Enabling beauty personalization, anytime, anywhere

Let’s connect!
varrel@allure.id
( c o - f o u n d e r )
Buying the right skincare is hard, right?

Online Shopping
Goes Wrong

Expectation =/= Reality

Yes, exactly! 
Introducing: Personalized Beauty
Before After

X Breakout, wrong ingredient V Fit your goals and problems

X Buy and try a lot of products, expensive V Buy one that will work for your skin

X Fake review, fake/dupe products V Personalized review & recommendation

V Trusted store & seller

 How it works?

Get personalized
1 Take selfie & survey 2
recommendation
AI & Science-backed Recommendation

BeautyRobo
How we generate the score?

Ingredients Preferences Community Historical

86
detailed explanation on the component!

100% automated. Anytime. Anywhere.

 Implementation: Anywhere, Any Device

Allure AI
E-Commerce / Website (Web & App)

Selfie Analyzer BeautyRobo

Offline Retail Beauty Clinic & Services

Product Detail AR-Makeup

All of it is connected to Allure AI’s analytics

dashboard, environment, and SSO (optional)
The long-term strategy : Tech-enabler for any kind of beauty & health services
Live Commerce

Tele-dermatology

Social Media (Live)

SDK & API

for Allure AI’s services Beauty Clinics

Beauty Class
Makeup Use Case Skincare Use Case
(Live commerce) (Tele-dermatology)
 B2C: Traction & Retention 50.000+
Users
Monthly Active Users (MAU)
12000

10029
Rp925
10000 CAC (as of Dec 22)
8974

8000 7401
6890
70%
6022
6000
5796 Organic Traffic

4336

65%
4000

1999 M-o-M Growth

2000
1253 1412 (April 2021 – Januari 2022)

270
0
04/21 05/21 06/21 07/21 08/21 09/21 10/21 11/21 12/21 01/22 02/22 52%
Webapp Mobile 3rd Party Total 1st Month Retention
(30-day retention, cohort
matrix on appendix)
Retention is growing high as we introduce Diary & Brand Campaign feature. We plan to increase the stickiness by adding
gamification & social features to the app.
B2B: Traction

Current tractions:
We start on B2B integration early 2022. But, in 1.5 months,
we successfully close 15+ deals with beauty brands (try & review
/ web integration)

Current progress:
Other than that, we also is in talks with other 10+ brands and 2
offline store to integrate our service with them (sorry, we can’t
disclosed the brand yet)
 Revenue/Profitability Model
Consumer (40%) Business (60%)

Revenue from our We create an easy-to-use API/SDK service for our partners. We charge them by usage to increase
consumer apps, which also flexibility and channel distribution. We also offer in bulk/project order by quotation
populates data for our B2B
solution SKINCARE MAKE-UP CHANNEL

Advertisement Selfie Analysis AR-Makeup Tryon Allure Page

eCPM: $1.5 - $4 Rp2,500/analysis Rp5,000/view (Microsite)

AI Foundation
Affiliate Product Analysis Finder Online
5-7% from sales Rp75/analysis Website
Rp1,500/analysis
Personalized
Service Booking E-commerce /
Recommendation
8-12% from sales Marketplace
Rp2,500/analysis

Review Acquisition
For salon & clinic, we provide free
Offline Retail
Rp25/call
management software in return for
a commission per transaction
Team
Chief Executive Officer (CEO)
Al Varrel Putra Kusuma
Background in product management &
business analysis. Have worked in several
AI/Data startup before
Head of Science
Yasmin Nur Aqila
Pharmacist with formulation skilled that
build Allure AI’s recommendation system
Chief Data Officer (CDO)
Salman Al-Farisi
AI Engineer that have experiences in
building model and playing around
computer vision
Strategic Partnership
Priscillia Elda
Experience in SaaS and e-commerce
brand before as business development
Chief Technology Officer (CTO)
Muhammad Aditya Hilmy
Our all-around and skilled software
engineer with experience in CERN
and GDP Labs
Advisor
Dr. Dina Dellyana, APT.
CEO of The Greater Hub SBM ITB, whom
an experienced pharmacist
 Market Analysis – B2B2C
E-commerces & Website TAM SAM

In Indonesia, there are 1,000+ brands as of 2021, and 10,000+ brands across Asia.
Around 70% of these brands have their own website. As for marketplace, ~1,000 are $150M $35M
actively operating in Indonesia with average session ranging from 10,000 – 100M / month

Offline Retail TAM SAM

In Indonesia, there are 10,000+ offline retail and kiosks as of 2021. In 1 mall, an average
of 6-8 store are available. It creates a big market for us to integrate our system to their $100M $15M
store. In a day, there are an average of 100,000 (weekend), and 20,000 (workday) people.

Beauty Clinic & Services TAM SAM

Indonesia is a home of 280 million consumers, and 60% of them are actively using beauty
services such as salon, clinic, and waxing. These transaction usually ranges around $350M $50M
Rp75,000 – Rp1million. We take 8-12% commissions per transactions.

