GimBooks

Important metrics for a SaaS startup

Suruchi Chaniyara
19PGP038
Infographic Style ARRR Business Model for SaaS
Acquisition
Where Are Our Users / Customers Coming From?. Revenue
How can you increase revenue?

Activation
How good is the user’s / customer’s first
experience?

Referral
How can you turn your customers into your
advocates?

Retention
How many of your customers are you retaining and why
are you losing the others?
01 02 03 04 05

Acquisition Activation  Retention  Referral Revenue

That means not just  SaaS businesses The easiest way is to The absolute best way  what’s the best way to
looking at site visitors usually give extensive keep a nice share of to drive growth is increase revenue? By
but also at how many on-boarding support mind of your through referral. Why increasing
and how those site and provide an account customers by staying in would you spend large your Customer
visitors convert to manager / customer touch. Email sums of money on Lifetime Value
customers. You want to success manager (or automation is a great marketing to people’s (CLV) and decreasing
track every step of your whatever you want to method for this. deaf ears if you can your Customer
customer journey in call it) to walk you just have people they Acquisition Cost
the funnel not just look through the platform trust rave about your (CAC)..
at the final conversion and show some product to them.
to a paying customer. standard solutions to
get you started.