Ecommerce Email Marketing

Introduction: Email as a Profit Driver

 20-30%
Average increase in client
revenue

$
30million+
Email Revenue

170+
eCommerce clients
 Email Marketing As
A Profit Driver
The Stats

23% 33% 25%

Average Contribution to
Extra Conversions Average Profit Improvement
Total Revenue
Beauty Brand: 34% of Total Revenue
Automated with Emails
Beauty Brand: Over a Quarter of Business
Generated with Emails
Niche Dropshipping Brand:
$1.6m Generated with Emails
Apparel Brand: 30% of Total Revenue Driven
by Emails
 Invest in the right tools

Klaviyo, an all-in-one
platform for email
marketing
http://bit.ly/verum-klav
Derive actionable customer data

Explore Smart Segmentation possibilities.

Insights for next-level personalization.

 Email marketing in the customer journey

CONSIDERATION CONVERSION RETENTION

Feedback Review Cross-sell

Request VIP
First Purchase
Welcome Series Replenishment
Cart Abandonment

Browse Win-back
Abandonment

New Subscriber

New Customers Existing Customers Lapsed Customers

Repeat Customers Loyal Customers

First Purchase
Window Shoppers Lapse Customers

Indecisive Customers
Intro to Email Flows
Automating Profit Production
What is a Flow?
How to Create a Flow
Flows Library
Flows Library

● 50 automation ideas to choose from

● Integrations with other tools
● Great starting point
● Requires some planning
 Email marketing in the customer journey

CONSIDERATION CONVERSION RETENTION

Feedback Review Cross-sell

Request VIP
First Purchase
Welcome Series Replenishment
Cart Abandonment

Browse Win-back
Abandonment

New Subscriber

New Customers Existing Customers Lapsed Customers

Repeat Customers Loyal Customers

First Purchase
Window Shoppers Lapse Customers

Indecisive Customers
 Core Flows Creation
Automating Your Email Strategy
 Our Focus Today
CONSIDERATION

First Purchase
Welcome Series
Cart Abandonment

Browse
Abandonment
New Subscriber

New Customers

First Purchase
Window Shoppers
Lead Capture Form
Lead Capture Form
LIVE DEMO TIME
Core Flows Creation
Customer Acquisition Flow
 CONSIDERATION

First Purchase
Welcome Series
Cart Abandonment

Browse
Abandonment
New Subscriber

New Customers

First Purchase
Window Shoppers
Customer Acquisition Flow

Body
Customer Acquisition Flow

Why
Welcome new subscribers,
set first impression, convert
to customers
Customer Acquisition Flow

Why When
Welcome new subscribers,
Right away after someone
set first impression, convert
subscribes to your email list
to customers
Customer Acquisition Flow

Why When
Welcome new subscribers,
Right away after someone
set first impression, convert
subscribes to your email list
to customers

Who
All new subscribers
Customer Acquisition Flow

Why When
Welcome new subscribers,
Right away after someone
set first impression, convert
subscribes to your email list
to customers

What
Who First-timer discount codes &
All new subscribers offers, Brand Story, nurture
& build relationship
Customer Acquisition Flow

Example of a Welcome Email that

is part of a Customer Acquisition
Flow
Customer Acquisition Flow

Example of a Welcome Email that

is part of a Customer Acquisition
Flow