As for our B2C apps, with 150M potential users in Indonesia, the potential yearly market revenue could reach USD $100M (ads & affiliate)
Competition
1 & (China)
Meitu has already IPO in 2017 (1357.HK) with a market cap of
$850M. While Perfect is a Soonicorn that has raise their Series
C in 2021. Both offer B2B & B2C for skincare and makeup
solution (online & offline)
2 (South Korea, Series B)
Samsung backed spin-off startup that raised series B in mid-
2021. Offer B2C beauty tools called Lumini to create
personalized AI skincare journey. It also focuses for AI skincare
implementation on offline retail.
3 & (US & EU)
Revieve & PulpoAR operates AI skincare & AR makeup for
beauty brands and retailer. It has partnered with Ulta Beauty,
Samsung, Shiseido, No.7, Bioderma, and many more.
4 (EU, Series C, Unicorn)
Booksy is a merchant-first tools to manage their booking and
appointments. We take the same approach, but by utilizing
commission instead, as it works better in SEA markets
Why ?
Covid-19 pushes deep-tech implementation on beauty
industry. It’s proven to be true, as many beauty brand, VC, and
FMCG company shows interest in this space. Here are some
reasons on why Allure AI might be the right startup for you:
1 The first one in
2 Platform agnostic
3 Science-backed recommendation
 Why do we start with B2C?
Becoming the first mover also have its downside. One of them is: need to educate the market.

1 2 3

Market Education B2B Penetration High Barrier & Stickiness

Indonesia is relatively new to these technologies. Consumer will push retail & brands to First mover also have its advantage. We have a
So, we have the responsibility to educate the implement our technology, Thus, easier high barrier in tech, science, and community as
market. The best way to do it is by reaching out penetration. Furthermore, with big consumer- our system are already integrated in business with
directly to end-consumer. base, we have strong value for our partner solid consumer base.

Case study: & also starts with B2C approach (Youcam & Meitu) first before later become a B2B-first company
 Funding
Milestones before Series A
Funding and Terms
1 Complete AR Makeup Try-on
This feature will work on webapp, mobile application, 3rd-party • $750K fundraising for 15% equity
application, and offline retail

2 Reach 250,000 Monthly Active Users (MAU)

This will be the combination of our webapp, mobile application, Cap Table
and 3rd-party application

• 90% Co-Founder
3 Handle 18 paid 3rd-party B2B2C Projects
• 10% PT. Telkom (MDI Ventures) – Pre-
Target: 6 webapp integration and 12 offline retail integration
seed round, USD $50K

4 USD $150,000 in ARR

Reach Annual Recurring Revenue of USD $150,000
Funding - Usage

Team & HRD Technical & Tools Marketing Operational

(60% Usage) (20% Usage) (15% Usage) (5% Usage)

C (Office space, legal, HRIS, etc)

C-Level Engineering Operational

B2B B2C
3 people 9 people 3 people (50%) (50%)

(We mainly focus on using

(Not calculating free credit provided
partnership method with beauty
by AWS & GCP)
brands and marketing agency)
BD & Product & Beauty &
Marketing Design Science

6 people 5 people 4 people

(Including Tax, BPJS, and Bonus)

 Funding – Product Focus

AI Shade
SDK/API
Finder

AR Makeup Try-on Beauty Service Booking Brand Intelligence

(Revenue & Traction) (Traction & Retention – B2C) (Revenue)

Let user try makeup,
anytime, anywhere. This
feature will be embedded
to our B2C application and
B2B (offline retail & 3rd
party applications)
We allow user to easily Create an analytics
book beauty services, and dashboard for beauty
Gamification
also helps merchants brands that integrate all
& Social Ad Network
manage their Allure AI channel in single
Features
appointments for free. We workspace (B2C app,
take 8-12% revenue per offline retail, 3rd party app)
transactions
 Roadmap: Next 18 months
H1 H2 H3

B2B Validation Dashboard & Analytics Hyper-growth

B2B B2B B2B

• Expand offering to makeup (AR try-on &
foundation finder)
• Integrate with 10 B2B2C channels
• Development on analytics dashboard
• Expand offering on analytics dashboard
• Integrate with 25 B2B2C channels (total)
• Allure data studio (offline, app, 3rd party)
• 5 paid B2B partners
• Partner w/
• Integrate B2B offering to Allure Ai
application (makeup & skincare)
• Create ad-network for beauty brands
• Integrate with 50 B2B2C channels (total)
• 18 paid B2B partners

B2C B2C B2C

• Reach 50,000 MAU • Reach 125,000 MAU • Reach 250,000 MAU
• Release gamification, in-app- • Release social feature & beauty service • Release B2B makeup & skincare to
payment & routine search booking Allure AI application
 Thank You
Let’s collaborate to make everyone
loves & be confident of themselves!

