in three different
languages that increase our reach by 40% in diverse
target markets
Evaluated market dynamics, brand metrics and social
media performance throughout the month
 Work Experience Continued & Education

PRINTING ASSOCIATION OF FLORIDA

Digital Content and Marketing Specialist; Temp|May 2016-Sept 2016
Produced diverse marketing campaigns to increase engagement with existing and
potential members of the association increasing membership by 20% in one
month 
Executed strategic marketing and social media plans to attract new members and
retain existing ones
Worked alongside the Public Relations team to create press releases, videos and
viral social media content to attract new members and retain existing ones

BLUEGREEN VACATIONS
SEO Coordinator|Jan 2015-May 2016

Conducted the SEO on the company's website and blog increasing the number of visitors by 10%
each month
Contributed to the overall online sale of travel packages through diverse online communication
efforts
Created social media campaigns generating more than 10,000 new followers for all our social
channels
Developed weekly reports on online reputation, keyword search results and paid per click
campaigns

NATIONAL MANGO BOARD

Social Media Intern|Aug 2014-Jan 2015

Conducted innovative and efficient consumer engagement marketing campaigns across diverse
online platforms
Created monthly social media calendars and schedule all media and advertising for the
corresponding month
Developed reports on market trends, social media marketing and marketing campaigns

EDUCATION

University of Central Florida, Orlando, Florida                     

Bachelor of Business Administration in Marketing             
Honors: Florida Bright Futures Scholarship, President’s List, Dean’s
List (for 4 consecutive years)