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Allure Beauty Box Subscription Growth

Allure Beauty Box has experienced strong sales growth over the past 5 months, exceeding available inventory each month. Increased inventory in Q3 will allow the business to further scale up by the end of the year. The business currently has over 27,000 subscribers, a 50% increase from last year, and is projected to generate $1 million in profit. Allure Beauty Box has also generated 668 new magazine subscriptions for Allure magazine in just 3 months through the business.

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George B. Wilson
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121 views5 pages

Allure Beauty Box Subscription Growth

Allure Beauty Box has experienced strong sales growth over the past 5 months, exceeding available inventory each month. Increased inventory in Q3 will allow the business to further scale up by the end of the year. The business currently has over 27,000 subscribers, a 50% increase from last year, and is projected to generate $1 million in profit. Allure Beauty Box has also generated 668 new magazine subscriptions for Allure magazine in just 3 months through the business.

Uploaded by

George B. Wilson
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

ALLURE BEAUTY BOX

With sales exceeding available inventory for 5 months straight, we’ve


focused on optimizing and improving our CRM and Retention efforts,
while also leveraging the business to drive Allure magazine subscriptions.
Increased inventory in Q3 will allow us to further scale the business by
year end.

BUSINESS OVERVIEW
Average new orders per week: 1,200 +60%
Current Subscribers: 27,000 +50%
Projected Profit: $1,000,000

Allure Subscriptions Generated: 668 (in only 3 months)

2
ACQUISITION INITIATIVES

Banner Ads

New Banner Ads Newsletter Units


Print Ads

Gift Promotion
Editorial Social

Free Stuff

Affiliate:
My Subscription
Addiction

Paid Search & Social

Mobile Unit

Monthly Emails New Refer-a-Friend Blogger Program/


Monthly Emails Capability Payment System 3
RETENTION
Monthly CRM Email Series “Love Gift” Box Refer a Friend

50% Average Open “Love Gift” recipients 670 orders since


Rate renewed 7% better launching in March.

4
RETENTION

Sporadic Emails to Current Members

Welcome Email Monthly CRM Email Series “Love Gift” Box Advertiser “Love Gift” Box Cancel Save
& CRM Series Program

Cancel
Save
Program

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