@id.allure

varrel@allure.id

+62 878 - 8335 - 8589

Appendix
 Cohort Metrics - 1
Cohort Table M-o-M (Mobile Application)

First Session Month # NewUsers Month-0 Month-1 Month-2 Month-3 Month-4 Month-5 Month-6
(DAU : WAU : MAU)
1 : 5 : 12
Average Retention - 100% 34% 17% 11% 8% 6% 6%
01 Agustus 2021 624 100% 23% 12% 12% 10% 8% 6%
01 September 2021 1345 100% 23% 12% 10% 6% 5%
01 Oktober 2021 1329 100% 28% 16% 9% 7%
User vs Session
01 November 2021 1485 100% 40% 19% 13%
01 December 2021 1236 100% 52% 25% Active Users vs Sessions
01 January 2022 1772 100% 40% 18000
16000
01 Februari 2022 1841 100%
14000
12000
Acquisition Channel 10000
8000
6000
1. Webapp: 68% 15,6% 16,4%
(SEO/Organic) (Direct) (Others) 4000
2000
0
2. Mobile App: 68,8% 30,36% 0,84% 04/21 05/21 06/21 07/21 08/21 09/21 10/21 11/21 12/21 01/22
(Organic) (CPC/Social) (Others) Users Session
 Cohort Metrics - 2
Cohort Table W-o-W (Mobile Application)

First Session Month # NewUsers Week-0 Week-1 Week-2 Week-3 Week-4 Week-5 Week-6 Week-7 Week-8 Week-9 Week-10 Week-11 Week-12

Average Retention - 100% 42% 25% 18% 14% 13% 11% 9% 9% 6% 6% 4% 4%

01-07 December 2021 216 100% 57% 29% 19% 15% 11% 11% 9% 7% 3% 5% 4% 4%

08-14 December 2021 418 100% 40% 25% 15% 19% 14% 11% 9% 8% 6% 5% 5%

15-21 December 2021 404 100% 37% 24% 23% 14% 14% 10% 12% 12% 7% 9%

22-28 December 2021 305 100% 45% 29% 17% 16% 17% 10% 9% 8% 7%

29-4 January 2022 363 100% 45% 22% 16% 12% 15% 13% 10% 11%

5-11 January 2022 523 100% 33% 23% 15% 14% 11% 9% 7%

12-18 January 2022 430 100% 37% 20% 16% 12% 10% 11%

19-25 January 2022 421 100% 43% 26% 20% 11% 12%

26-1 February 2022 368 100% 38% 23% 19% 14%

2-8 February 2022 450 100% 48% 25% 23%

9-15 February 2022 478 100% 40% 23%

16-22 February 2022 496 100% 43%

23-01 Maret 2022 421 100%

 B2C: Engagement
No. of analysis per month

Average monthly growth: 125%

Average Selfie/User Average Analysis/User Product View/User

5.3 7.08 23.56

 Revenue Structure - Prediction Ads:
25%

In-app Payment:
35%

Revenue
B2C

40%
B2C Campaign:
40%

Online Web

40% Makeup:
50%

B2B

60% Offline Retail

60% Skincare:
50%
 Competitor Map AI/Personalization

(China, Soonicorn)
(Korea, Series B)

(US, Series A)

(Indonesia)

(US, Pre-seed)

(Singapore, Seed) (Spain)

(Estonia) B2C/D2C
B2B/SaaS

(Korea, Seed)

(US, YC21)

Allure AI focuses on B2B, but also have B2C

channel to generate traction that needed by
B2B customers. We’re quite similar with Perfect,
but they’re focusing more on makeup, while
we’re on skincare

(Indonesia, Seed) (Indonesia)

Non-personalized
 Why, now?
Total Number of Skincare
There are 33,000+ beauty
products in Indonesia and over
100,000 in Asia. With these
many options, which one is right
for you?
(BPOMRI, 2021)
Personalization Gaps
Beauty & fashion is all about
personalization. Over
75% people agree to
this. Yet, current online
marketplace doesn’t provide
this needs.
(Woman’s Wear Daily,
2019)
Market Size
$2.307 B
(2020)
Pandemic & Online Shop
With current pandemic, beauty
and fashion industry is shifting.
In 2020, the number of total
online sales increases
$5.278 B
by 45%. Meaning, there’s no (2025)
in-store beauty advisor anymore.
The market keeps growing rapidly at
(McKinsey, 2020) 18% for the next 5 years with
increasing annual spending of 11%
(Statista, 2019)
 In a glance…
Allure AI release its app in 2021 as the covid-19 pandemic hits. We
have several features that helps bridge beauty brands with the right
users through technology. Our features include:

Main Features

BETA
AI Selfie Beauty Ingredient AR Makeup
Analyzer Robo Lab Try-on

Achievements & Awards

Available on:

Accelerator Official Partner Incubator Indonesia Top 12

BANDUNG
STARTUP SWISSINNOVATION

PITCHING
CHALLENGE ASIA
INDONESIA 2021 www.allure.id
DAY 2021

1st Winner Winner Indonesia Top 10 Top 5 Top 10